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Show Results For
-
All HBS Web
(2,056)
- People (6)
- News (565)
- Research (1,129)
- Events (7)
- Multimedia (4)
- Faculty Publications (376)
- June 2011 (Revised May 2012)
- Case
L'Oréal: Global Brand, Local Knowledge
By: Rebecca M. Henderson and Ryan Johnson
Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic...
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Keywords:
Globalization;
Brands and Branding;
Marketing Communications;
Change Management;
Sales;
Emerging Markets;
Segmentation;
Innovation and Invention;
Beauty and Cosmetics Industry;
France;
United States
Henderson, Rebecca M., and Ryan Johnson. "L'Oréal: Global Brand, Local Knowledge." Harvard Business School Case 311-118, June 2011. (Revised May 2012.)
- September 1998 (Revised August 1999)
- Case
IBM's Lotus Development in 1999
By: Stephen P. Bradley and Kelley Porter
Describes Lotus' acquisition by IBM, its movement from proprietary standards to open standards, and its current market position. Microsoft is gaining ground with its Exchange Server, and Lotus has received unfavorable press.
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Keywords:
Acquisition;
Technological Innovation;
Growth and Development Strategy;
Growth Management;
Product Marketing;
Competition;
Competitive Strategy;
Information Technology Industry;
Web Services Industry
Bradley, Stephen P., and Kelley Porter. "IBM's Lotus Development in 1999." Harvard Business School Case 799-014, September 1998. (Revised August 1999.)
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
something new and different is worthless." Ron Kurtz noted that (customers) "are better at reacting to things and defining their 'problems' that they would like to see resolved or alleviated." Some commented on the limits of formalized View Details
- November 1996 (Revised February 1997)
- Case
Farmington Fresh: Growers Changing Produce Distribution
By: Ray A. Goldberg and Don Daniels
Opening up of Asian markets for U.S. produce provided an opportunity for large-scale producers to develop their own packing house and airline to ship their product to Asian markets. Teaching Purpose: How do farmers take a proactive strategy in reaching global produce...
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Goldberg, Ray A., and Don Daniels. "Farmington Fresh: Growers Changing Produce Distribution." Harvard Business School Case 597-047, November 1996. (Revised February 1997.)
- January 2008 (Revised August 2008)
- Case
The Time Warner Center: Mixed-Use Development
By: A. Eugene Kohn, Arthur I Segel and David Lane
Despite the failure of other attempts to bring mixed use development in New York City, Related Companies in 2004 opened Time Warner Center, a huge complex incorporating offices, shops, restaurants, music auditoriums, a hotel, and luxury apartments on Columbus Circle in...
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Keywords:
Risk and Uncertainty;
Marketing;
Buildings and Facilities;
Construction;
Development Economics;
New York (city, NY)
Kohn, A. Eugene, Arthur I Segel, and David Lane. "The Time Warner Center: Mixed-Use Development." Harvard Business School Case 208-081, January 2008. (Revised August 2008.)
- 21 Mar 2019
- HBS Case
The Ferrari Way
future,” the driver said. “But I do know that any new technology will be deployed in our car the Ferrari way.” In practice, that means a careful balancing of three elements: driving pleasure, performance, and style. As the company’s View Details
Karim R. Lakhani
Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details
- 10 Jan 2022
- Research & Ideas
How to Get Companies to Make Investments That Benefit Everyone
contributions to society, says Harvard Business School Assistant Professor Frank Nagle. Doing so will encourage companies to spend more time working to make the world a better place, he says. Nagle points to the use of free and open...
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Keywords:
by Lane Lambert
- 13 Mar 2017
- News
Amazon Brick & Mortar
- November 2012 (Revised May 2013)
- Case
ASUSTeK and the Google Nexus 7 Tablet
By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung...
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Keywords:
Nexus;
Google;
ASUSTeK;
Android;
Tablet;
Kindle;
Kindle Fire;
Notebook Computers;
ODM;
Apple;
Price Point;
App Store;
Ecosystem;
Open Handset Alliance;
Reference Design;
iPad;
EMS;
Electronic Manufacturing Services;
Smartphone;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Product Marketing;
Product Launch;
Product Positioning;
Industry Structures;
Product Design;
Product Development;
Business Strategy;
Competitive Strategy;
Mobile and Wireless Technology;
Digital Platforms;
Information Technology;
Internet and the Web;
Computer Industry;
Information Technology Industry;
Technology Industry;
Taiwan;
United States
Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
- September 2008 (Revised April 2011)
- Case
The American Express Card
By: John A. Quelch
Senior executives at American Express are reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets and the opening of new...
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Keywords:
Credit;
Credit Cards;
Growth and Development Strategy;
Marketing Strategy;
Financial Services Industry;
United States
Quelch, John A., and Jacquie Labatt. "The American Express Card." Harvard Business School Case 509-027, September 2008. (Revised April 2011.)
- 04 Jan 2012
- First Look
First Look: January 4
(November-December 2011) Abstract Commercial open source software (COSS) products-privately developed software based on publicly available source code-represent a rapidly growing, multibillion-dollar market. A unique aspect of competition...
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Keywords:
Carmen Nobel
- 22 Nov 2022
- Research & Ideas
When Agreeing to Disagree Is a Good Beginning
something we’d rather avoid than engage in with confidence,” explained Francesca Gino, Tandon Family Professor of Business Administration in the Negotiation, Organizations, and Markets Unit at Harvard Business School during the event....
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Keywords:
by Clea Simon, Harvard Gazette
- December 2005
- Case
IBM and Eclipse (A)
IBM faces a collective action problem: It open sourced its $40 million application platform and has to convince other companies to contribute. Explores the events leading up to IBM's decision to make the Eclipse platform available as an Open Source project. In 1998,...
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Keywords:
Digital Platforms;
Open Source Distribution;
Cooperation;
Adoption;
Computer Industry;
Information Technology Industry
O'Mahony, Siobhan, Fernando Cela Diaz, and Evangelos Mamas. "IBM and Eclipse (A)." Harvard Business School Case 906-007, December 2005.
- 2010
- Working Paper
Marketplace Institutions Related to the Timing of Transactions
By: Alvin E. Roth
This paper describes the unraveling of transaction dates in several markets, including the labor markets for new lawyers hired by large law firms and for gastroenterology fellows, and the market for post-season college football bowls. Together these will illustrate...
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Keywords:
Talent and Talent Management;
Market Timing;
Market Transactions;
Marketplace Matching;
Competitive Strategy
Roth, Alvin E. "Marketplace Institutions Related to the Timing of Transactions." NBER Working Paper Series, No. 16556, November 2010.
- 12 Jul 2011
- News
Groupon offers first car deal, targets bigger items
- 28 Jan 2015
- News
Newsfeeds, Beacons, and Google for Your Eyes: The Future of Shazam
- July 2013 (Revised January 2014)
- Supplement
Value Retail (B) China: Opportunities for Expansion
By: Arthur I Segel and John H. Vogel, Jr.
After spending two years evaluating China as a potential market for expansion, in 2012, Scott Malkin, Chief Executive of Value Retail, identifies a highly desireable site in Suzhou. Now Malkin must decide if it is the right opportunity to open a village in China.
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Segel, Arthur I., and John H. Vogel, Jr. "Value Retail (B) China: Opportunities for Expansion." Harvard Business School Supplement 814-013, July 2013. (Revised January 2014.)
- March 1998 (Revised December 1999)
- Case
Bronner Slosberg Humphrey
By: David E. Bell and Donald M Leavitt
Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include...
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Keywords:
Marketing;
Growth and Development Strategy;
Leading Change;
Global Strategy;
Service Operations;
Competitive Strategy;
Information Technology;
Salesforce Management;
Marketing Communications;
Service Industry
Bell, David E., and Donald M Leavitt. "Bronner Slosberg Humphrey." Harvard Business School Case 598-136, March 1998. (Revised December 1999.)
- February 1981 (Revised May 1988)
- Case
Marriott's Rancho Las Palmas Resort
Management of a resort hotel near Palm Springs is reviewing the hotel's performance nine months after opening and planning a marketing strategy for 1980. Of particular concern is the strategy to adopt during the shoulder and off-seasons when demand for the product is...
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Lovelock, Christopher H. "Marriott's Rancho Las Palmas Resort." Harvard Business School Case 581-084, February 1981. (Revised May 1988.)