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Show Results For
-
All HBS Web
(1,518)
- News (443)
- Research (625)
- Events (8)
- Multimedia (49)
- Faculty Publications (375)
- September 2016 (Revised November 2017)
- Case
Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'
By: Robert J. Dolan
“A Warby Parker of mattresses? Somebody is going to do it. Why not us?”
This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator...
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Keywords:
Mattress;
Sleep;
Marketing;
Business Model;
Marketing Channels;
Adoption;
Sales;
Consumer Products Industry
Dolan, Robert J. "Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'." Harvard Business School Case 517-042, September 2016. (Revised November 2017.)
Ethan C. Rouen
Ethan Rouen is an associate professor of business administration in the Accounting and Management Unit at Harvard Business School, where he teaches the elective course Reimagining Capitalism. From 2020 to 2022, he served as the faculty co-chair of the
- 02 Oct 2015
- News
The Harvard Contest That’s Trying to Improve Health Care Delivery
- March 1992
- Case
Applied Materials
Describes three subsequent generations of product development effort at an equipment firm supplying the semiconductor industry. The firm is partway into the third generation development and must decide whether and how to accelerate product development to respond to...
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Keywords:
Product Development;
Competitive Strategy;
Decision Making;
Industry Structures;
Industrial Products Industry;
Semiconductor Industry
Wheelwright, Steven C. "Applied Materials." Harvard Business School Case 692-078, March 1992.
- January 2013 (Revised March 2017)
- Case
CloudFlare, Inc.: Running Hot?
By: Thomas R. Eisenmann and Alex Godden
In July 2012, the cofounders of CloudFlare, a Silicon Valley startup that protects websites and accelerates their traffic, are considering the implications of five employees' resignations over the prior three months. Was this natural attrition for a high-tech venture...
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Keywords:
Management Practices and Processes;
Employee Relationship Management;
Organizational Structure;
Organizational Culture;
Organizational Change and Adaptation;
Growth Management;
Internet and the Web;
Entrepreneurship;
Resignation and Termination;
Business Startups;
Information Technology Industry;
Web Services Industry;
California
Eisenmann, Thomas R., and Alex Godden. "CloudFlare, Inc.: Running Hot?" Harvard Business School Case 813-145, January 2013. (Revised March 2017.)
- 01 Oct 2018
- Working Paper Summaries
Negative Shocks and Innovation: Evidence from Medical Device Recalls
- 13 Aug 2010
- News
To Hell with the Herd
- 01 Jan 2020
- News
Changes in Quality of Care after Hospital Mergers and Acquisitions
- 21 Sep 2018
- News
Innovation Should Be a Top Priority for Boards. So Why Isn’t It?
- Awards
Financial Times Responsible Business Education Award
Winner of the 2023 Financial Times’ Responsible Business Education Award for “The Ellen MacArthur Foundation: Accelerating a Circular Economy for Plastic Packaging” (Michigan Ross School of Business Case #9-550-406, WDI, 2020) with Alexandra Carr, Zhili Chen, Austin...
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- March 2011 (Revised April 2018)
- Case
1366 Technologies: Scaling the Venture
By: Joseph B. Lassiter III, Ramana Nanda, David Kiron and Evan Richardson
For some time, 1366's co-founders, Frank van Mierlo and Ely Sachs, had faced a choice, which was now made all the more stark: 1366 could expand to produce silicon wafers itself, raising the required capital from "friendly" investors and building shipment volume slowly,...
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Keywords:
Information Technology;
Innovation Strategy;
Corporate Strategy;
Intellectual Property;
Management Teams;
Renewable Energy;
Financial Strategy;
Growth and Development Strategy;
Corporate Finance;
Energy Industry;
Technology Industry;
United States
Lassiter, Joseph B., III, Ramana Nanda, David Kiron, and Evan Richardson. "1366 Technologies: Scaling the Venture." Harvard Business School Case 811-076, March 2011. (Revised April 2018.)
- May 2009
- Case
Ceres Gardening Company: Funding Growth in Organic Products
By: John H. McArthur and Sunru Yong
Ceres is a leading player in the growing organic gardening industry, selling seeds, small plants, and related items. Their distribution depends heavily on retail sales through independent nurseries and garden centers. Because these small dealers are unable to finance...
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Keywords:
Accounting Procedures;
Marketing;
Business Growth;
Plant-Based Agribusiness;
Marketing Strategy;
Expansion;
Business Growth and Maturation;
Marketing Channels;
Credit;
Financial Statements;
Sales;
Retail Industry;
Agriculture and Agribusiness Industry
McArthur, John H., and Sunru Yong. "Ceres Gardening Company: Funding Growth in Organic Products." Harvard Business School Brief Case 094-017, May 2009.
- 21 Jun 2018
- Video
KPMA HBX Live: Cracking the Data Aggregation Problem - Paul Giusti
- 15 Jul 2020
- Video
The HBS Health Minute: Translating Science into Therapeutics
- 24 May 2010
- News