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Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School
Image: Intro From the Depression to World War II to the post-war era, U.S. Steel public relations campaigns responded to the public’s evolving perceptions of large corporations in regard to anti-trust issues, labor activism, wartime duty,...
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- 16 Oct 2007
- First Look
First Look: October 16, 2007
companies, anti-trust legislation, expropriations, and rising competition from international and local rivals. Focuses on developing a new global strategy for a company that placed a premium on a consensual management style and local...
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Sean Silverthorne
- 17 Jul 2000
- What Do You Think?
Where Is the Microsoft Board?
because of other demands on her time. Now comes the government's anti-trust suit against Microsoft, a suit that we are told was decided on both its merit as well as the behavior of Microsoft's management, its lack of contrition, and its...
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by James Heskett
- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
they had problems controlling in a purposeful fashion. There were at least four reasons. The first, which was especially important between the 1950s and the 1980s, was reluctance to become too closely involved in the affairs of U.S. affiliates through fears of View Details
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by Sarah Jane Johnston & Martha Lagace
- 20 Mar 2007
- First Look
First Look: March 20, 2007
institutions, in chronological order. The first story deals with a policy-making process at the Securities and Exchange Commission (SEC). The second deals with an administrative legal proceeding regarding anti-trust enforcement by the...
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Martha Lagace
- 22 Jul 2008
- First Look
First Look: July 22, 2008
Management faced several problems: criticism of multinational companies, anti-trust legislation, expropriations, and rising competition from international and local rivals. Focuses on developing a new global strategy for a company that...
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Martha Lagace
- 16 Mar 2010
- First Look
First Look: March 16
anti-trust immunity. Capitalism is not a natural system and it did not emerge or spread by an unguided process like biological evolution; it has only existed since the liberation of the markets for land, labor, and capital, i.e., the end...
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Martha Lagace
- 02 Mar 2010
- First Look
First Look: March 2
Messer family agitated for further control. Several factors were in play: the family had a buy-back option, the window of which was quickly closing; there were few possible strategic buyers, given the anti-trust issues facing a European...
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Martha Lagace
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
anti-trust laws. Thus, the collaboration with the JLCM sought to maintain a state of affairs almost ideal for the company, with a market share high enough to dissuade potential competitors but low enough to keep the government...
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