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Show Results For
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All HBS Web
(523)
- News (219)
- Research (235)
- Events (2)
- Multimedia (8)
- Faculty Publications (110)
- 20 May 2014
- First Look
First Look: May 20
channels. But it still struggled when it came to capturing advertising dollars to its online video platform. The social video website wants to be a "brand-safe" platform that major marketers use to advertise their video ads. Should major brands switch a...
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Sean Silverthorne
- November 2000 (Revised June 2001)
- Case
Pokemon: Gotta Catch 'Em All
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
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Keywords:
Age;
Entertainment;
Ethics;
Cross-Cultural and Cross-Border Issues;
Brands and Branding;
Entertainment and Recreation Industry;
Japan;
United States
Fournier, Susan M., and Andrea Carol Wojnicki. "Pokemon: Gotta Catch 'Em All." Harvard Business School Case 501-017, November 2000. (Revised June 2001.)
- June 2002 (Revised September 2002)
- Case
Pokemon: Gotta Catch 'Em All (Abridged)
By: Youngme E. Moon
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
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Keywords:
Brands and Branding;
Age;
Business or Company Management;
Marketing Strategy;
Product Launch;
Cross-Cultural and Cross-Border Issues;
Copyright;
Video Game Industry;
Entertainment and Recreation Industry;
Japan;
Asia;
United States
Moon, Youngme E. "Pokemon: Gotta Catch 'Em All (Abridged)." Harvard Business School Case 502-092, June 2002. (Revised September 2002.)
- 31 May 2007
- Working Paper Summaries
Extremeness Seeking: When and Why Consumers Prefer the Extremes
Keywords:
by John T. Gourville & Dilip Soman
- June 2004 (Revised June 2006)
- Case
Scientific-Atlanta, Inc.
Scientific-Atlantia (S-A), a leading manufacturer of cable TV equipment, is confronting strategic challenges in mid-2004. For decades, cable operators have faced high switching costs that have locked them into exclusive supply relationships with either S-A or its...
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Keywords:
Technological Innovation;
Competition;
Industry Structures;
Television Entertainment;
Duopoly and Oligopoly;
Manufacturing Industry;
Media and Broadcasting Industry
Eisenmann, Thomas R. "Scientific-Atlanta, Inc." Harvard Business School Case 804-191, June 2004. (Revised June 2006.)
- 27 Aug 2013
- First Look
First Look: August 27
Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be...
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Sean Silverthorne
- 30 Apr 2021
- Research & Ideas
Why Anger Makes a Wrongly Accused Person Look Guilty
from anger. Then, they looked at whether displays of anger related to actual guilt. Anger isn’t a good look The authors conducted several studies to examine these questions. In one experiment, the researchers showed participants clips from the courtroom reality View Details
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by Michael Blanding
- Research Summary
Social Learning
One major area of my research is social learning: the ways and extent to which people discover what they want and need from the behavior and opinions of others. Social learning takes many forms. Probably most obvious is word of mouth—the advice and... View Details
- 29 Mar 2011
- First Look
First Look: March 29
PublicationsEthical Breakdowns: Good People often Let Bad Things Happen. Why? Authors:Max H. Bazerman and Ann E. Tenbrunsel Publication:Harvard Business Review 89, no. 4 (April 2011) An abstract is unavailable at this time. Read the paper:...
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Sean Silverthorne
- 17 Mar 2011
- Working Paper Summaries
Marketplace Institutions Related to the Timing of Transactions
Keywords:
by Alvin E. Roth
- 21 Nov 2014
- Working Paper Summaries
The Decoupling Effect of Digital Disruptors
Keywords:
by Thales S. Teixeira & Peter Jamieson
- Web
Great American Business Leaders of the 20th Century - Leadership
Atomic bomb ENIAC computer Penicillin used extensively to treat soldiers' infections Synthetic rubberx Influence: High 50195019 Television sales expand dramatically Transistors used in portable radios and calculators Influence: Medium-High 60196019 Man walks on the...
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- Web
The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Visit & Contact Us Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power...
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- 11 Jun 2024
- In Practice
The Harvard Business School Faculty Summer Reader 2024
As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some...
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by Avery Forman
- 23 Aug 2011
- First Look
First Look: August 23
PublicationsChallenges to Business in the Twenty-First Century Authors:Gerald Rosenfeld, Jay W. Lorsch, and Rakesh Khurana, eds. Publication:Cambridge, Mass.: American Academy of Arts and Sciences, 2011 An abstract is unavailable at this time. Book:...
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Sean Silverthorne
- 14 Nov 2023
- What Do You Think?
Do We Underestimate the Importance of Generosity in Leadership?
column Do Leaders Learn More From Success or Failure? If memorability is a measure, leaders appear to learn more from failure than from success. Dan Wallace emailed me about a case he remembered in an HBS class about an entrepreneur who had messed up a cable View Details
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by James Heskett
- 13 Jul 2016
- HBS Case
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
marketing or word-of-mouth or TV ads. The question only makes sense when you say, 'I am at this stage, what approach should I take?' Only when you answer that question will you know what tool is most appropriate.” In other words, he says,...
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- 11 Dec 2023
- Research & Ideas
Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits
in an uncertain economy. Navigating an industry in crisis Working in the field of journalism has never been financially rewarding or secure. But the field enjoyed a “golden age” from the mid-to-late 20th century, with newspapers, magazines, and View Details
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by Scott Van Voorhis
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The...
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Robert Bochnak
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
I've been doing a lot of media. Some sometimes with Oprah, we do a little bit of TV together. But a lot alone, I've been doing a lot of interviews. And they always want to know what it's like to work with Oprah Winfrey. And they always...
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by HBS Staff