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All HBS Web
(177)
- News (48)
- Research (101)
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- Faculty Publications (46)
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Leadership Execution and Action Planning (LEAP) - Course Catalog
class guests. Course Introduction 1. Cambridge Consulting Group: Bob Anderson (and Course Overview, part 1) Module 1: Transactions 2. Lenovo to Buy IBM PC: Integration Challenges (and Course Overview, part 2) 3. Merging American View Details
- 15 Mar 2016
- First Look
March 15, 2016
https://cb.hbsp.harvard.edu/cbmp/product/216029-PDF-ENG Harvard Business School Case 316-013 HNA Group: Global Excellence with Chinese Characteristics By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline...
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- 23 Jan 2008
- First Look
First Look: January 23, 2008
strong differences remained among consumer markets. Although American influence was strong, it was already evident that globalization had not resulted in the creation of a stereotyped American blonde and...
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Martha Lagace
- 07 Jul 2010
- First Look
First Look: July 7
changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to initiate service to New York's...
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Martha Lagace
- 01 Dec 2006
- News
Forestalling Terror
Michael Roberto and published this year, is “Managing National Intelligence (A): Before 9/11.” The case plumbs the background of what will likely be remembered as one of the most tragic organizational failings in American history: the...
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- 29 Aug 2018
- News
The Value of Valleys
are transferable. Please let me talk to him. So he arranged the interview and I went and I, of course, I didn't get it. I wanted it so terribly and I remember so well at the end of the interview, a couple days later, one of the woman who interviewed me was an African...
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- 07 Feb 2012
- First Look
First Look: February 7
new question for the research community: How should proposed enhancements to TFM be evaluated in a CDM environment? A sequential evaluation procedure, developed in this paper, addresses this question. The procedure includes airline...
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Sean Silverthorne
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers....
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- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
unbundling that allows customers to pick and choose the content they consume (be it articles, music tracks, or airline tickets), Teixeira identifies the fueling factor in this case as "decoupling"—separating out activities that customers...
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by Michael Blanding
- 18 Jun 2013
- First Look
First Look: June 18
http://hbr.org/search/913041-PDF-ENG Harvard Business School Case 913-034 Distribution at American Airlines (C) Presents 2011-2012 updates to American's distribution strategy including new challenges and...
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Anna Secino
- 10 Jan 2007
- HBS Case
The Challenge of Managing National Security
most tragic organizational failings in American history: the inability of the country's government and its relevant agencies to forestall the deadliest attack ever on U.S. soil. The case is dedicated to Waleed Iskandar (MBA '93), a...
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- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
19th century, took the idea a step further, rewarding customers with stamps that could be traded in for a variety of items. American Airlines introduced the next evolution of the customer loyalty program in...
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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an View Details
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
subjective well-being. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54526 May 2018 American Economic Association Papers and Proceedings Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change By:...
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Dina Gerdeman
- 31 Mar 2009
- First Look
First Look: March 31, 2009
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309090 Lan Airlines in 2008: Connecting the World to Latin America Harvard Business School Case 709-410 Lan Airlines operates three distinct...
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Martha Lagace
- 01 Jun 2008
- News
The Prophet of Start-Ups
the VC community to see itself as a real industry.” The venture capital industry began to take shape after World War II on the northeastern seaboard when in 1946 Doriot became president of the first public venture capital firm: Boston-based View Details
- 23 Dec 2008
- First Look
First Look: December 23, 2008
http://www.hbs.edu/research/pdf/09-005.pdf Cases & Course MaterialsAmerican Cancer Society: Access to Care Harvard Business School Case 109-015 CEO John Seffrin decides to radically change the strategy of the American Cancer...
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Martha Lagace
- 29 Oct 2000
- Research & Ideas
The Entrepreneurial Venture: A Conversation
dormant at the time. But with the growth of the microprocessor and of biotechnology in the late 1970s, as well as the deregulation of the airline and financial services industries, new opportunities for eager entrepreneurs were created....
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by Susan Young
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Harvard Business School Case 309-029 HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big...
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Martha Lagace
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54405 forthcoming Latin American Economic Review Some Elements of Peronist Beliefs and Tastes By: Di Tella, Rafael, and Juan Dubra Abstract—We study the beliefs and values...
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Sean Silverthorne