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- Faculty Publications (449)
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- All HBS Web (603)
- Faculty Publications (449)
- September 2000 (Revised May 2001)
- Case
Gucci Group N.V. (A)
By: David B. Yoffie and Mary Kwak
Examines the turnaround of Gucci and its transition from a single brand to a multi-brand company. A rewritten version of an earlier case.
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Keywords:
Growth and Development Strategy;
Management Practices and Processes;
Competitive Strategy;
Competitive Advantage;
Corporate Strategy;
Diversification;
Expansion;
Apparel and Accessories Industry
Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (A)." Harvard Business School Case 701-037, September 2000. (Revised May 2001.)
- Profile
Joy Chen
which I could learn from the best and potentially have more independent agency as a young person.” Exploring opportunities, seeking inspiration Joy’s business career took her from nonprofits to financial services (Fidelity Investments),...
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- January 2010 (Revised December 2012)
- Case
Knight the King: The Founding of Nike
By: Noam Wasserman and Kyle Anderson
It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project, Adidas had had more than 80% market share, but Knight's marketing approach had...
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Keywords:
Business Startups;
Entrepreneurship;
Initial Public Offering;
Leadership;
Growth and Development Strategy;
Marketing Strategy;
Competitive Advantage;
Apparel and Accessories Industry
Wasserman, Noam, and Kyle Anderson. "Knight the King: The Founding of Nike." Harvard Business School Case 810-077, January 2010. (Revised December 2012.)
Gerald Zaltman
*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of...
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- October 2003 (Revised January 2004)
- Case
Burberry
By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman
In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest...
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Keywords:
Brands and Branding;
Management Teams;
Luxury;
Product Launch;
Distribution;
Product Positioning;
Advertising;
Market Entry and Exit;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United Kingdom
Moon, Youngme E., Erika Kussmann, Emma Penick, Susan Wojewoda, and Kerry Herman. "Burberry." Harvard Business School Case 504-048, October 2003. (Revised January 2004.)
- November 2019
- Case
Celebrity Fashions Limited (A)
By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran
In May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was having a hard time...
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Keywords:
Turnarounds;
Operations;
Management;
Financial Condition;
Problems and Challenges;
Communication;
Organizational Change and Adaptation;
Transformation;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Narayanan, V.G., Tanvi Deshpande, and Shreya Ramachandran. "Celebrity Fashions Limited (A)." Harvard Business School Case 120-053, November 2019.
- February 2018
- Case
Montes Calcados: A Step Ahead
By: James L. Heskett and James T. Kindley
Montes Calçados (MC) is a well-known "fast-fashion" Brazilian manufacturer of casual, but fashionable, shoes for women aged 18–35 in major cities worldwide. To boost its declining revenues, MC must evaluate two growth options: whether to expand distribution online (at...
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Keywords:
Brands and Branding;
Distribution Channels;
Growth and Development Strategy;
Marketing Strategy;
Global Range;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Heskett, James L., and James T. Kindley. "Montes Calcados: A Step Ahead." Harvard Business School Brief Case 918-513, February 2018.
- October 1990
- Case
Beauregard Textile Co.
By: Francis Aguilar
The sales manager and controller have to decide on a price for a textile that lost significant market share as a result of a recent price increase. Information on manufacturing costs and on the pricing behavior of Beauregard and its only competitor are available for...
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Keywords:
Activity Based Costing and Management;
Cost Accounting;
Cost Management;
Price;
Competitive Advantage;
Competitive Strategy;
Inflation and Deflation;
Consumer Behavior;
Apparel and Accessories Industry
Aguilar, Francis. "Beauregard Textile Co." Harvard Business School Case 191-058, October 1990.
- June 2016 (Revised November 2021)
- Case
Longchamp
By: Jill Avery, Tonia Junker and Daniela Beyersdorfer
Longchamp’s Le Pliage is one of the fashion world’s most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How much...
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Keywords:
Brand Management;
Luxury Brand;
Brand Positioning;
Product Strategy;
Retailing;
Pricing Strategy;
Marketing;
Brands and Branding;
Marketing Strategy;
Luxury;
Family Business;
Price;
Strategy;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
France;
Europe
Avery, Jill, Tonia Junker, and Daniela Beyersdorfer. "Longchamp." Harvard Business School Case 316-086, June 2016. (Revised November 2021.)
- July–August 2014
- Article
Sustainability in the Boardroom: Lessons from Nike's Playbook
By: Lynn S. Paine
One surprising role of Nike's corporate responsibility committee is to provide support for innovation. More and more companies recognize the importance of corporate responsibility to their long-term success—and yet the matter gets short shrift in most boardrooms,...
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Keywords:
Corporate Governance;
Corporate Accountability;
Globalized Firms and Management;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Paine, Lynn S. "Sustainability in the Boardroom: Lessons from Nike's Playbook." Harvard Business Review 92, nos. 7/8 (July–August 2014): 87–94.
- Web
Reflections on My First Semester Teaching at HBS - MBA
around failure, like Quincy Apparel and Ofo, and wrestle with mission and values of companies like Careem and...
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- July–August 2016
- Article
Beyond the Holacracy Hype: The Overwrought Claims—and Actual Promise—of the Next Generation of Self-Managed Teams
By: Ethan Bernstein, John Bunch, Niko Canner and Michael Lee
Holacracy and other forms of self-organization have been getting a lot of press. Proponents hail them as "flat" environments that foster flexibility, engagement, productivity, and efficiency. Critics say they're naive, unrealistic experiments. We argue, using evidence...
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Keywords:
Self-Managed Organizations;
Self-Managed Teams;
Reliability;
Adaptability;
Holacracy;
Organization Design;
Organization Structure;
Organizational Charts;
Organizational Architecture;
Organizational Forms;
Organizational Design;
Organizational Structure;
Organizational Change and Adaptation;
Performance Effectiveness;
Performance Productivity;
Management Practices and Processes;
Management Systems;
Managerial Roles;
Human Resources;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
North America
Bernstein, Ethan, John Bunch, Niko Canner, and Michael Lee. "Beyond the Holacracy Hype: The Overwrought Claims—and Actual Promise—of the Next Generation of Self-Managed Teams." Harvard Business Review 94, nos. 7-8 (July–August 2016): 38–49.
- Web
Retail & Luxury Goods | Baker Library | Bloomberg Center | Harvard Business School
of companies, industries, and mutual funds. Go To Database Provides thorough U.S. industry overviews on Multi-line Retail; Specialty Retail; Textiles, Apparel & Luxury Goods;...
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- August 2019
- Case
Apex Ski Boots
By: Kate Barasz and John T. Gourville
Apex Ski Boots has introduced a new ski boot that, due to its radical design, is meeting resistance in the marketplace from many retailers, ski experts, and consumers. The company must decide how best to drive sales in the face of this resistance.
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Keywords:
Go-to-market Strategy;
Strategic Change;
Marketing Strategy;
Distribution Channels;
Sales;
Change Management;
Sports Industry;
Sports Industry
Barasz, Kate, and John T. Gourville. "Apex Ski Boots." Harvard Business School Case 520-013, August 2019.
- 17 Mar 2015
- First Look
First Look: March 17
Susie Mulder at NIC+ZOE Susie Mulder must decide how to lead NIC+ZOE-the women's apparel brand she had recently joined as CEO-from its start-up phase into a disciplined growth phase. With growing revenues, a successful product line, View Details
Keywords:
Sean Silverthorne
- January 2012 (Revised August 2020)
- Case
The Swatch Group
By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer
In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential...
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Keywords:
Marketing Strategy;
Brands and Branding;
Segmentation;
Product Positioning;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry
Deshpandé, Rohit, Karol Misztal, and Daniela Beyersdorfer. "The Swatch Group." Harvard Business School Case 512-052, January 2012. (Revised August 2020.)
- February 2020 (Revised August 2022)
- Case
Anomalie
By: Jeffrey F. Rayport and Thomas O. Jones
In early 2019, the founders of Anomalie, an online direct-to-consumer provider of bridal gowns, have just agreed to a $13.6 million Series A investment from a Silicon Valley VC. They are considering three major initiatives as they move forward. (1) To scale their very...
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Keywords:
Direct-to-consumer;
Entrepreneurship;
Internet and the Web;
Growth and Development Strategy;
Decision Choices and Conditions;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Rayport, Jeffrey F., and Thomas O. Jones. "Anomalie." Harvard Business School Case 820-100, February 2020. (Revised August 2022.)
- November 2022 (Revised June 2023)
- Case
UGG Steps into the Metaverse
By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley
In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,...
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Keywords:
Metaverse;
Digital Marketing;
Innovation and Invention;
Marketing Channels;
Marketing Strategy;
Social Marketing;
Internet and the Web;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States
Zhang, Shunyuan, Sharon Joseph, Sunil Gupta, and Julia Kelley. "UGG Steps into the Metaverse." Harvard Business School Case 523-013, November 2022. (Revised June 2023.)
- 02 Mar 2010
- First Look
First Look: March 2
challenges facing managers. The experience of Sweden-based industrial group Cardo, which built its executive management program from scratch, shows how organizations can unleash the leadership capabilities required to drive transformation...
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Keywords:
Martha Lagace
- 14 May 2013
- First Look
First Look: May 14
entertainment industry really works-and how to navigate today's high-stakes business world at large. Publisher's link: http://www.blockbusters-thebook.com/ 2006 Journal of Economic Perspectives The Investment Strategies of Sovereign...
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Keywords:
Sean Silverthorne