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- All HBS Web (132)
- Faculty Publications (15)
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S....
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Martha Lagace
- 26 Feb 2008
- First Look
First Look: February 26, 2008
Direct Channels Authors:Jill Avery, Thomas J. Steenburgh, John A. Deighton, and Mary Caravella Abstract We assess the effects of opening physical retail stores on direct-to-consumer channel sales. Our data...
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Martha Lagace
- 14 Feb 2012
- First Look
First Look: February 14
and on the probability distribution over the sets of feasible alternatives that the society will face. Our methods generalize the well-known Kemeny Rule. In the Kemeny Rule, it is known a priori that the subset of feasible View Details
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Carmen Nobel
- 06 Apr 2010
- First Look
First Look: April 6
Publications Managed Globalization: Doctrine, Practice, and Promise Authors: Rawi Abdelal and Sophie Meunier Publication: Journal of European Public Policy 17, no. 3 (April 2010): 349-366 Abstract Two alternate visions for shaping and...
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Martha Lagace
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54819 Economic Integration and Democracy: An Empirical Investigation By: Magistretti, Giacomo, and Marco Tabellini Abstract—We study whether economic integration fosters the process of democratization and the View Details
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by Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
people are a smaller number of big decisions: buying a house, buying a car, dealing with a building contractor, investing for retirement, etc. These consumption decisions tend to be made on an irregular and infrequent basis or are new in structure because of a change...
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by Max H. Bazerman
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
generate cash very quickly. So Jobs' first great attribute was extreme focus. There is a window right now for a desktop alternative to Microsoft in many markets around the world.— David Yoffie Number two; he went back to creating sizzle...
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by Sean Silverthorne
- 05 Feb 2008
- First Look
First Look: February 5, 2008
Cohen and Breno Schmidt Abstract We explore a new channel for attracting inflows using a unique dataset of corporate 401(k) retirement plans and their mutual fund family trustees. Families secure substantial inflows by being named trustee...
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Martha Lagace
- 20 Mar 2012
- First Look
First Look: March 20
whether or not employees are selected via channels that are likely to sort on the alignment of their preferences with organizational objectives. I find that employees selected through such channels are more...
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Sean Silverthorne
- 23 Dec 2008
- First Look
First Look: December 23, 2008
etc.) to implement the new strategy. Purchase the case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109015 BMW's Project Switch (B): Importers vs. National Sales Companies Harvard Business School Supplement 509-024 BMW is faced...
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Martha Lagace
- 13 Sep 2011
- First Look
First Look: September 13
Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random...
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Sean Silverthorne
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
product alternatives that come from the technology, and of customer needs that come from pressures in the marketplace, to see where opportunity will emerge. What that means is that most MBA students should go to work in an area they think...
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- 15 May 2012
- First Look
First Look: May 15
demonstrate, a coordination perspective helps resolve some empirical puzzles, but it also represents a challenge to received wisdom grounded in the salience of cooperation. To stimulate future research, we discuss alternative...
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Carmen Nobel
- 15 Feb 2011
- First Look
First Look: Feb. 15
only what is traded, proves integral to constructing legitimacy, thus suggesting a practice-based view of moral markets. The professionals, including a group of "gatekeepers," construct a narrative distinction between their own commerce and an implicitly less...
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Sean Silverthorne
- 08 Mar 2016
- First Look
March 8, 2016
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=50668 forthcoming Journal of Marketing Research Design of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors...
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Sean Silverthorne
- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
activities to a certain extent is essential if new ventures wish to gain legitimacy. A new venture with legitimacy acquired in this manner is more likely to succeed because it then can channel its resources and energy towards its core...
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- 20 Dec 2022
- News
Singing to the Corn
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna. I'm a writer for the HBS Alumni Bulletin, and in July I flew from Boston to Omaha to spend a day with Taylor Keen (MPA 1996/ MBA 1997), a professor of entrepreneurship at...
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- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
general emergence of modern business enterprise in Asia, Latin America, and Africa. Many governmental policies after 1945 designed to facilitate catch-up ended up crippling such emergent business enterprises without putting effective View Details
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Sean Silverthorne
- 18 Mar 2008
- First Look
First Look: March 18, 2008
alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft...
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Martha Lagace
- 10 Dec 2013
- First Look
First Look: December 10
interaction between analysts and managers on conference calls. The evidence suggests that private interaction with management is an important communication channel for analysts for reasons other than firm-specific forecasting news. ...
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Sean Silverthorne