Filter Results
:
(183)
Show Results For
-
All HBS Web
(354)
- News (125)
- Research (183)
- Events (2)
- Multimedia (6)
- Faculty Publications (61)
Show Results For
-
All HBS Web
(354)
- News (125)
- Research (183)
- Events (2)
- Multimedia (6)
- Faculty Publications (61)
Sort by
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
Marketing is important in campaigning. It is equally important in governing. In 2008, Barack Obama won the presidency with an uplifting call for hope and change. He leveraged online media to attract volunteers and donors, building a swell...
View Details
Keywords:
by Christina Pazzanese
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
receive lower prices in return but also because, in some cases,firms provide better service. A: There are many examples of how firms exploit consumer personal information to improve online services. Retailers and travel agencies, for...
View Details
- 15 May 2020
- Research & Ideas
Find Your Pragmatic Path through Radical Uncertainty
willing to bear to reopen the economy. No one can predict with any certainty how shopping patterns and consumer tastes will change. No one can be sure when people will feel safe enough to travel so that the hotels, airlines, restaurants,...
View Details
- 22 Nov 2011
- First Look
First Look: November 22
seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit, and there is a desire to intensify Sephora's social media, View Details
Keywords:
Sean Silverthorne
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
of FairMarket, which provides online auction services for a variety of merchant and community sites. Meakem is the founder and CEO of FreeMarkets, which creates business-to-business online auctions for...
View Details
- 11 Dec 2012
- First Look
First Look: Dec. 11
Meneilly, manager of hip-hop star Shawn Carter-better known as Jay-Z-and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of Microsoft's Online Services division, to enter into an unprecedented, high-stakes...
View Details
Keywords:
Sean Silverthorne
- 15 Feb 2011
- First Look
First Look: Feb. 15
in Internet Search Engines Authors:Benjamin Edelman and Duncan S. Gilchrist Abstract In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with improved...
View Details
Keywords:
Sean Silverthorne
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
Brian Kenny: Here's a hypothetical for you. Imagine you're sitting at your favorite coffee shop when a teenager pulls up a chair and asks you to share a bunch of personal information. He wants to know your birthday, what kind of food you...
View Details
Keywords:
Re: Gerardine A. Doyle
- 17 May 2016
- First Look
May 17, 2016
than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question-and-answer application for shopping decisions, had benefited from a strong showing at the SXSW...
View Details
Keywords:
Sean Silverthorne
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
installations. Q: What are you working on next? A: These days, online shoppers face deceptive offers that promise discounts ("$10 off your next order") while they attempt to check out at ordinary retail Web sites. Because an...
View Details
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
large positive effects. Our results highlight the importance of mitigating user costs in small-value transactions. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55630 The Impact of Increasing Search Frictions on View Details
Keywords:
Dina Gerdeman
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that surrounded a new baby, parents’...
View Details
Keywords:
Dina Gerdeman
- 09 Sep 2008
- First Look
First Look: September 9, 2008
http://www.hbs.edu/research/pdf/08-025.pdf Deterring Online Advertising Fraud Through Optimal Payment in Arrears Authors:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed observation...
View Details
Keywords:
Sean Silverthorne
- 12 Jan 2016
- First Look
January 12, 2016
demand. Furthermore, downstream and upstream product was coming online from other parts of the world, including Russia. As a result, Alcoa had lost its historical market dominance and stock premium. Belda was convinced that for Alcoa to...
View Details
Keywords:
Carmen Nobel
- 16 Apr 2013
- First Look
First Look: April 16
held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to...
View Details
Keywords:
Sean Silverthorne
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
in EverFi, an educational technology company that offers a range of online educational programming to its K-12 school, university, and corporate clients. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/318041-PDF-ENG Harvard...
View Details
Keywords:
Dina Gerdeman
- 14 Mar 2017
- First Look
First Look at New Research, March 14
https://cb.hbsp.harvard.edu/cbmp/product/516023-PDF-ENG Harvard Business School Case 817-083 thredUP: Think Secondhand First In the fall of 2016, the management team at thredUP, the largest U.S. online retailer of second hand clothing, is...
View Details
Keywords:
Sean Silverthorne