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Show Results For
-
All HBS Web
(915)
- People (1)
- News (194)
- Research (332)
- Events (9)
- Multimedia (44)
- Faculty Publications (318)
- August 2015 (Revised March 2017)
- Supplement
Planters Nuts (B): The Power of the Peanut
By: Robert J. Dolan and Donald K. Ngwe
This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign.
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Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts (B): The Power of the Peanut." Harvard Business School Supplement 516-012, August 2015. (Revised March 2017.)
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (B)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
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Keywords:
Marketing Channels;
Marketing Communication;
Viral Advertising;
Advertising;
Advertising Campaigns;
Public Sector;
Marketing Communications;
Marketing Strategy;
Digital Marketing;
Advertising Industry;
Public Administration Industry;
Media and Broadcasting Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (B)." Harvard Business School Supplement 514-080, January 2014. (Revised June 2014.)
- January 2014 (Revised June 2014)
- Case
Dumb Ways To Die: Advertising Train Safety (A)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
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Keywords:
Viral Marketing;
Advertising;
Marketing Communications;
Social Marketing;
Digital Marketing;
Advertising Industry;
Media and Broadcasting Industry;
Public Administration Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (A)." Harvard Business School Case 514-079, January 2014. (Revised June 2014.)
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (C)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
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Keywords:
Marketing;
Marketing Communication;
Viral Advertising;
Advertising;
Advertising Campaigns;
Marketing Strategy;
Digital Marketing;
Advertising Industry;
Public Administration Industry;
Transportation Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (C)." Harvard Business School Supplement 514-081, January 2014. (Revised June 2014.)
- 21 Apr 2016
- Working Paper Summaries
The Perils of Building Democracy in Africa
- 04 Feb 2020
- Video
Rahul Bajaj
Rahul Bajaj, who was Chair of the diversified Bajaj Group, criticizes the Indian government's Companies Act in 2013 which mandated that large companies had to spend 2 per cent of their pre-tax profits on...
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- 13 May 2013
- Blog Post
The 2013-2014 MBA Recruiting Report is Now Available
We’re excited to share our latest recruiting report! Gain insights into the diverse career and internship choices made by the Harvard Business School Classes of 2013 and 2014 in the School’s first ever virtual recruiting report. Discover...
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- 26 Jul 2022
- Cold Call Podcast
Can Bombas Reach New Customers while Maintaining Its Social Mission?
- March 2017 (Revised October 2018)
- Case
Catalant: The Future of Work?
By: Thomas Eisenmann, Jeffrey F. Rayport and Christine Snively
Catalant, founded in 2013 as an online marketplace where MBAs could bid on consulting projects posted by small- to medium-sized businesses, had expanded by 2016 to provide Fortune 1000 companies with access to over 35,000 independent experts. The founders envisioned...
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Keywords:
Entrepreneurship;
Human Resources;
Recruitment;
Labor;
Market Platforms;
Growth and Development Strategy;
Employment Industry;
Consulting Industry;
United States
Eisenmann, Thomas, Jeffrey F. Rayport, and Christine Snively. "Catalant: The Future of Work?" Harvard Business School Case 817-103, March 2017. (Revised October 2018.)
- 29 Jan 2015
- News
SpongeBob Muscles Up
- 12 PM – 1 PM EST, 05 Nov 2015
- Webinars: Trending@HBS
Product Management 101
A growing number of HBS graduates are product managers. Among MBA Class of 2013 and 2014 alumni, an estimated 5% work in product management in tech companies; another 6% are founders of tech startups who typically spend a majority of their time on product development....
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- 7 PM – 9 PM PST, 01 Mar 2018
- HBS Alumni Events
HBS San Francisco Young Alumni Reception
HBS Young Alumni from MBA 2013 - 2017 are invited to a private party at Barbarossa Lounge for an evening of networking and socializing!
Hosted by HBS Alumni Relations & HBS Association of Northern California. This event is FREE to attend! Complimentary food and...
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- Teaching Interest
Overview
Elizabeth served as a Teaching Fellow for the 2011 undergraduate course Sociology 159: Social Entrepreneurship, taught by David Ager. She also served as a Teaching Fellow for the 2013 undergradudate course Sociology 114: Organizational Failures and Disasters:...
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- November 2015 (Revised April 2017)
- Case
Streaming Over Broadband: Why Doesn't My Netflix Work?
By: Shane Greenstein and Michael Norris
In late 2013 and early 2014, Netflix service over the major U.S. Internet Service Providers (ISPs) suffered major slowdowns. What were the causes of these problems? What could Netflix do to solve them?
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Keywords:
Digital Innovation;
Internet;
Broadband Service;
Internet and the Web;
Information Technology;
Infrastructure;
Utilities Industry;
United States
Greenstein, Shane, and Michael Norris. "Streaming Over Broadband: Why Doesn't My Netflix Work?" Harvard Business School Case 616-007, November 2015. (Revised April 2017.)
- 10 Apr 2013
- Keynote Speech
Disrupting the Status Quo: From Economic Growth to Social Progress
Filmed April 10, 2013, Opening Plenary of the Skoll World Forum on Social Entrepreneurship 2013 in Oxford, UK. Professor Michael E Porter of Harvard Business School publicly announces the creation of the Social Progress Imperative and previews its first public product,...
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Porter, Michael E. "Disrupting the Status Quo: From Economic Growth to Social Progress." Skoll World Forum on Social Entrepreneurship, Skoll Foundation, Oxford, United Kingdom, April 10, 2013.
- 23 May 2013
- Keynote Speech
The State of the Shared Value Field
Michael E. Porter of Harvard Business School presents on the importance of shared value as business strategy. This keynote presentation was filmed on May 23rd, 2013 in Cambridge, Massachusetts, at the Global Shared Value Leadership Summit. Learn more at fsg.org. Join...
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Keywords:
Creating Shared Value
Porter, Michael E. "The State of the Shared Value Field." Global Shared Value Leadership Summit, FSG, Cambridge, MA, May 23, 2013.
- 20 May 2013
- News
Making America an Industrial Powerhouse Again
- September 2016 (Revised November 2017)
- Case
Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'
By: Robert J. Dolan
“A Warby Parker of mattresses? Somebody is going to do it. Why not us?”
This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator...
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Keywords:
Mattress;
Sleep;
Marketing;
Business Model;
Marketing Channels;
Adoption;
Sales;
Consumer Products Industry
Dolan, Robert J. "Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'." Harvard Business School Case 517-042, September 2016. (Revised November 2017.)
- April 2017 (Revised February 2020)
- Supplement
edaixi (eWash): Digital Transformation of Laundry Services (B)
By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin
Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,...
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Keywords:
Laundry;
O2O;
Online-to-offline;
Service Operations;
Business Model;
Digital Platforms;
Transformation;
Service Industry;
China
Zhu, Feng, Weiru Chen, Chuang Chen, and Ciwu Lin. "edaixi (eWash): Digital Transformation of Laundry Services (B)." Harvard Business School Supplement 617-038, April 2017. (Revised February 2020.)
- April 2017 (Revised February 2020)
- Case
edaixi (eWash): Digital Transformation of Laundry Services (A)
By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin
Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,...
View Details
Keywords:
Laundry;
O2O;
Online-to-offline;
Business Model;
Service Operations;
Ownership Type;
Digital Platforms;
Transformation;
China
Zhu, Feng, Weiru Chen, Chuang Chen, and Ciwu Lin. "edaixi (eWash): Digital Transformation of Laundry Services (A)." Harvard Business School Case 617-034, April 2017. (Revised February 2020.)