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- 03 Apr 2018
- News
Taking Frontier Markets to the Next Level
CrossBoundary Advisory as we graduated business school, five years ago. Frontier markets are the next tier beyond emerging markets, places such as Kenya, Ethiopia, Rwanda, Nigeria, Ghana––a lot of these View Details
- 13 Jul 2022
- News
So What Happened to Crypto?
- 01 Jun 2001
- News
Group Therapy: The Role of Business Groups in Emerging Economies
and their role in emerging markets has been part of a larger effort to understand how local business environments influence company strategy. Strategy scholars have often emphasized how industry- and firm-specific characteristics affect...
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- 01 Dec 2008
- News
Designing Change
come easily, of course. For starters, Kahn has little leverage to convince independent affiliates to adopt the new logo and the added expense of new marketing materials. Faced with the task of influencing...
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Julia Hanna
- 04 Sep 2013
- News
From HBO to HBS
affiliate in Hawaii couldn't pick it up," he recalls. "We shipped them tapes of the programming. "Fast-forward to today, HBO has multiple networks with over 100 million subscribers worldwide, only 40 million of whom are in the United...
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- 15 Jun 2021
- News
Case Study: Inside Story
reach a lot of people that way.” The alternative might be less targeted initially but with bigger potential in the long term: pursuing partnerships or affiliate programs with larger entities that already sell to families, like the AARP....
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- 19 Sep 2019
- News
Predicting Human Behaviors
partner, Honda) began in August 2014, when Misra started his year as a Blavatnik Fellow in Life Science Entrepreneurship, a program launched in 2013 at HBS. Among the numerous scientists Misra met with in his search for marketable life...
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April White
- 28 May 2019
- News
Case Study: Building the Base
ground. After establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says. Media companies could license the product to enable more robust user-generated discussion...
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- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
cherries grown by KZ Noir, the Kaizen affiliate that acquired the Rwandan washing stations. Now instead of being shipped to Europe, East Asia, or North America, some of those bags are traveling a shorter distance to Nigeria. Dozie’s Café...
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- 01 Mar 2008
- News
One-on-One with Jim Breyer
Capital Association. When it comes to technology start-ups, Accel’s niche, Breyer ascribes the firm’s success to “a balance of people judgment, market intuition, as well as luck,” with luck sometimes claiming top billing. He candidly...
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- 01 Jun 2000
- News
The Business of Biotech
biotechnology. The prospect is exhilarating, but the road to this brave new biotech world has more than a few bumps. With an average time line of ten years required to bring a drug to market - and the potential for failure looming every...
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Julia Hanna
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
Amabile's classroom help him to walk the fine line between guiding his company's creative team down the path recommended by market research and stifling their creativity by giving too much direction. "What Professor Amabile's research...
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- 19 Jul 2011
- News
Brightening the Future
has similar distribution partners in Ethiopia, Kenya, Senegal, and Argentina. Both companies are affiliated with the Stiftung Solarenergie International Network for Rural Development, a German foundation dedicated to development aid. The...
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- 01 Sep 2010
- News
Dare to be Different
our parents’ generation is dying a slow death, in part because our “competitive competence” in marketing is killing that sort of loyalty. Let me be clear about what I mean. Certainly, brand affiliation still...
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- 01 Feb 1998
- News
New Global Research Site Announced in Hong Kong
written. The new operation is intended to support and enrich this activity, making it possible for HBS faculty to develop research in areas such as equity markets in emerging economies, entrepreneurship in the overseas Chinese...
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Audrey Snee; photographs by Graham Uden
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
the School, even as HBS alumni continued to distinguish themselves in the realm of entrepreneurial practice. In 1982, acting on a marketing survey they had conducted as second-year students, David W. Thompson (MBA '81), Bruce W. Ferguson...
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- 11 Jan 2019
- News
Case Study: Beating Bias
establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says: Media companies could license the product to enable more robust user-generated discussion within the...
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Jen McFarland Flint
- 01 Jun 2000
- News
The Right Connections
Ties on Investment Bank Affiliation and IPO Success." In research conducted with Ranjay Gulati of Northwestern's Kellogg School, Higgins found that "what matters most when executives are trying to raise money is their professional ties...
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Judith A. Ross
- 01 Jun 2003
- News
South Florida and Minnesota Launch Community Programs
for alumni to use their business skills,” says Sanchez, noting that the group will assess and refine its strategies before entering the next project cycle. Richard Gehrman (MBA ’76) and Tony Levy (MBA ’88) serve as cochairs of the Community Partners Program View Details