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All HBS Web
(1,470)
- People (1)
- News (284)
- Research (1,007)
- Events (1)
- Multimedia (2)
- Faculty Publications (793)
- Web
Understanding your business’s priorities is more important than understanding its capabilities - Forum for Growth
different from its existing capability set, the jet engine was completely aligned to its priorities. Jets allowed airliners to fly higher and faster with greater payloads which made air travel more comfortable and expanded the market...
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- Web
Competitions & Challenges - Health Care
Competition presentation. BAHM Competition Sponsored top MBA programs, competitions are held each year at a different BAHM school, and each member school selects students to represent it. Students submit a written paper and deliver a formal presentation which are then...
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- January 2003 (Revised May 2005)
- Case
Zipcar: Refining the Business Model
By: Myra M. Hart, Michael J. Roberts and Julia Stevens
Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just prior...
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Keywords:
Service Operations;
Renting or Rental;
Business Model;
Business Plan;
Entrepreneurship;
Economic Growth;
Management Skills;
Transportation;
Business Startups;
Financial Strategy;
Corporate Finance;
Growth and Development Strategy;
Transportation Industry;
Transportation Industry
Hart, Myra M., Michael J. Roberts, and Julia Stevens. "Zipcar: Refining the Business Model." Harvard Business School Case 803-096, January 2003. (Revised May 2005.)
- November 2000 (Revised April 2004)
- Case
Airbus A3XX: Developing the World's Largest Commercial Jet (A)
By: Benjamin C. Esty and Michael Kane
In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,...
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Keywords:
Risk and Uncertainty;
Investment;
Forecasting and Prediction;
Capital Budgeting;
Valuation;
Government and Politics;
Demand and Consumers;
Product Development;
Product Positioning;
Air Transportation Industry;
Air Transportation Industry
Esty, Benjamin C., and Michael Kane. "Airbus A3XX: Developing the World's Largest Commercial Jet (A)." Harvard Business School Case 201-028, November 2000. (Revised April 2004.)
- October 1990 (Revised September 1993)
- Case
Changing the Culture at British Airways
By: John P. Kotter
In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981...
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Keywords:
Organizational Change and Adaptation;
Organizational Culture;
Problems and Challenges;
Customer Relationship Management;
Corporate Strategy;
Privatization;
Air Transportation Industry;
United Kingdom
Kotter, John P. "Changing the Culture at British Airways." Harvard Business School Case 491-009, October 1990. (Revised September 1993.)
- Web
Special Collections and Archives Exhibits | Baker Library | Bloomberg Center | Harvard Business School
small, science-based research and manufacturing company. He argued that the industrial process should be “dedicated to the discernment of deep human needs.” His insights into those needs coupled with an eye for artistic expression guided...
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- August 2017 (Revised August 2018)
- Case
Busbud: Building a Data Company
By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler
The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is...
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Keywords:
Data Science;
Analytics and Data Science;
Business Startups;
Knowledge Acquisition;
Customers;
Measurement and Metrics;
Transportation Industry
Datar, Srikant M., Alistair Croll, and Caitlin N. Bowler. "Busbud: Building a Data Company." Harvard Business School Case 118-011, August 2017. (Revised August 2018.)
- 06 Jul 2023
- News
Lessons from Major League Baseball's Game-Changing Innovations
New York—put an office somewhere else. Hire people that are from outside the industry that can start from scratch that wear jeans and t-shirts and go work downtown in these more innovative spaces." And that's exactly what we did. Put them...
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- 01 Dec 2023
- News
Rounding the Bend
Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments...
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- Web
Faculty & Researchers - Managing the Future of Work
Transform Rural Africa, Harvard Business School case, 2021. With Frank V. Cespedes and Michael Norris. Holden Forests & Gardens: Leading in Turbulent Times, Harvard Business School case, 2020. With Ankita Panda. Hyperloop Transportation...
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- April 2018 (Revised July 2018)
- Case
Maersk: Betting on Blockchain
By: Rajiv Lal and Scott Johnson
In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process....
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Keywords:
Maersk;
IBM;
Blockchain;
Shipping;
Shipping Line;
Trade;
Bitcoin;
Digitization;
Container Shipping;
Joint Ventures;
Ship Transportation;
Transportation Networks;
Digital Platforms;
Information Technology;
Technology Adoption;
Applications and Software;
Shipping Industry;
Shipping Industry
Lal, Rajiv, and Scott Johnson. "Maersk: Betting on Blockchain." Harvard Business School Case 518-089, April 2018. (Revised July 2018.)
- September 1995 (Revised March 1999)
- Teaching Note
Canadian Airlines: Reservations About Its Future (A) and (B) TN
- April 2010 (Revised July 2010)
- Teaching Note
JetBlue Airways: Managing Growth (TN)
Teaching Note for [609046].
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- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
and services that supported sales managers, including trade journals and popular magazines about salesmen and sales management. The creation of methods of sales management also opened up new branches of academic inquiry, such as marketing, consumer behavior, and View Details
Keywords:
by Laura Linard
- Web
Effects of Climate Change - Business & Environment
transportation has the potential to dramatically improve health by reducing the major sources of air pollution [7]. Mass extinctions and ecosystem collapse Some 1 million species are now threatened with...
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- March 2013 (Revised May 2013)
- Supplement
Distribution at American Airlines (C)
By: Benjamin Edelman
Presents 2011-2012 updates to American's distribution strategy including new challenges and disputes.
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Edelman, Benjamin. "Distribution at American Airlines (C)." Harvard Business School Supplement 913-034, March 2013. (Revised May 2013.) (request a courtesy copy.)
- January 2016
- Case
Sentient Jet: The Uber of Private Jets
By: Anat Keinan and Sandrine Crener
Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of...
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Keywords:
Private Jets;
Private Aviation;
Luxury;
Luxury Service;
Uber;
Branding;
Growth Strategy;
Client Acquisition;
Innovative Business Model;
Disruptive Innovation;
Collaborative Consumption;
Disruption;
Disruptive Business Model;
Travel;
Reputation Management;
Sharing Economy;
Word Of Mouth;
Customer Engagement;
Aircraft;
Membership Programs;
Loyalty Program;
Brand Positioning;
Brand Building;
Brand Differentiation;
Customer Service;
Exceeding Consumer Expectations;
2-way Business Model;
Marketing Partnerships;
Netjet;
Air Transportation;
Entrepreneurship;
Growth and Development Strategy;
Air Transportation Industry
Keinan, Anat, and Sandrine Crener. "Sentient Jet: The Uber of Private Jets." Harvard Business School Case 516-066, January 2016.
- May 2016 (Revised January 2018)
- Case
Airbnb, Etsy, Uber: Acquiring the First Thousand Customers
By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable...
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Keywords:
Airbnb;
Etsy;
Uber;
Growth Hacking;
Two-sided Market;
Internet and the Web;
Marketing Strategy;
Digital Platforms;
Digital Marketing;
Business Startups;
Transportation Industry;
Transportation Industry
Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Acquiring the First Thousand Customers." Harvard Business School Case 516-094, May 2016. (Revised January 2018.)
- February 2001 (Revised October 2001)
- Case
JetBlue Airways: Starting from Scratch
JetBlue Airways shows how an entrepreneurial venture is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by Ann Rhoades is to grow this people-centered...
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Keywords:
Leadership;
Values and Beliefs;
Competitive Advantage;
Entrepreneurship;
Human Resources;
Business Startups;
Air Transportation Industry
Gittell, Jody H., and Charles A. O'Reilly III. "JetBlue Airways: Starting from Scratch." Harvard Business School Case 801-354, February 2001. (Revised October 2001.)
- 01 Dec 2023
- News
A More Accommodating Approach
Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture,...
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Keywords:
Jennifer Gillespie