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Show Results For
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All HBS Web
(389)
- People (1)
- News (68)
- Research (283)
- Multimedia (3)
- Faculty Publications (193)
- 06 Jul 2015
- News
Lights! Camera... Market!
Elberse’s Strategic Marketing in Creative Industries class. Having worked with the class to market a previous film, Gaudet and Pullapilly approached Elberse again in 2012 to advise them on how to find a marketing and distribution partner...
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- 01 Sep 2009
- News
Read All About It!
collisions with other trains, loose rails, and fires in wooden cars occurred with some frequency in the first decades of the railroads. But the industry soon grew more organized and invested in extensive track and bridge construction....
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- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
If you’ve ever tried to call an airline or almost any service business of a certain size, you’re probably familiar with the problem: After navigating a seemingly endless set of options, you’re asked by an automated message to share information, but it fails to...
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- 29 Oct 2000
- Research & Ideas
The Entrepreneurial Venture: A Conversation
encouraged them to take risks. Bill Sahlman: Also, when we graduated from HBS, the economy was in recession, inflation and interest rates were high, productivity growth was low, and the stock market was in the tank. It is not at all surprising that the venture capital...
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by Susan Young
- 23 Dec 2008
- First Look
First Look: December 23, 2008
to sell insurance in the country. During the next five years China's non-life insurance industry grew from $8.3 billion in 2001 to $15.9 billion in 2005. Yet in 2007, domestic insurers continued to dominate market share and, Chubb had not...
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Martha Lagace
- 17 May 2016
- First Look
May 17, 2016
industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes. Publisher's link:
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Sean Silverthorne
- 07 Feb 2012
- First Look
First Look: February 7
new question for the research community: How should proposed enhancements to TFM be evaluated in a CDM environment? A sequential evaluation procedure, developed in this paper, addresses this question. The procedure includes airline...
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Sean Silverthorne
- 01 Dec 2006
- News
Forestalling Terror
case exciting to teach. By 1999, as described in Part C, Ryanair is the most profitable airline in the world. I like this case series because you get to see success and failure side by side in one industry...
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- 29 Aug 2018
- News
The Value of Valleys
entrepreneurs precisely because I know the risks. I think you should not do it precipitously. There's an aphorism in our industry that CEO is the new analyst, because a lot of young people want to be startup CEOs as opposed to taking...
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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love...
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- 21 Jul 2009
- First Look
First Look: July 21
for making CBA more effective, rather than eliminating CBA as a decision-making tool. Download the paper: http://www.hbs.edu/research/pdf/10-001.pdf Reputation and Competition: Evidence from the Credit Rating Industry (revised) Authors:Bo...
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Martha Lagace
- 12 Oct 2006
- First Look
First Look: October 12, 2006
differently than many companies' product development processes, but allows this company to produce very high profit margin products that retain their margins for a very long time in an industry in which products come and go very quickly....
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Sean Silverthorne
- 13 Jul 2016
- News
From Money to Ministry
He handled lending for the airline and aerospace industry during deregulation and many reorganizations. “I learned about relationship banking, as opposed to now, where it’s all about the deal, all quite...
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Margie Kelley
- 01 Dec 1998
- News
Year 2000 Computer Problem and You: Disaster for Some, Lessons for All
can't do it all, you can probably do enough to satisfy customers and stay in business. Do you foresee crises as dramatic as some of those described in the press? You mean airplanes falling from the sky? It's not likely with the airlines...
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- 13 Jan 2009
- First Look
First Look: January 13, 2009
expand internationally with a regional focus on East Asia or, alternatively, a focus on the U.S. and other Western markets. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708479 HNA Group: Moving China's Air...
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Martha Lagace
- 24 Feb 2009
- First Look
First Look: February 24, 2009
efficiency benefits, rebates, and treatment in case of loss or fraud. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=909006 Distribution at American Airlines (A) Harvard Business School Case 909-035...
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Martha Lagace
- 31 Mar 2009
- First Look
First Look: March 31, 2009
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309090 Lan Airlines in 2008: Connecting the World to Latin America Harvard Business School Case 709-410 Lan Airlines operates three distinct...
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Martha Lagace
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
industries like software. “Industry is not destiny.” Take the airline business, for example, which, over its history, has an accumulated net loss in the billions—a classic B-school example of a structurally...
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- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
forthcoming New York: Dey Street Books Rebel Talent: Why It Pays to Break the Rules at Work and Life By: Gino, F. Abstract—The world’s best chef. An airline captain who brought his flight to safety in a daring water landing. A magician...
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Sean Silverthorne
- 06 Dec 2021
- News
December 2021 Alumni and Faculty Books
firms find it so difficult to adapt in the face of change—to innovate? In the past 10 years, the importance of this question has increased as more industries and firms confront disruptive change. The pandemic has accelerated this crisis,...
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