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Show Results For
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All HBS Web
(229)
- People (3)
- News (50)
- Research (130)
- Multimedia (1)
- Faculty Publications (68)
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
It's not that Toyota only sells in the middle market. Far from it. They sell to all segments (except the luxury segment which they address with Lexus). But midfield is where the bell-curve distribution of auto buyers by price of car...
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- 21 Apr 2015
- First Look
First Look: April 21
https://hbr.org/2015/03/starbucks-race-together-campaign-and-the-upside-of-ceo-activism April 2015 Strong Brands, Strong Relationships Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference By:...
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Carmen Nobel & Sean Silverthorne
- Profile
Darrin Rahn
first first-place finish, and was honored by NAMA as its National Student of the Year. Taking food and beverages into the future Through the NAMA experience, Darrin "developed an interest in the demand side—how does food marketing work in a retail and View Details
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CPG
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession Published: March 3, 2008 In a recession, View Details
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by Sean Silverthorne
- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
better success getting job interviews, according to research by Katherine DeCelles and colleagues. Having No Life is the New Aspirational Lifestyle It used to be that we equated power and prestige with a leisurely, luxurious lifestyle....
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by Sean Silverthorne
- 01 Sep 2013
- News
The Joy of Spending
Mike Norton In their early years as cash-strapped grad students, Mike Norton and Elizabeth Dunn never worried about the luxury of disposable income. When they each finally started making a salary, though, they faced a quandary. "We...
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- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic...
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Carmen Nobel
- Profile
Casey Gerald
book of second-year EC colleagues. When he wanted to know more about consumer goods in Asia, he found an expert on retailing in Japan through the Retail & Luxury Goods Club. “Second,” says Casey, “HBS is...
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- Profile
Casey Gerald
book of second-year EC colleagues. When he wanted to know more about consumer goods in Asia, he found an expert on retailing in Japan through the Retail & Luxury Goods Club. “Second,” says Casey, “HBS is...
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- Profile
Patrick Chun
a social-enterprise business that marketed handmade luxury goods sourced directly from artisans in developing countries. Consumers would get unique accessories, and the craftsmen would get a higher share of...
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- 01 Mar 2004
- News
Drug Imports a Hot Topic at Alumni Health-Care Conference
Conference Coverage on the Working Knowledge website. European Business Conference Seeks to Understand Differences Americans expect to find luxury goods at the mall. Europeans don’t. American shoppers expect to be waited on. U.K....
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- April 2008
- Teaching Note
Marketing Chateau Margaux (TN)
By: John A. Deighton and Leyland Pitt
Teaching Note for [507033].
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- 01 Mar 2012
- News
Alumni Book Briefs
Explosion of Capitalism Abroad Will Change Business Everywhere by Christopher Meyer (MBA 1974) with Julia Kirby (Harvard Business Review Press) The advanced economies that in 2000 consumed 75 percent of the world’s output will View Details
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
about it. Some are comfortable with being known because there is some mission that they are trying to communicate, and others truly need consumers to experience the art itself. In the latter case, the chef needs to be able to scale up...
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- Web
Alumni Authored Books | Baker Library | Bloomberg Center | Harvard Business School
HeadShaub, Marvin. Buddha as Therapist: Meditations span>Class of 1969Available via Harvard LibraryChevalier, Michael. Luxury Brand Management in Digital and Sustainable TimesChevalier, Michael. Luxury...
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- 01 Jun 2016
- News
Up by the Roots
the story of his family’s products—which include roots, teas, and supplements—and how they differ from the competition (some of which are counterfeits labeled “Made in Wisconsin”). Hsu insists that consumers understand they’re getting...
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Francis Storrs
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
targeted a variety of demographic segments in different sales points, acquired new customers, and created a moment of luxurious consumption for all ages. Accordingly, within Godiva’s global enterprise, Godiva Japan had become number two...
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by Sean Silverthorne
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
food they consumed to the jobs they took. Environmental quality does behave like a luxury good.— Forest L. Reinhardt All that has changed, partly due to alarming disasters such as the Exxon Valdez oil spill...
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by Martha Lagace
- 19 Jun 2020
- Blog Post
Black MBA Students Pen Letters to the HBS Community: Letter 5/5
street as fear instantly consumed your eyes. I saw as you tried to distance yourself from him because of the color of his skin and condition of his clothing. The fact that you consider someone dangerous purely based on the way they look...
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- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
study of brand relationships outside of traditional areas by applying new theoretical frameworks and considering new contexts (online digital spaces, consumer collectives, global brands, luxury brands, and...
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