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All HBS Web
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- Faculty Publications (166)
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- March 1990 (Revised June 1991)
- Case
IBM Corp.: ""Make It Your Business"" (A)
By: Robert L. Simons
In 1987, IBM changed its strategy in an attempt to become a market-driven company rather than a product-driven company. The case begins with a description of the new strategy and the reasons for the change and then describes the top-down sales planning and quota system...
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Keywords:
Commercialization;
Competitive Advantage;
Business Strategy;
Goals and Objectives;
Strategic Planning;
Motivation and Incentives;
Sales;
Volatility;
System;
Information Technology Industry
Simons, Robert L. IBM Corp.: ""Make It Your Business"" (A). Harvard Business School Case 190-137, March 1990. (Revised June 1991.)
- Forthcoming
- Article
Chatbots and Mental Health: Insights into the Safety of Generative AI
By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp and Stefano Puntoni
Chatbots are now able to engage in sophisticated conversations with consumers. Due to the ‘black box’ nature of the algorithms, it is impossible to predict in advance how these conversations will unfold. Behavioral research provides little insight into potential safety...
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Keywords:
Autonomy;
Chatbots;
New Technology;
Brand Crises;
Mental Health;
Large Language Model;
AI and Machine Learning;
Behavior;
Well-being;
Technological Innovation;
Ethics
De Freitas, Julian, Ahmet Kaan Uğuralp, Zeliha Uğuralp, and Stefano Puntoni. "Chatbots and Mental Health: Insights into the Safety of Generative AI." Journal of Consumer Psychology (forthcoming). (Pre-published online October 26, 2023.)
- Teaching Interest
Decision Making Under Uncertainty
By: David E. Bell
Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details
- Article
JUE Insight: Infrastructure and Finance: Evidence from India's GQ Highway Network
By: Abhiman Das, Ejaz Ghani, Arti Grover, William Kerr and Ramana Nanda
We use data from Reserve Bank of India to study the impact of India's Golden Quadrilateral (GQ) highway project on finance-dependent activity. Loan volumes increase by 20-30% in districts along GQ and are stronger in industries more dependent upon external finance....
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Keywords:
Highways;
Finance;
Development;
Infrastructure;
Banks and Banking;
Transportation Networks;
Financing and Loans;
Growth and Development;
India
Das, Abhiman, Ejaz Ghani, Arti Grover, William Kerr, and Ramana Nanda. "JUE Insight: Infrastructure and Finance: Evidence from India's GQ Highway Network." Journal of Urban Economics (in press). (Pre-published online September 9, 2023.)
- Research Summary
Managing Product Development in Rapidly Changing Environments
A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the...
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- 2023
- Chapter
Market Design Under Weak Institutions
By: Benjamin N. Roth
As market designers begin to address economic inequality, we will necessarily also
begin to engage marginalized populations who have so far not been served well by the
markets in which they participate. We will need new market designs for participants who
may not...
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Roth, Benjamin N. "Market Design Under Weak Institutions." In More Equal by Design: Economic Design Responses to Inequality, edited by Scott Duke Kominers and Alex Teytelboym. Oxford University Press, forthcoming.
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