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All HBS Web
(339)
- News (47)
- Research (265)
- Multimedia (1)
- Faculty Publications (170)
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- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
media to engage others and build campaigns for change in the company. This case follows her career at the company and describes the challenges she faced as a change agent, working to promote gender equality within the company and a new...
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Dina Gerdeman
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive...
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- 29 Sep 2009
- First Look
First Look: September 29
Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical...
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Martha Lagace
- 08 Mar 2016
- First Look
March 8, 2016
choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising...
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Sean Silverthorne
- 01 Dec 2016
- News
Alumni Books of 2016
to drive innovation; and the way we interact with data. “Taking out the 37 years that I spent thinking about brands and advertising, the book took about 25 weekends of intense writing.” —Ambi Parameswaran (AMP 186, 2014), Nawabs, Nudes, Noodles: India through 50 Years...
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- 10 Mar 2009
- First Look
First Look: March 10, 2009
focus only on high-profile cases, and that capture theory applies more cleanly to policies that slip under the public's radar screen, we have never seen the economic theory of regulation advertised as "a theory of minor legislative...
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Martha Lagace
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
shrink the pie we all share, and at the end we all lose. This is even truer if other countries follow in the path of the US. I also want to stress that we should not be surprised by the executive order. The current president campaigned...
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by Staff
- 04 Feb 2014
- First Look
First Look: February 4
products at reasonable prices and runs a highly popular advertising campaign that spoofs current events. It offers its farmers 80% of the consumer's dollar for milk, compared with 35% to 40% typical in some...
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Sean Silverthlorne
- 01 Dec 2012
- News
From Where We Stand
expansion (President Johnson's Great Society); there were more opportunities for advancement. I soon became manager of the research department, then advertising manager of the book clubs division—Doubleday's largest and most profitable...
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- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 26 Jan 2016
- First Look
January 26, 2016
control over canvassers' selection and behavior than is typical to most campaigns. This paper takes a different approach by assigning entire precincts to either a control group or a treatment group in a countrywide experiment during François Hollande's View Details
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Sean Silverthorne
- 24 Jul 2007
- First Look
First Look: July 24, 2007
displace incumbents. Download the paper: http://www.hbs.edu/research/pdf/07-033.pdf Cases & Course Materials AFL-CIO: Office of Investment and Home Depot Harvard Business School Case 407-097 Describes the AFL-CIO: Office of Investments activities in their View Details
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Martha Lagace
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
Defeat Covid-19 in Rural Areas” that includes distributing free masks, involving governing councils, and using “digital weapons" that include awareness campaigns targeted to mobile phones. SEPTEMBER 30 Robert Wah (AMP 175, 2008), a...
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