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All HBS Web
(1,267)
- News (226)
- Research (884)
- Events (3)
- Multimedia (1)
- Faculty Publications (347)
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- 01 Jun 2014
- News
What’s Next
Knowledge, and more. For too many graduates this has not felt personal or convenient enough given the busy lives they lead. The web, of course, offers new and intriguing possibilities; as we refine our ability to customize content based...
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- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
leaving their survival uncertain. Minorities are falling prey to an Islamist ideology that conveys values and customs diametrically opposed to European ones. Terrorist acts have become the “new normal,” part of daily life. The North-South...
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- 01 Mar 2007
- News
Ideas That Stick
trained to believe that the more abstract and sweeping our statements are, the more intelligent we’ll seem. It sounds more profound to talk about improving customer service than about what people working at the counter should do. But we...
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- 07 Sep 2021
- News
Alumni Perspective: The Morning After 9/11
she promised with a mischievous twinkle in her eye. She then listed a couple in her sights: “ ‘The customer is always right.’ Or ‘If it is free to offer better service, then always do it.’ ” Frances loves to tease business students,...
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- 25 Feb 2020
- News
Beyond the Plastisphere
plastics. “We’re trying to get our customers to covet this product that will help change their lives in a positive way—and make the world a better place too,” says Kauss. The world is literally drowning in plastic: Research indicates that...
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- 13 Sep 2019
- News
Hollywood Ending
First, she looks for existing trends and a big market. If the world’s 2.7 billion people with smartphones that they can’t put down are any indication, “that’s an absolute walk with Quibi,” she says. Second, is the customer View Details
- 27 Oct 2017
- News
The Best Business Advice I’ve Ever Received
customers and, inherently, your revenues come. My name is Riccardo Concha the class of 2007. I believe the best business advice that I have received so far that has been most useful to me, being curious about things that you don't know...
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- 01 Jun 2014
- News
Screen Saver
chances. "Moviegoing is embedded in the American social fabric," he says during a conversation at AMC's Theatre Support Center (the company's corporate headquarters) in Leawood, a suburb of Kansas City, Missouri. "We provide the opportunity to escape the daily routine....
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- 01 Mar 2008
- News
Alumni Books
sweet spot; designing the offer to create customer value and secure differential advantage; integrating to serve the customer; and measuring what matters. Science Lessons: What the Business of Biotech Taught Me about Management by Gordon...
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- 01 Dec 2020
- News
Steady as She Goes
customers interact with our team and how our team members view themselves. Celebrating that has become an important part of our year.” The events of 2020 meant putting aside financial concerns temporarily and focusing on community needs....
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- 01 Dec 2008
- News
Designing Change
Hill, who expects the case to be taught in Marketing and Organizational Behavior courses as well as in design schools. “Most of our change-management cases focus on a CEO or senior leader, not a middle manager, and few consider how to...
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Julia Hanna
- 01 Sep 2015
- News
The Protagonist Goes Prime Time
Buell sprints from the Skydeck, his gray jacket flapping, to add another student idea to the slowly growing list on the chalkboard. The Managing Health Care Delivery Executive Education class is brainstorming ways to improve the customer...
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April White
- 01 Sep 2020
- News
We Rise
What Barna wasn’t fully prepared for, though, was the additional obstacles that came from fundraising while female. “Trying to explain the needs and consumer behavior of women buying beauty products to investors who are predominantly...
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- 01 Sep 2003
- News
Books
failures as well as successes. A final chapter examines how some companies — even whole industries, like integrated circuits — literally have shifted the locus of experimentation to their customers and created billions of dollars of new...
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- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer View Details
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
Bridgestone/Firestone. "That was a tremendously difficult period for our customers and for us as a leadership team," recalled Nasser, before adding that Ford's commitment to consumers made it an easy decision to replace some 13 million...
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- 06 Dec 2018
- News
Source Code
from every other life form on the planet. (The “old” brain—that lower rear 30 percent—is responsible for more rote behaviors and drives: breathing, heartbeat, reflexes; anger, hunger, sex.) And this is how we learn—by moving through the...
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- 01 Sep 2004
- News
The Wisdom of Crowds
creating customized Zagat guides for their customers). “And now that I’m back home in New York,” he added, “I can check out all the great new nightspots that opened while I was in Boston.”
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- 01 Dec 2016
- News
Alumni Books of 2016
companies are converting the delivery of their offerings to the as-a-service model. The next disruption will focus less on the delivery model and more on the value delivered. Bernshteyn’s value-as-a-service model is the simple idea that measurable value delivered for...
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- 01 Jun 2011
- News
The Best-Laid Plans
businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target customers at different points in the sales cycle. Things were...
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