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- 05 Feb 2013
- News
Pistachios beat Blackberry in Super Bowl's advertising match
- 01 Dec 2001
- News
Teens and Magazines: Where There's Smoke, There's Advertising
authors noted, among other things, that last year, magazine advertising for the three cigarette brands most popular with young people on average reached more than 80 percent of American youth seventeen times per brand. King and Siegel...
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- 06 Feb 2009
- News
Tasting the fruits of effective innovation
- 01 Dec 2023
- News
Thinking Ahead
implications for anyone who hopes to make a lasting, convincing argument. In a series of controlled experiments, Graeber and his colleagues studied how quickly different types of information dissipate over time, finding that the effect of...
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- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different...
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- 22 Feb 2022
- News
Breaking News
business models and journalism, to support news organizations, and raise the capital to effect large-scale structural change in the industry, says Hansen Shapiro. Currently a senior research fellow at the Tow Center for Digital Journalism...
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- 01 Mar 2004
- News
Derek Ferguson
business program at the age of 16. Initially, Ferguson was against the idea of continuing on to get his MBA. “I thought I was going to be an entrepreneur and didn’t want to spend all that money,” he explains. Seeing the effect of HBS on a...
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- 01 Jan 2002
- News
Egon P.S. Zehnder (MBA '56)
McCann-Erickson, Inc., 1956-59 With a student loan to repay after HBS, Zehnder jumped at the advertising agency's starting salary of $7,500-the highest offer he received-plus the prospect of an international posting. By 1959, aged 29, he...
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- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your...
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- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
define what makes for effective advertising or promotion. “If you have a concept to communicate that is 20 minutes long, you will be competing with other instances of 20-minute content,” Greenstein explains....
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- 01 Dec 2002
- News
Extra! Extra! Newspapers Miss the Story
yet less than 5 percent of the newspaper industry offers any targeted advertising products.” The irony, he notes, is that “the Internet will eventually eat into traditional print revenue, but the overwhelming View Details
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
Advertising can be good for you! Sounds fishy to the average consumer, but it's implied by conclusions from research by HBS associate professor Bharat Anand and his colleague, Ron Shachar, of Tel Aviv University. The pair began by...
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Laura Singleton (MBA 1988)
- 01 Apr 1997
- News
Management Update Launched
to make your organization more effective," Kiechel explains. "Management Update also looks at the major trends but then zooms in on how to function more effectively as a manager, with articles on the essentials of an View Details
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Judith A. Ross
- 01 Apr 2000
- News
Getting the Message
being sold and measuring the effectiveness of an ad campaign. Improved technology promises to solve the age-old problem once stated by retailer John Wanamaker: Half of the money spent on advertising is...
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Susan Young
- 01 Oct 2000
- News
Books
War II, tracing the decentralizing effects of the draft, rationing, and Ferdinand Eberstadt's Controlled Materials Plan. Also included are overview chapters on the impact of women and African Americans on business, as well as...
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- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets last summer, the packaging...
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- 01 Sep 2008
- News
Negative Ad Power
negative advertising in desperation. The temptation for a candidate trailing in the polls or seeing a lead shrinking is to pull down the opponent rather than develop a positive case for himself or herself. The objective is to raise doubts...
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- 01 Mar 2015
- News
Research Brief: Political Capital
It’s no secret that politicians are trying to buy your vote—in the 2012 presidential campaign, Republicans and Democrats shelled out nearly $2 billion in their fight for the White House. But what’s the most effective way to spend that...
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- 01 Jun 2013
- News
Five Bright Ideas
organization is involved, we charge. Advertising also brings in revenue." ALISON enables potential employers to immediately test the skill of certificate-holding ALISON graduates through 20-question "flash tests" that assess their...
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