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Show Results For
-
All HBS Web
(7,847)
- People (37)
- News (1,775)
- Research (4,720)
- Events (36)
- Multimedia (58)
- Faculty Publications (3,031)
- 06 Jan 2015
- Video
Robert Steven Kaplan - Making A Difference
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the...
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Keywords:
Advertising Campaigns;
Brands and Branding;
Marketing Strategy;
Product Launch;
Auto Industry;
United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
- June 2018 (Revised August 2019)
- Case
Qualcomm Inc., 2019
By: David B. Yoffie and Andrew S. Choi
This case is set in mid-2019, when Qualcomm was struggling with unwanted take-over battles, fights with Apple and the Chinese government, and internal dissension on the board of directors. Ten years earlier Qualcomm was hailed as a monopoly on CDMA technologies and...
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Keywords:
Technology Cycles;
Strategy;
Competitive Advantage;
Intellectual Property;
Information Technology;
Standards;
Business Model;
Organizational Change and Adaptation;
Telecommunications Industry;
Semiconductor Industry
Yoffie, David B., and Andrew S. Choi. "Qualcomm Inc., 2019." Harvard Business School Case 718-514, June 2018. (Revised August 2019.)
- November 2021 (Revised December 2022)
- Case
Farfetch: Digital Transformation for Luxury Brands
By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli
Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had...
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Keywords:
Digital Marketing;
Marketplaces;
Retailing;
Internet Marketing;
E-Commerce Strategy;
Marketing;
Marketing Strategy;
Marketing Channels;
Brands and Branding;
Luxury;
Growth and Development Strategy;
Digital Transformation;
E-commerce;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United Kingdom;
Europe;
Portugal;
China
Gupta, Sunil, Jill Avery, Elena Corsi, and Federica Gabrieli. "Farfetch: Digital Transformation for Luxury Brands." Harvard Business School Case 522-051, November 2021. (Revised December 2022.)
- August 2020 (Revised November 2020)
- Case
Gogoro: From Electric Scooter to Energy Platform
By: Tarun Khanna and Billy Chan
The founder of Gogoro had always wanted to revolutionize the energy market from day one since he started the electric scooter business that featured an innovative battery swapping technology. Over the course of five years, he had developed a premium line of electric...
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Keywords:
Entrepreneurship;
Information Technology;
Energy;
Organizational Change and Adaptation;
Strategy;
Taiwan
Khanna, Tarun, and Billy Chan. "Gogoro: From Electric Scooter to Energy Platform." Harvard Business School Case 721-379, August 2020. (Revised November 2020.)
- 01 May 2013
- News
Health Care’s Service Fanatics
- Forthcoming
- Article
The Double-Edged Sword of Exemplar Similarity
By: Majid Majzoubi, Eric Zhao, Tiona Zuzul and Greg Fisher
We investigate how a firm’s positioning relative to category exemplars shapes security analysts’ evaluations. Using a two-stage model of evaluation (initial screening and subsequent assessment), we propose that exemplar similarity enhances a firm’s recognizability and...
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Majzoubi, Majid, Eric Zhao, Tiona Zuzul, and Greg Fisher. "The Double-Edged Sword of Exemplar Similarity." Organization Science (forthcoming). (Pre-published online May 7, 2024.)
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
with Neeru Paharia, Jill Avery, and Juliet B. Schor. Says Keinan, "Through a series of experiments, we show that underdog brand biographies are effective in the marketplace because consumers identify with the disadvantaged View Details
Keywords:
by Martha Lagace
- April 1998 (Revised February 2001)
- Case
CBS Evening News
The CBS Evening News looks for options for growth of the franchise. This case discusses CBS's main competitors and their positioning in the evening news market, as well as the history and operations of the CBS Evening News.
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Keywords:
Customer Relationship Management;
Competition;
Business Growth and Maturation;
Media;
Media and Broadcasting Industry;
United States
Rayport, Jeffrey F., Dickson Louie, Michelle Toth, and Carrie Ardito. "CBS Evening News." Harvard Business School Case 898-086, April 1998. (Revised February 2001.)
- July – August 2011
- Article
What Factors Drive Analyst Forecasts?
A firm's competitive environment, its strategic choices, and its internal capabilities are considered important determinants of its future performance. Yet there is little evidence on whether analysts' forecasts of firm performance actually reflect any of these factors...
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Keywords:
Competition;
Forecasting and Prediction;
Industry Growth;
Judgments;
Performance;
Valuation;
Price;
Quality;
Innovation and Invention;
Organizational Culture;
Competency and Skills;
Surveys
Groysberg, Boris, Paul Healy, Nitin Nohria, and George Serafeim. "What Factors Drive Analyst Forecasts?" Financial Analysts Journal 67, no. 4 (July–August 2011).
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited...
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Keywords:
Product Marketing;
Product Positioning;
Competition;
Globalized Markets and Industries;
Food and Beverage Industry;
Food and Beverage Industry;
United States
Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
- January 2016
- Case
SAP SE: Autism at Work
By: Gary P. Pisano and Robert D. Austin
This case describes SAP's "Autism at Work" program, which integrates people with autism into the company's workforce. The company has a stated objective of making 1% of its workforce people with autism by 2020. SAP's rationale for the program is based on the belief...
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Keywords:
Software;
Human Resource Management;
Diversity Management;
Germany;
Selection and Staffing;
Innovation and Management;
Applications and Software;
Recruitment;
Diversity;
Information Technology Industry;
Germany
Pisano, Gary P., and Robert D. Austin. "SAP SE: Autism at Work." Harvard Business School Case 616-042, January 2016.
- 2021
- Working Paper
T-Shaped Managers—One Size Does Not Fit All: Exploratory Study from the Military
By: Hise O. Gibson
People are an organization’s most important resource. Managers who are collaborative and innovative ensure that organizations remain competitive. This type of manager has been referred to as a T-shaped manager. “T” given that the vertical portion represents the depth...
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Keywords:
T-shaped Management;
Leader Development;
Talent Management;
Leadership Style;
Leadership Development;
Management Skills;
Talent and Talent Management
Gibson, Hise O. "T-Shaped Managers—One Size Does Not Fit All: Exploratory Study from the Military." Harvard Business School Working Paper, No. 22-003, July 2021.
- October 2000 (Revised July 2001)
- Case
Avon Products (A)
By: Lynn S. Paine and Greg Rogers
The general manager of Avon Mexico, Fernando Lezama, must decide whether to promote a woman to the position of vice president of sales. If appointed, the candidate would be the first female in all of Latin America to hold an executive position and one of the first...
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Keywords:
Business or Company Management;
Leading Change;
Salesforce Management;
Organizational Culture;
Job Design and Levels;
Gender;
Management Teams;
Cross-Cultural and Cross-Border Issues;
Mexico
Paine, Lynn S., and Greg Rogers. "Avon Products (A)." Harvard Business School Case 301-059, October 2000. (Revised July 2001.)
- 08 Oct 2008
- Research & Ideas
Book Excerpt: A Sense of Urgency
The enterprise continued to make money even as it turned slowly to lose market share in a post-monopoly world. The positive net income helped greatly in supporting complacency. In frustration, his change agents waited View Details
Keywords:
by John P. Kotter
- May 2019
- Article
Who Consumes Firm Disclosures? Evidence from Earnings Conference Calls
By: Anne Heinrichs, Jihwon Park and Eugene F. Soltes
Using a set of proprietary records, we examine who consumes quarterly earnings conference calls and under which circumstances the calls are consumed. While there is significant interest in calls by institutional investors and sell-side analysts, we find that investors...
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Keywords:
Disclosure;
Conference Calls;
Firm News;
Corporate Disclosure;
Business Earnings;
Situation or Environment
Heinrichs, Anne, Jihwon Park, and Eugene F. Soltes. "Who Consumes Firm Disclosures? Evidence from Earnings Conference Calls." Accounting Review 94, no. 3 (May 2019): 205–231.
- 21 Aug 2015
- Working Paper Summaries
Banks’ Risk Exposures
- Video
Reuel J. Khoza
Reuel J. Khoza, Chairman of South Africa's Dzana Investments and Discovery Bank, details his involvement with university student politics and advocacy during apartheid, which led to his firing from a faculty position in 1974.
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- June 1999
- Case
Major League Baseball--1999
By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc.
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Business and Stakeholder Relations;
Situation or Environment
Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "Major League Baseball--1999." Harvard Business School Case 599-121, June 1999.
- March 2020
- Article
Knowing When to Ask: The Cost of Leaning-in
By: Christine L. Exley, Muriel Niederle and Lise Vesterlund
Women's reluctance to negotiate is often used to explain the gender wage gap, popularizing the push for women to “lean-in" and negotiate more. Examining an environment where women achieve positive profits when they choose to negotiate, we find that increased...
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Exley, Christine L., Muriel Niederle, and Lise Vesterlund. "Knowing When to Ask: The Cost of Leaning-in." Journal of Political Economy 128, no. 3 (March 2020): 816–854.