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- Faculty Publications (85)
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- All HBS Web (244)
- Faculty Publications (85)
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's difficult to find the deep...
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- 25 Mar 2014
- First Look
First Look: March 25
ties can lead to less timely investments. Further examination shows that the reduced timeliness of connected funds is driven by a reluctance to withdraw holdings prior to weak investee performance. We interpret this as agency conflicts...
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Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
(HHI), varies across the sectors comprising the industry, but all are within the range generally considered as indicative of a competitive industry. The data available allowed HHI to be calculated for the period 1977-2002 in the case of View Details
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Martha Lagace
- 03 Mar 2009
- First Look
First Look: March 3, 2009
status—on new venture growth. I propose that new firms can acquire legitimacy by mimicking the structures and ceremonial activities of established firms in their industry and status by affiliating with high-status entities. Using a unique panel dataset on a cohort of...
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Martha Lagace
- 25 Feb 2014
- First Look
First Look: February 25
When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV View Details
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Sean Silverthorne
- 01 Feb 1998
- News
Running Up the Score
result," says Mariner, "today in every professional league, every team must scramble to increase revenues because the best players command the highest salaries. Without sufficient revenues to pay top players, it's more difficult to assemble a winning team." Free View Details
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Garry Emmons
- 08 Oct 2013
- First Look
First Look: October 8
mitigate the agency problems that arise when firms expand their operations across borders. This paper contributes to the literature by showing that the external information environment helps MNCs mitigate information frictions within the...
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Sean Silverthorne
- 10 Sep 2013
- First Look
First Look: September 10
programming decisions and setting advertising rates? Nielsen had become the gold standard in the broadcast industry and felt confident in their data. Could Bluefin's system provide new insights to marketers and broadcasters? Or would it...
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Sean Silverthorne
- 17 May 2018
- News
Creating Opportunity for Indian Entrepreneurs
Harsh Bhargava (MBA 1977) was visiting his hometown of Jaipur, India, in 1999 when tragedy struck. In the midst of an unemployment crisis during the Kargil War, the government advertised for 120 open positions in the nearby town of...
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Jennifer Myers
- 30 Jul 2013
- First Look
First Look: July 30
313-095 Grupo ABC and Nizan Guanaes's Path from Brazil to the World Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the...
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Anna Secino
- 25 Apr 2017
- First Look
First Look at New Research, April 25
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52552 Coordination Frictions in Venture Capital Syndicates By: Nanda, Ramana, and Matthew Rhodes-Kropf Abstract—An extensive literature on venture capital has studied asymmetric information and View Details
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Sean Silverthorne
- 06 Feb 2007
- First Look
First Look: February 6, 2007
Working PapersThe Rise of Business Forecasting Agencies in the United States Author:Walter A. Friedman Abstract This paper analyzes the rise of business and economic forecasting agencies in the United...
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Martha Lagace
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and...
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- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
relative importance of public agencies such as the National Institutes of Health (NIH) and different types of private firms in developing precision medicines. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=53560...
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Carmen Nobel
- 01 Mar 2007
- News
Letters to the Editor
very substantial product differentiation from their competition or, in the case of the “Truth” anti-tobacco campaign, no competition — just a villain that was an easy target. I don’t know if the agency pursued such clients as a conscious...
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- 26 Oct 2009
- Lessons from the Classroom
The New Deal: Negotiauctions
Dealmaking Strategies for a Competitive Marketplace, is a reference to this phenomenon. Companies are telling their marketing managers, "Get your advertising spend down by 20 percent over the next 12 months," and so the...
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by Julia Hanna
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Over the past two decades, entire industries have been disrupted by Internet competitors who "unbundled" their content and delivered it to consumers in new ways. Newspapers lost out to Google and Craigslist, record companies to iTunes and Spotify, and travel View Details
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by Michael Blanding
- 28 Aug 2012
- First Look
First Look: August 28
512-010 The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay,...
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Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
ratings that guide investors to select "socially responsible," and avoid "socially irresponsible," companies. We examine how several hundred firms respond to corporate environmental ratings issued by a prominent independent social rating View Details
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Martha Lagace
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details