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All HBS Web
(1,472)
- People (1)
- News (285)
- Research (1,011)
- Events (1)
- Multimedia (2)
- Faculty Publications (800)
- 08 May 2014
- News
The Sky's the Limit
possibility. "The industry needs more women in it. Women are very detail-oriented and, when it comes to flying, tend to have a delicate touch, but aren't over-controlling," she says. Noting that "there is a ton of scholarship money out...
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- Web
Special Collections and Archives Exhibits | Baker Library | Bloomberg Center | Harvard Business School
small, science-based research and manufacturing company. He argued that the industrial process should be “dedicated to the discernment of deep human needs.” His insights into those needs coupled with an eye for artistic expression guided...
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- 01 Mar 2024
- News
Game On
momentum, as well as the uncanny levels of enthusiasm for the game, it’s no surprise that billions of dollars are being poured into the industry in the shape of pro teams and tournaments, franchises, broadcasting rights, and celebrity...
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- December 1974 (Revised February 1985)
- Case
Southwest Airlines (A)
Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy...
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Lovelock, Christopher H. "Southwest Airlines (A)." Harvard Business School Case 575-060, December 1974. (Revised February 1985.)
- April 2018 (Revised July 2018)
- Case
Maersk: Betting on Blockchain
By: Rajiv Lal and Scott Johnson
In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process....
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Keywords:
Maersk;
IBM;
Blockchain;
Shipping;
Shipping Line;
Trade;
Bitcoin;
Digitization;
Container Shipping;
Joint Ventures;
Ship Transportation;
Transportation Networks;
Digital Platforms;
Information Technology;
Technology Adoption;
Applications and Software;
Shipping Industry;
Shipping Industry
Lal, Rajiv, and Scott Johnson. "Maersk: Betting on Blockchain." Harvard Business School Case 518-089, April 2018. (Revised July 2018.)
- Web
Faculty & Researchers - Managing the Future of Work
Transform Rural Africa, Harvard Business School case, 2021. With Frank V. Cespedes and Michael Norris. Holden Forests & Gardens: Leading in Turbulent Times, Harvard Business School case, 2020. With Ankita Panda. Hyperloop Transportation...
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- November 2016
- Supplement
Irregular Operations
This video shows a dispatcher responding to an irregular operations situation caused by weather at an East Coast airport.
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Keywords:
Service;
Service Excellence;
Service Quality;
Operating Systems;
Operational Complexity;
Operational Disruptions;
Operational Efficiency;
Operational Focus;
Air Transportation;
Service Operations;
Service Delivery;
Air Transportation Industry
Buell, Ryan W., Willy C. Shih, and Michael W. Toffel. "Irregular Operations." Harvard Business School Multimedia/Video Supplement 617-705, November 2016.
- Web
Effects of Climate Change - Business & Environment
transportation has the potential to dramatically improve health by reducing the major sources of air pollution [7]. Mass extinctions and ecosystem collapse Some 1 million species are now threatened with...
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- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
and services that supported sales managers, including trade journals and popular magazines about salesmen and sales management. The creation of methods of sales management also opened up new branches of academic inquiry, such as marketing, consumer behavior, and View Details
Keywords:
by Laura Linard
- Web
Past Issues - Alumni
Our three alumni experts explain how companies can recruit and retain the next generation. Money Does Grow on (Family) Trees How genealogy research grew from a hobbyist project into a multibillion-dollar industry That Was Then, This Is...
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- 1983
- Other Unpublished Work
Orbiting Space Observatory - HBS Analysis and Decision Case
By: J. Ronald Fox
- 01 Dec 2023
- News
A More Accommodating Approach
Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and...
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Keywords:
Jennifer Gillespie
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction.
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Keywords:
Air Transportation;
Globalization;
Advertising Campaigns;
Air Transportation Industry;
England
Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.)
- September 1995 (Revised March 1999)
- Teaching Note
Canadian Airlines: Reservations About Its Future (A) and (B) TN
- April 2010 (Revised July 2010)
- Teaching Note
JetBlue Airways: Managing Growth (TN)
Teaching Note for [609046].
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- 01 Mar 2009
- News
Your Taxi Is Waiting
particularly business travelers, will appreciate the efficiency of this scenario. But can “air taxis” really take off in the current economic climate? Will companies economize by placing an even greater value on executives’ time and book flights with companies like...
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- June 2021
- Case
Mobileye 2021: Robotaxi and/or Consumer AV?
By: David B. Yoffie, Danielle Golan and Nicole Tempest Keller
In March 2021, Amnon Shashua, co-founder and CEO of Israel-based Mobileye, was preparing to meet with Intel’s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently....
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Keywords:
Technology Companies;
Robotics;
Autonomous Vehicles;
Strategy;
Decision Making;
Transportation;
Technological Innovation;
Technology Industry;
Technology Industry;
Technology Industry;
Israel
Yoffie, David B., Danielle Golan, and Nicole Tempest Keller. "Mobileye 2021: Robotaxi and/or Consumer AV?" Harvard Business School Case 721-481, June 2021.
- Web
The Benefits of a Residential Campus - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- January 2016
- Case
Sentient Jet: The Uber of Private Jets
By: Anat Keinan and Sandrine Crener
Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of...
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Keywords:
Private Jets;
Private Aviation;
Luxury;
Luxury Service;
Uber;
Branding;
Growth Strategy;
Client Acquisition;
Innovative Business Model;
Disruptive Innovation;
Collaborative Consumption;
Disruption;
Disruptive Business Model;
Travel;
Reputation Management;
Sharing Economy;
Word Of Mouth;
Customer Engagement;
Aircraft;
Membership Programs;
Loyalty Program;
Brand Positioning;
Brand Building;
Brand Differentiation;
Customer Service;
Exceeding Consumer Expectations;
2-way Business Model;
Marketing Partnerships;
Netjet;
Air Transportation;
Entrepreneurship;
Growth and Development Strategy;
Air Transportation Industry
Keinan, Anat, and Sandrine Crener. "Sentient Jet: The Uber of Private Jets." Harvard Business School Case 516-066, January 2016.
- 07 Jul 2010
- First Look
First Look: July 7
Stephan Heblich, and William R. Kerr Abstract We identify the impact of local firm concentration on incumbent performance with a quasi natural experiment. When Germany was divided after World War II, many firms in the machine tool View Details
Keywords:
Martha Lagace