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Show Results For
-
All HBS Web
(6,124)
- People (3)
- News (1,324)
- Research (4,024)
- Events (13)
- Multimedia (75)
- Faculty Publications (2,780)
- 02 Mar 2017
- News
For retail, the revolution is televised
- 22 Nov 2023
- Research & Ideas
Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle
explains. The second would engage in “business problem-solving tasks using quantitative data, customer and company interviews, and a persuasive writing component.” The experiments represent typical activities for consultants; some...
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Robert S. Kaplan
Robert S. Kaplan is Senior Fellow and Marvin Bower Professor of Leadership Development, Emeritus at the Harvard Business School. He joined the HBS faculty in 1984 after spending 16 years on the faculty of the business school at Carnegie-Mellon University, where he... View Details
- Article
Lessons from Mayo Clinic's Redesign of Stroke Care
By: Robert S. Kaplan, W. David Freeman, Kevin M. Barrett, Lisa Nordan, Aaron C. Spaulding and Meredith Karney
Facing escalating costs of medications and technology, health care patients and providers in the United States continue to search for opportunities to reduce overall costs while maintaining and improving health care outcomes. The Mayo Clinic Comprehensive Stroke Center...
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Kaplan, Robert S., W. David Freeman, Kevin M. Barrett, Lisa Nordan, Aaron C. Spaulding, and Meredith Karney. "Lessons from Mayo Clinic's Redesign of Stroke Care." Special Issue on HBR Insight Center: The Future of Health Care. Harvard Business Review (website) (October 2018).
- 01 Feb 2019
- News
Apple held hostage by its Chinese puzzle
- Web
Business & Environment
The case covers the rationale for electric school buses, the leadership of its founder, its growth from one customer to many over five years, and relationships with multiple stakeholders in a complex system. Highland Electric Fleets...
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- 03 May 2011
- First Look
First Look: May 3
next-generation product. Read the article: http://hbr.org/2011/05/the-best-way-to-name-your-product-20/ar/1 Think Customers Hate Waiting? Not So Fast... Authors:Ryan W. Buell and Michael I. Norton Publication:Harvard Business Review 89,...
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Sean Silverthorne
- 24 Oct 2023
- HBS Case
From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World
said, ‘we can turn this into a business,’ and he did this with enormous success,” says Simons. “He had an absolute eye on the customer. He knew what the customer wanted, and he gave it to them.” Steve Jobs: Be demanding Today’s tech world...
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by Avery Forman
- April 2006
- Case
Nutricia Middle East: Measuring Sales Force Effectiveness
Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other...
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Keywords:
Management Teams;
Salesforce Management;
Customer Relationship Management;
Emerging Markets;
Nutrition;
Performance Effectiveness;
Business Strategy;
Commercialization;
Health Industry;
Middle East;
Africa
Martinez-Jerez, Francisco de Asis, and Rachel Sha. "Nutricia Middle East: Measuring Sales Force Effectiveness." Harvard Business School Case 106-063, April 2006.
- 18 Apr 2022
- HBS Case
Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off
our economic analysis.” Crafting a careful communications strategy Stack and his colleagues fully expected a backlash from angry customers and gun-rights groups, such as the National Rifle Association, and they were additionally concerned...
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by Jay Fitzgerald
- 23 Aug 2019
- Blog Post
A Summer of Peaks and Swells: Interning at Patagonia
closely to a UX researcher or designer. Days are a mix of talking with customers, analyzing research, and rethinking how Patagonia customers experience the brand. I partner closely with creative, marketing, and e-commerce teams to help...
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V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- 01 Aug 2023
- What Do You Think?
As Leaders, Why Do We Continue to Reward A, While Hoping for B?
frequently cited Wells Fargo fiasco in which employees were incentivized to cheat (and alienate customers) in an effort to expand and deepen customer relationships, continue to plague business today. As leaders, why do we continue to...
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by James Heskett
- July 2019
- Case
LaCroix Sparkling Water
By: Tomomichi Amano, Das Narayandas and Kerry Herman
Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was re-positioned as a new, colorful, fun alternative to the other sparkling...
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Keywords:
Brands and Branding;
Organizational Change and Adaptation;
Industry Structures;
Food and Beverage Industry
Amano, Tomomichi, Das Narayandas, and Kerry Herman. "LaCroix Sparkling Water." Harvard Business School Case 520-014, July 2019.
- April 2018
- Supplement
Breakfast at the Paramount
By: Ryan W. Buell
The Paramount is a 44-seat diner on Charles Street in the Beacon Hill neighborhood of Boston. A frequent "Best of Boston" award winner, the restaurant is a perennial favorite among locals and tourists, particularly for brunch on the weekends, when lines often stretch...
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- November 2016 (Revised October 2018)
- Case
IguanaFix
By: Frank V. Cespedes, Thomas R. Eisenmann, Maria Fernanda Miguel and Laura Urdapilleta
IguanaFix is a rapidly scaling Latin American startup that provides an online platform connecting consumers with home improvement contractors. The founders have acquired customers through both B2C and B2B methods. But in seeking to grow and scale the business, they now...
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Keywords:
Entrepreneurial Marketing;
Home Improvement Services;
Marketing Management;
Scaling;
Entrepreneurship;
Marketing;
Sales;
Online Advertising;
Latin America
Cespedes, Frank V., Thomas R. Eisenmann, Maria Fernanda Miguel, and Laura Urdapilleta. "IguanaFix." Harvard Business School Case 817-056, November 2016. (Revised October 2018.)
- October 2009 (Revised October 2010)
- Case
Grove Street Advisors: September 2009
By: Matthew Rhodes-Kropf and Ann Leamon
The investment committee of Grove Street Advisors, a pioneer in the provision of customized private equity funds-of-funds for pension fund clients, must decide how to respond to the market opportunities and challenges presented by the turmoil of 2008 and 2009. How can...
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Rhodes-Kropf, Matthew, and Ann Leamon. "Grove Street Advisors: September 2009." Harvard Business School Case 810-064, October 2009. (Revised October 2010.)
- March 2004 (Revised March 2007)
- Case
Paper and More
Provides a context and exercise for introducing retail inventory management, including cost optimization, service-level criteria, and forecasting in single and multiproduct settings. The owner of a single-location paper and paper products store considers the...
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Keywords:
Management;
Expansion;
Logistics;
Forecasting and Prediction;
Pulp and Paper Industry;
Retail Industry
Watson, Noel H. "Paper and More." Harvard Business School Case 604-093, March 2004. (Revised March 2007.)
- April 2003 (Revised December 2003)
- Background Note
Winning the Influence Game: Corporate Diplomacy and Business Strategy
Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from...
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Watkins, Michael D. "Winning the Influence Game: Corporate Diplomacy and Business Strategy." Harvard Business School Background Note 903-096, April 2003. (Revised December 2003.)
- 13 May 2015
- News