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Show Results For
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All HBS Web
(255)
- News (62)
- Research (131)
- Multimedia (4)
- Faculty Publications (103)
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
Capital Tech Opportunities who invests in B2B software companies in the late-stage growth phase. Hopkins cites an example that was brought to life in a case discussion attended by the protagonist, a founder of a company who had placed his...
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Jennifer Gillespie
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
headlines from market-driven data and options. When much of the world economy is shut for weeks and possibly months, cascading bankruptcies and higher debt loads probably mean a tightening of purchasing decisions and capital expenditures in many consumer and View Details
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by Frank V. Cespedes
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
electronic commerce than in the B2B segment, since industry standards for characterizing color and fabric are more familiar forms of communication for business partners than for individual consumers. Compounding the difficulty in...
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- 16 May 2005
- Research & Ideas
Confronting the Reality of Web Services
communication exchanges, are not going to happen unless managers better integrate common standards. McAfee studied IBM's B2B midrange ordering system and interviewed key players to find out what worked and what didn't. Using his case...
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by Sara Grant
- 06 Jul 2015
- Research & Ideas
Money and Quotas Motivate the Sales Force Best
percentage in B2B firms. The problem for researchers in this area, according to Chung, is that companies are reluctant to tinker with their compensation plan, so it's difficult to come up with subjects to study. So previous research was...
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- 01 Oct 2002
- News
Books
boardrooms, academia, and the business press to examine their roles in sustaining or promoting worrisome flaws in the process corporations use to fill their top office. — Laura Singleton (MBA '88) HBS Press Books in Brief As the recent failures of prominent View Details
- 02 Feb 2016
- First Look
February 2, 2016
revenues equal to that of the B2B side. As Aspiring Minds worked to establish a presence in China, cofounders Himanshu and Varun Aggarwal considered whether a B2B or B2C approach would best help the company...
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Sean Silverthorne
- Web
Flatiron School: Reflections from Summer 2020 - Recruiting
project was the capstone project, and I worked with Birchbox (an HBS founded company!) on analyzing their customer churn. Jay Kim (MBA 2020): I was paired with a beverage start-up based in Miami and helped the company make the pivot from View Details
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
negative-return activities requires good links with changing market realities. On average, companies spend 10 percent of revenues on selling activities—often much more in many B2B markets, he says. But if executives don’t understand the...
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by Michael Blanding
- 20 Oct 2016
- News
Smart Moves
provider of a whole range of services—parking, fuel-price data, intermodal routing—centered on the connected car. Although the majority of our data comes directly from consumers—think of it as crowd sourcing of traffic information—we’re not a consumer brand. We’re a...
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- 16 Nov 2020
- Blog Post
Flatiron School: Reflections from Summer 2020
paired with a beverage start-up based in Miami and helped the company make the pivot from B2B sales to DTC sales in the face of COVID disruptions by analyzing its marketing and the sales data. NOTE: Full list of client partners included...
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All Industries
- 22 Feb 2022
- News
Case Study: Welcome Aboard
vertical from health care to fintech, edtech, marketing, security, and automotive, and Lerner sees plenty of room to grow. “It’s really the entire B2B market,” he observes. The Question: Lerner and Holder were already working from Boston...
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Jen McFarland Flint
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
especially in B2B companies. Q: What do you mean by "performance pricing," and how does it benefit a company? Ben Shapiro: Collectively, we have worked with hundreds of companies on integrating pricing, strategy, and...
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- 11 May 2011
- Research & Ideas
Building a Better Board
company insiders, those most likely to understand a company's technology and customers are its competitors and—in the case of B2B enterprises—its customers. But senior executives from such companies are generally discouraged from serving...
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by Carmen Nobel
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
contemplating expanding or migrating their model from B2C to B2B in order to achieve scale and profitability faster. The case is an opportunity to discuss the theoretical underpinning of creating impact in public markets, to explore how...
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Sean Silverthorne
- 21 Feb 2017
- First Look
First Look at New Research: February 21
B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B partnerships as well as the...
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Carmen Nobel
- 30 Aug 2016
- First Look
August 30, 2016
viable business out of their groundbreaking technology. The case raises issues in entrepreneurship and B2B marketing such as analyzing economic value to the customer, designing optimal price metrics, aligning pricing with marketing...
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Carmen Nobel
- 12 Apr 2004
- Research & Ideas
Operations and the Competitive Edge
telecommunications technologies, particularly the Internet, which enabled entirely new ways to communicate with customers and suppliers, as well as internally. This was the era when everybody was developing new initiatives in B2C (business-to-consumer) communications...
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by Martha Lagace
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
could develop new capabilities to sustain its growth miracle and entry into new technologies, expansion into B2B businesses, and internationalization. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717500-PDF-ENG Harvard...
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Sean Silverthorne