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      • Faculty Publications  (83)

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      • May 2022
      • Case

      AWS and Amazon SageMaker (A): The Commercialization of Machine Learning Services

      By: Karim R. Lakhani, Shane Greenstein and Kerry Herman
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      Lakhani, Karim R., Shane Greenstein, and Kerry Herman. "AWS and Amazon SageMaker (A): The Commercialization of Machine Learning Services." Harvard Business School Case 622-060, May 2022.
      • May 2022
      • Supplement

      AWS and Amazon SageMaker (B): The Commercialization of Machine Learning Services

      By: Karim R. Lakhani, Shane Greenstein and Kerry Herman
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      Lakhani, Karim R., Shane Greenstein, and Kerry Herman. "AWS and Amazon SageMaker (B): The Commercialization of Machine Learning Services." Harvard Business School Supplement 622-086, May 2022.
      • May 2022
      • Supplement

      AWS and Amazon SageMaker (C): The Commercialization of Machine Learning Services

      By: Karim R. Lakhani, Shane Greenstein and Kerry Herman
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      Lakhani, Karim R., Shane Greenstein, and Kerry Herman. "AWS and Amazon SageMaker (C): The Commercialization of Machine Learning Services." Harvard Business School Supplement 622-087, May 2022.
      • May 2022
      • Case

      The NFL’s $110-Billion Media Rights Deals

      By: Anita Elberse and Elizabeth Warner
      On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks...  View Details
      Keywords: Sports; Entertainment; Media; Marketing; Strategy; General Management; Negotiation; Partners and Partnerships; Competition; Media and Broadcasting Industry; Sports Industry
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      Elberse, Anita, and Elizabeth Warner. "The NFL’s $110-Billion Media Rights Deals." Harvard Business School Case 522-090, May 2022.
      • May 2022
      • Case

      The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

      By: David B. Yoffie and Daniel Fisher
      In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest...  View Details
      Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; Technology Industry; United States
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      Yoffie, David B., and Daniel Fisher. "The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022." Harvard Business School Case 722-462, May 2022.
      • February 2022
      • Case

      Sekisui House and the In-Home Early Detection Platform

      By: John D. Macomber and Akiko Kanno
      To address an aging population and sales declines, major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how...  View Details
      Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Real Estate Industry; Construction Industry; Health Industry; Japan
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      Macomber, John D., and Akiko Kanno. "Sekisui House and the In-Home Early Detection Platform." Harvard Business School Case 222-070, February 2022.
      • February 2022
      • Supplement

      SpartanNash Company: The Amazon Warrants (A)

      By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
      As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants almost 20...  View Details
      Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States
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      Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "SpartanNash Company: The Amazon Warrants (A)." Harvard Business School Spreadsheet Supplement 222-704, February 2022.
      • January 2022
      • Supplement

      Kornit Digital: The Amazon Warrants (C)

      By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
      As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants almost 20...  View Details
      Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States
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      Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "Kornit Digital: The Amazon Warrants (C)." Harvard Business School Supplement 222-045, January 2022.
      • January 2022
      • Case

      SpartanNash Company: The Amazon Warrants (A)

      By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
      As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants in almost 20...  View Details
      Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States
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      Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "SpartanNash Company: The Amazon Warrants (A)." Harvard Business School Case 222-022, January 2022.
      • January 2022
      • Supplement

      SpartanNash Company: The Amazon Warrants (B)

      By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
      A continuation of the events described in the (A) Case, “SpartanNash Company: The Amazon Warrants,” (HBS Case No. 222-022).  View Details
      Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States
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      Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "SpartanNash Company: The Amazon Warrants (B)." Harvard Business School Supplement 222-033, January 2022.
      • November 2021
      • Case

      Hitting Home: Amazon and Mary's Place

      By: Paul M. Healy, Debora L. Spar and Amy Klopfenstein
      In 2020, Amazon, the $386 billion online retail behemoth, built an eight-story shelter for women and families experiencing homelessness on its expanding headquarters in Seattle, Washington. The shelter, operated in partnership with a non-profit organization known as...  View Details
      Keywords: Business Ethics; Homelessness; Business And Society; Corporate Social Responsibility and Impact; Social Issues; Corporate Accountability; Urban Development; Society; Information Technology; Ethics; Technology Industry; Seattle; United States; North America
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      Healy, Paul M., Debora L. Spar, and Amy Klopfenstein. "Hitting Home: Amazon and Mary's Place." Harvard Business School Case 122-017, November 2021.
      • July 2021
      • Case

      Amazon HQ2

      By: James K. Sebenius and Ben Cook
      Amazon’s failed bid for a second headquarters location (“HQ2”) in Long Island City, New York offers many lessons for negotiators looking to avoid similar high-profile defeats in strategically important deals. The company’s project – which promised to bring billions of...  View Details
      Keywords: Buildings and Facilities; Negotiation; Public Opinion; Governing Rules, Regulations, and Reforms; Problems and Challenges
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      Sebenius, James K., and Ben Cook. "Amazon HQ2." Harvard Business School Case 922-009, July 2021.
      • July 2021 (Revised January 2022)
      • Teaching Note

      Amazon Shopper Panel: Paying Customers for Their Data

      By: Eva Ascarza and Ayelet Israeli
      Teaching Note for HBS Case No. 521-058.  View Details
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      Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Teaching Note 522-011, July 2021. (Revised January 2022.)
      • June 2021
      • Teaching Note

      Amazon: Cult or Culture?

      By: Boris Groysberg, Kerry Herman and Amy Klopfenstein
      Teaching Note for HBS Case No. 421-008. Amazon was one of the first entrants in e-commerce. Under the leadership of founder Jeff Bezos, Amazon had expanded beyond books to manufacturing and selling a wide range of products and services globally. Bezos had built a...  View Details
      Keywords: Leadership; Organizational Culture; Growth Management; Information Technology; Human Resources; Talent and Talent Management; Retail Industry; Technology Industry
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      Groysberg, Boris, Kerry Herman, and Amy Klopfenstein. "Amazon: Cult or Culture?" Harvard Business School Teaching Note 421-081, June 2021.
      • June 2021
      • Teaching Note

      Board Diversity at Amazon

      By: Aiyesha Dey
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      Dey, Aiyesha. "Board Diversity at Amazon." Harvard Business School Teaching Note 121-094, June 2021.
      • 2021
      • Book

      The Heart of Business—Leadership Principles for the Next Era of Capitalism

      By: Hubert Joly and Caroline Lambert
      A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
      "It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,...  View Details
      Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change
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      Joly, Hubert, and Caroline Lambert. The Heart of Business—Leadership Principles for the Next Era of Capitalism. Boston, MA: Harvard Business Review Press, 2021.
      • February 2021 (Revised June 2021)
      • Case

      Brainlab: Imaging a MedTech Future

      By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli
      Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing...  View Details
      Keywords: Surgery; Robotics; Health Care; Private Healthcare; Pricing; Technology Platform; Acquisition; Business Growth and Maturation; Growth and Development Strategy; Business Strategy; Corporate Strategy; Corporate Entrepreneurship; Health Care and Treatment; Health; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Applications and Software; Information Infrastructure; Information Technology; Health Industry; Europe; Germany; Munich
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      Herzlinger, Regina E., Gregory P. Licholai, and Federica Gabrieli. "Brainlab: Imaging a MedTech Future." Harvard Business School Case 321-087, February 2021. (Revised June 2021.)
      • January 2021 (Revised May 2021)
      • Case

      Amazon Shopper Panel: Paying Customers for Their Data

      By: Eva Ascarza and Ayelet Israeli
      This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own...  View Details
      Keywords: Data Analytics; Data Privacy; Data Management; "Marketing Analytics"; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Technology Industry; United States
      Citation
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      Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. (Revised May 2021.)
      • November 2020 (Revised March 2021)
      • Case

      Amazon: Cult or Culture?

      By: Boris Groysberg, Sarah L. Abbott and Tricia Gregg
      Amazon was one of the first entrants in e-commerce. Under the leadership of founder Jeff Bezos, Amazon had expanded beyond books to manufacturing and selling a wide range of products and services globally. Bezos had built a customer-centric culture that permeated all...  View Details
      Keywords: Culture; Technology Companies; Retail; Human Resource Practices; Growth; Founder; Leadership; Organizational Culture; Growth Management; Information Technology; Human Resources; Talent and Talent Management; Retail Industry; Technology Industry
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      Groysberg, Boris, Sarah L. Abbott, and Tricia Gregg. "Amazon: Cult or Culture?" Harvard Business School Case 421-008, November 2020. (Revised March 2021.)
      • November 2020 (Revised March 2021)
      • Case

      Dell Technologies: Bringing the Cloud to the Ground

      By: Navid Mojir and V. Kasturi Rangan
      The case tells the story of Dell Technologies and its efforts to revitalize its value proposition and escape a commodity trap by acquiring EMC for $67 billion—the largest tech acquisition in history. It also shows the deeply intertwined connections between a company’s...  View Details
      Keywords: Value Proposition; Go-to-market; Strategic Positioning; Mergers and Acquisitions; Business Strategy; Marketing Strategy; Information Technology Industry
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      Mojir, Navid, and V. Kasturi Rangan. "Dell Technologies: Bringing the Cloud to the Ground." Harvard Business School Case 521-036, November 2020. (Revised March 2021.)
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