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All HBS Web
(181)
- People (1)
- News (27)
- Research (103)
- Multimedia (3)
- Faculty Publications (88)
- 22 Nov 2016
- First Look
November 22, 2016
seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J. Ko are revisiting their View Details
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Sean Silverthorne
- 19 May 2015
- First Look
First Look: May 19
The case forces students to grapple with the challenges and barriers involved in disrupting an established industry, examine alternative go-to-market strategies and the timing of implementing them, and consider different business models...
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Sean Silverthorne
- 05 Mar 2013
- First Look
First Look: March 5
took only a portion of each bird produced and OSI had to develop a go-to-market strategy for the rest. The case describes the opportunities and challenges of operating in China and raises questions involving vertical integration,...
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Sean Silverthorne
- 24 Apr 2012
- First Look
First Look: April 24
note:http://cb.hbsp.harvard.edu/cb/product/812097-PDF-ENG Business Model Analysis for Entrepreneurs Thomas R. EisenmannHarvard Business School Note 812-096 This note defines a business model and its major elements: a customer value proposition, a technology and...
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Carmen Nobel
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
opposed. Which path should ZappRx take? The case is a window into the early go-to-market and business model decisions that an entrepreneur must make, in this case in the face of pushback from her own management team. The case also...
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Sean Silverthorne
- 13 Apr 2010
- First Look
First Look: April 13
evolved from the original vision of Lewis and Hutchinson to radically transform the construction industry to a go-to-market partnership model using the real estate as a "showroom" for evolving sustainable urban technology—a $3...
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Martha Lagace
- 25 May 2010
- First Look
First Look: May 25
with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to online marketing, we have an opportunity not simply to see the metrics used in online marketing budget allocation, but also the stresses involved in the...
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Martha Lagace
- 08 Sep 2016
- News
How We Make It Work
been able to keep my ego intact by reminding myself that I’ve come closer to being the kind of wife, mom, friend, neighbor, and citizen I want to be by working part-time—and the daily circus is just a bit more manageable.” —Anne Ristau (MBA 2005), sr. director, View Details
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how to manage go-to-market functions within entrepreneurial settings. The course material is applicable whether you become an entrepreneur, venture capitalist, management consultant, general manager, product manager, salesperson, or sales...
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