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- 03 Jun 2002
- What Do You Think?
Are We Entering an Era of European Management Leadership?
that has actually destroyed value. Some of Hutton's examples, such as the ascendancy of Airbus vs. Boeing, will rekindle the controversy about the importance of state subsidies to each. But his arguments raise a number of useful...
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by James Heskett
- 21 Aug 2017
- Blog Post
From Germany to HBS
classroom truly becomes a magical place. While discussing a wide range of topics, from the strategy of Airbus to supply chain ethics in the Bangladeshi garment industry, you draw from each other’s experiences in frequently heated but...
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- 01 Apr 2001
- News
Big Deals: Project Finance Helps Mitigate Risk in Large-Scale Investments
difficult to manage and prone to conflicts between actual and optimal investment behavior. An inherent lack of flexibility compounds these challenges, because most projects involve binary “go/no-go” decisions. Esty uses the forthcoming 550-passenger View Details
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
Greyser cites the early days of Airbus, which began as a consortium of independent European aviation firms, to build planes together using the Airbus brand as a hub—and to compete with Boeing, Lockheed, and the like. "Airbus was a hub...
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by Carmen Nobel
- 09 Sep 2009
- First Look
First Look: September 9
Course MaterialsAirbus A380—Turbulence Ahead Harvard Business School Case 609-041 Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to the...
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Martha Lagace
- 22 Nov 2006
- Research & Ideas
CEO Succession: The Case at Ford
for them to start making great products again? A: I would guess so. I'm not a car person, but yes. I think that's probably what appealed to them about Mulally because everybody was singing the praises of Airbus and then, five years later,...
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- 19 Jul 2011
- Research & Ideas
Rupert Murdoch and the Seeds of Moral Hazard
heavily on other, usually smaller, companies or external individuals to conduct many of their activities. What part of your iPad is made by Apple? Is the Verizon customer representative you're talking with really part of that company? How many parts of the View Details
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
sophisticated customers will not be good at working with mass-market retailing channels. The key then is to identify what processes a competitor has and what processes the company lacks. Processes are developed when companies solve the same problem over and over again....
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- 01 Mar 2011
- News
James McNerney Jr.
all the ingredients available. The situation works now because Airbus and Boeing push each other on innovation and pricing, which ultimately benefits consumers and businesses. We yell and scream at each other, of course, but that’s the...
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- 21 Jan 2009
- First Look
First Look: January 21, 2009
JetBlue moved from a single aircraft type (i.e., the Airbus 320, or A320) to a fleet with two types of aircraft by adding the smaller Embraer 190, or E190. Students are initially asked to consider the impact of this decision on JetBlue's...
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Martha Lagace
- 26 Nov 2007
- Research & Ideas
Best Practices of Global Innovators
this platform needs to be. We were surprised by how many firms pay inadequate attention to this area, causing major problems. Consider the Airbus 380, which had been delayed for 2 years, in part because 2 partners used different versions...
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by Sean Silverthorne
- 14 Jun 2004
- Research & Ideas
The Big Money for Big Projects
There is nothing small about the research practiced by Harvard Business School professor Benjamin Esty. He studies the financing of some of the largest projects in the world: the Eurotunnel, Hong Kong Disneyland, and the Airbus A380, to...
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