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All HBS Web
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- Faculty Publications (779)
- July 2001 (Revised December 2001)
- Case
American Express Interactive
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs...
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Keywords:
Corporate Entrepreneurship;
Partners and Partnerships;
Growth and Development Strategy;
Competitive Strategy;
Marketing Strategy;
Product Positioning;
Applications and Software;
Technological Innovation;
Global Strategy;
Expansion;
Information Technology;
Vertical Integration;
Financial Services Industry;
Travel Industry
Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)
- July 2001 (Revised October 2002)
- Case
Centra Software
By: John A. Deighton and Laetitia Pouliquen
Centra is a pioneer in software eLearning. It is debating how to modify its go-to-market strategy, adding telesales to improve sales force productivity. At the same time, its market is evolving, and management thinks it may be about to "cross the chasm" in Geoffrey...
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Keywords:
Applications and Software;
Learning;
Emerging Markets;
Growth Management;
Salesforce Management;
Conflict Management;
Information Technology Industry;
Education Industry
Deighton, John A., and Laetitia Pouliquen. "Centra Software." Harvard Business School Case 502-009, July 2001. (Revised October 2002.) (request a courtesy copy.)
- June 2001
- Exercise
Strategic Human Resource Management Applications Exercise
By: Michael Beer
Overview of a method for diagnosing and developing an organization's capability to achieve its goals and implement its strategy, with exercises for application. A rewritten version of an earlier exercise.
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Keywords:
Competency and Skills;
Goals and Objectives;
Management Practices and Processes;
Organizational Design;
Strategy
Beer, Michael. "Strategic Human Resource Management Applications Exercise." Harvard Business School Exercise 401-044, June 2001.
- April 2001 (Revised July 2001)
- Case
Verge Software (A)
By: Dorothy A. Leonard and Elizabeth Kind
Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's...
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Keywords:
Venture Capital;
Investment;
Corporate Entrepreneurship;
Business or Company Management;
Business Strategy;
Technological Innovation;
Applications and Software;
Management Teams;
Governing and Advisory Boards;
Business Startups;
Decision Choices and Conditions;
Product Development;
Information Technology Industry;
United States
Leonard, Dorothy A., and Elizabeth Kind. "Verge Software (A)." Harvard Business School Case 601-065, April 2001. (Revised July 2001.)
- March 2001 (Revised November 2005)
- Case
Cisco Systems Architecture: ERP and Web-enabled IT
By: Richard L. Nolan, Kelley Porter and Christina Akers
In a seven-year process, Cisco built its strategic I-Net. Beginning in 1994, Cisco completely replaced its back-office legacy systems. At that time, the company standardized Internet protocols. In addition, the company shifted strategic focus from IT back-office...
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Keywords:
Internet and the Web;
Information Technology;
Technological Innovation;
Internet and the Web;
Management Practices and Processes;
Technology Adoption;
Information Technology Industry
Nolan, Richard L., Kelley Porter, and Christina Akers. "Cisco Systems Architecture: ERP and Web-enabled IT." Harvard Business School Case 301-099, March 2001. (Revised November 2005.)
- January 2001
- Background Note
Application Service Providers
By: Thomas R. Eisenmann and Sanjay Pothen
Examines the Application Service Provider (ASP) business model. First, defines the ASP model and describes different ways to categorize ASPs. Next, summarizes the various ways that ASPs create value for their clients. Then, analyzes the economic model for ASPs,...
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Eisenmann, Thomas R., and Sanjay Pothen. "Application Service Providers." Harvard Business School Background Note 801-310, January 2001.
- winter 2001
- Article
Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique
By: Robin A. Coulter, Gerald Zaltman and Keith S. Coulter
Coulter, Robin A., Gerald Zaltman, and Keith S. Coulter. "Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique." Journal of Advertising (winter 2001).
- winter 2001
- Article
Product-Development Practices That Work: How Internet Companies Build Software
By: A. D. MacCormack
MacCormack, A. D. "Product-Development Practices That Work: How Internet Companies Build Software." MIT Sloan Management Review 42, no. 2 (winter 2001): 75–84.
- December 2000 (Revised March 2001)
- Case
DoubleTwist, Inc.
By: Joseph L. Bower and Christina L. Darwall
John Couch, CEO of DoubleTwist, has transformed a software products company into an Internet application service provider, racing to provide databases and tools for those working to explore the human genome. Crafting strategy and building organizational capability are...
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Keywords:
Growth Management;
Product Development;
Organizational Change and Adaptation;
Corporate Strategy;
Customization and Personalization;
Information Technology Industry
Bower, Joseph L., and Christina L. Darwall. "DoubleTwist, Inc." Harvard Business School Case 301-023, December 2000. (Revised March 2001.)
- November 2000 (Revised May 2002)
- Case
Oracle Corporation
By: Frances X. Frei and Hanna Rodriguez-Farrar
Oracle Corp., the world's second-largest independent software company (behind Microsoft) was the world's dominant supplier of database software. Oracle also sold application software, such as the popular enterprise resource planning and customer relationship management...
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Keywords:
Organizational Change and Adaptation;
Internet and the Web;
Service Operations;
Service Delivery;
Applications and Software;
Management Teams;
Innovation and Invention;
Web Services Industry;
Information Technology Industry
Frei, Frances X., and Hanna Rodriguez-Farrar. "Oracle Corporation." Harvard Business School Case 601-043, November 2000. (Revised May 2002.)
- November 2000 (Revised November 2005)
- Case
Tellme Networks, Inc.
By: Thomas R. Eisenmann and Nicole Tempest
Tellme, an early-stage, venture-backed company based in Silicon Valley, leverages speech-recognition technologies to provide: 1) a "voice portal" with news and other information accessible through any telephone, and 2) turnkey application development and hosting...
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Keywords:
Entrepreneurship;
Digital Platforms;
Business Conglomerates;
Business Startups;
Internet and the Web;
Venture Capital;
Technology Adoption;
Internet and the Web;
Brands and Branding;
Information Technology;
Telecommunications Industry;
Technology Industry
Eisenmann, Thomas R., and Nicole Tempest. "Tellme Networks, Inc." Harvard Business School Case 801-319, November 2000. (Revised November 2005.)
- August 2000 (Revised July 2001)
- Case
Laura Martin: Real Options and the Cable Industry
By: Mihir A. Desai and Peter Tufano
CSFB equity research analyst Laura Martin publishes a report on valuing Cox Communications that introduces an innovative approach to valuation. She contends that EBITDA multiple analysis, typical for the cable industry, is flawed because it overlooks the value of the...
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Desai, Mihir A., and Peter Tufano. "Laura Martin: Real Options and the Cable Industry." Harvard Business School Case 201-004, August 2000. (Revised July 2001.)
- July 2000 (Revised November 2001)
- Case
Catalyst Medical Solutions
By: Amy C. Edmondson, Richard M.J. Bohmer and Naomi Atkins
Faced with a drop in the NASDAQ, four eHealth entrepreneurs must decide between two distribution strategies for their new company's technology. The team, comprised of three full-time resident physicians and an MBA, has developed software to enable electronic...
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Keywords:
Product Development;
Health Care and Treatment;
Distribution;
Strategy;
Venture Capital;
Applications and Software;
Partners and Partnerships;
Borrowing and Debt;
Information Technology Industry;
Service Industry
Edmondson, Amy C., Richard M.J. Bohmer, and Naomi Atkins. "Catalyst Medical Solutions." Harvard Business School Case 601-014, July 2000. (Revised November 2001.)
- June 2000 (Revised June 2000)
- Case
Microsoft Office 2000
By: Alan D. MacCormack and Kerry Herman
Describes the history of Microsoft's Office product suite. Discusses evolution of the Office 2000 project. Set at the end of the project when Steven Sinofsky, Office vice president, must decide upon the direction for the next version of Office, as well as make changes...
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Keywords:
Applications and Software;
Product Development;
Risk and Uncertainty;
Change;
Innovation and Management;
Information Technology Industry
MacCormack, Alan D., and Kerry Herman. "Microsoft Office 2000." Harvard Business School Case 600-097, June 2000. (Revised June 2000.)
- March 2000 (Revised June 2000)
- Case
Microsoft Office 2000: Multimedia
By: Alan D. MacCormack and Kerry Herman
Describes the history of Microsoft's Office product suite. Discusses evolution of the Office 2000 project. Set at the end of the project when Steven Sinofsky, Office vice president, must decide upon the direction for the next version of Office, as well as make changes...
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Keywords:
Applications and Software;
Product Development;
Innovation and Invention;
Change;
Information Technology Industry;
Washington (state, US)
MacCormack, Alan D., and Kerry Herman. "Microsoft Office 2000: Multimedia." Harvard Business School Multimedia/Video Case 600-023, March 2000. (Revised June 2000.)
- February 2000 (Revised August 2000)
- Case
Microsoft Latin America
By: Robert S. Kaplan, Alberto Ballve and Antonio Davila
Mauricio Santillan, regional vice president for the Latin American division of Microsoft, has introduced a new performance measurement system to help his country managers formulate and control strategy. Microsoft Latin America's priorities are rolling out of an...
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Keywords:
Balanced Scorecard;
Applications and Software;
Emerging Markets;
Crime and Corruption;
Motivation and Incentives;
Management Skills;
Global Strategy;
Strategy;
Information Technology Industry;
Latin America
Kaplan, Robert S., Alberto Ballve, and Antonio Davila. "Microsoft Latin America." Harvard Business School Case 100-040, February 2000. (Revised August 2000.)
- January 2000
- Case
Measurement and Management at CitySoft
By: V.G. Narayanan and Sanjay Pothen
CitySoft is a very small software developer that is grappling with issues of cost measurement and management.
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Keywords:
Cost Accounting;
Cost Management;
Applications and Software;
Problems and Challenges;
Information Technology Industry
Narayanan, V.G., and Sanjay Pothen. "Measurement and Management at CitySoft." Harvard Business School Case 100-056, January 2000.
- 2000
- Book
Competitive Environmental Strategy: A Guide to the Changing Business Landscape
Environmental concerns can greatly affect business success, regardless of whether a business person or corporation shares those concerns. Today's corporate managers must understand the power of environmental issues, and shift their mindset from one focused on...
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Keywords:
Competitive Strategy;
Environmental Management;
Social Issues;
Organizational Change and Adaptation
Hoffman, Andrew J. Competitive Environmental Strategy: A Guide to the Changing Business Landscape. Island Press, 2000.
- Article
Identifying the Demand for Features: An Application to Mainframe Computers
By: Ken Brown and Shane Greenstein
Brown, Ken, and Shane Greenstein. "Identifying the Demand for Features: An Application to Mainframe Computers." Economics of Innovation and New Technology 9, no. 4 (2000): 353–383.