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Show Results For
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All HBS Web
(1,986)
- News (326)
- Research (1,252)
- Events (9)
- Multimedia (25)
- Faculty Publications (837)
- 05 May 2023
- News
Fail Better
great, but the model was that advertising agencies were either Spanish advertising agencies or English. So in trying to do this, we launched and got off to a great start, but ultimately we had to pivot and...
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- 02 Apr 2013
- First Look
First Look: April 2
ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The success of advertising based on this character garnered the Colombian coffee industry price premiums...
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Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
advertising be effective? If friends influence the purchases of a user in a social network, it could potentially be a significant source of revenue for the sites and their corporate sponsors. Using a unique data set from Cyworld, this...
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by Sean Silverthorne
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer DataUse It
managers redesigned the customer experience at dealerships and added subtle cues in their advertising to make the idea of patriotism more salient. For GM's overseas managers, the task was more difficult but no less valuable for that....
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by Jean Ayers
- 01 Mar 2008
- News
An American Odyssey
could do more for communities when they close a plant or conduct a large layoff. “Many sectors, such as transportation, mining, chemicals, and heavy manufacturing, would do well to engage in community development,” he declares. “I believe if more companies shifted...
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- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce...
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- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
the pricing of digital songs, a study on the reach and effectiveness of online video advertisements for video games and movies, and a project on how online retailers of entertainment goods can best manage their "long-tail"...
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- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
Fabufestan Exposés-Book I by Ralph Hancox (PMD 26) (Fictive Press) The adventures of Gregor “Legs” Morowitz, on parole and virtually destitute, after he is offered his old job back at a Canadian boutique documentary and advertising...
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- 01 Oct 1996
- News
Lasting Impressions
limited in investment banking in the 1970s, ended up working in advertising for a number of years before starting her own successful real-estate business in Washington, D.C. "I don't take orders well," she laughs. "As time went on, it...
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Deborah E. Blagg
- Career Coach
Cindy Horowitz
Cindy (HBS ’81) brings 20 years of broad management experience to coaching students interested in general management, finance, operations and other corporate roles. She helps students understand the various roles open to them and the career paths to advancement in...
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- May 2004 (Revised July 2004)
- Case
Clarence Saunders: The Comeback King
By: Nitin Nohria and Bridget Gurtler
Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Prior to 1915, all staple shopping took place in the market or general store, where a clerk behind a counter pulled items from shelves for customers , measured them from a barrel, or...
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Keywords:
Inflation and Deflation;
Mission and Purpose;
Business Processes;
Leadership;
Consumer Behavior;
Leadership Style;
Advertising;
Customer Relationship Management;
Customer Value and Value Chain;
Order Taking and Fulfillment
Nohria, Nitin, and Bridget Gurtler. "Clarence Saunders: The Comeback King." Harvard Business School Case 404-070, May 2004. (Revised July 2004.)
- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
as they remained in class when it ran overtime. He recalls skits from 1984A and 1985A, one titled “Benaway” and another an advertising pitch for an ad for HBS featuring Dean McArthur. He also remembers Halloween costume classes, for which...
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- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
antitrust authorities, who fear they could ultimately harm consumers by raising prices above typical competitive levels. It doesn’t seem too long ago when a price change was a major strategic decision for companies, requiring extensive data analysis, management...
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- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
when a firm does share this information, consumers consider it a form of "intimate disclosure"--and people are often more attracted to brands that disclose intimate information. Shoppers have greater affinity for brands that advertise how...
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- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
in packs of three with the tagline "nothing matches, but anything goes." Deciding to be different can win points in other corporate ways, too. "Just like people signal status by not conforming, brands can also signal status with a nonconforming View Details
- Web
European and UK Personal Data Collection Disclosure | HBS Online
recognized by the Relevant Laws: to pursue our legitimate interests (for example, providing educational offerings and evaluating your performance; responding to your inquiries; conducting advertising and promotions; research and...
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- 06 Apr 2010
- First Look
First Look: April 6
such actions are consistent with his company's business model. Pandora Radio is the largest Internet music stream site, and its rapidly growing user base loves the free customizable music stream under an advertising supported model....
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Martha Lagace
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
both those you might expect, such as NASCAR, and some that are more surprising, such as Sallie Mae. And slowly, larger advertisers like Coca-Cola have entered the market. “I still have to explain what esports is sometimes, but then I tell...
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- 19 Nov 2014
- HBS Case
Marketing Marijuana
advertising of marijuana, retail storefronts in Denver, Vail, and other ski towns have become the marketing battleground—featuring attractive sales staff in quality retail spaces in prime locations for foot traffic, all of which drives up...
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- 13 Feb 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Manufacturing
and skills, showcase your roles that combine the engineering and business skill sets. These unique roles are highly sought after, but can be few and far between, and not well advertised. “The best way to advertise your role is to post on...
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Manufacturing