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- 19 Jul 2018
- News
Research Says This Type of Video Closes More B2B Sales
- 06 Aug 2015
- News
What Salespeople Need to Know About the New B2B Landscape
- 19 Aug 2019
- News
Why “Tell Them Something They Don’t Know” Is Bad Advice in B2B Sales
- 01 Jun 2018
- News
Disrupting India’s Dental Market
opening a hospital. “I didn’t want to get into real estate,” he says. “I wanted to get into a service business.” Perhaps even more appealingly, dentistry did not depend on referrals from other doctors, which turned Indian medicine into “a View Details
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Sasha Issenberg
- 16 Jun 2020
- News
Your Customers Have Changed. Here's How to Engage Them Again.
- 09 Jul 2019
- News
Setting Better Sales Goals with Analytics
- 02 Feb 2016
- News
Hiring Star Salespeople Isn’t the Best Way to Grow
- 25 Aug 2014
- News
You Can’t Do Strategy Without Input from Sales
- 01 Mar 2023
- News
Step Change
At Consoleya, a coworking space in Cairo’s former French Consulate, multiple levels of meeting rooms and workspaces operate at capacity, from a ground-floor café to a rooftop deck. The scene—coders bent over laptops, concepts scrawled on whiteboards, clusters of people...
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- 15 Aug 2017
- News
The Category Kingmaker
digital transaction management. Each was a category disruptor in its industry, became the market leader, generated significant shareholder value, and provided a series of stepping stones for this energetic entrepreneur. “The principles,...
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- 06 Dec 2021
- News
Elevator Pitch: Power Sourced
grand-prize winner in the 2021 Harvard President’s Innovation Challenge, Chaku launched its first product, Nikki’s Plantain Crisps, in South Africa in 2020. For its US market approach, the company is initially employing a higher-margin,...
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- 25 Aug 2022
- News
Case Study: Sound Check
Venture Incubation Program. Fast forward several months and much web development later, and now LS offers a B2B SaaS product that can transform any website from a static display of content into an interactive experience, fully...
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- 17 Jul 2020
- News
Support System
of their harvest or the ability to move their product beyond Africa to be marketed and sold. The result? They take what they could get from the traders who showed up in the village with trucks from time to time. It is a problem Akuete and...
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Maureen Harmon
- 01 Oct 2000
- News
Linda B. Kanner: All in the Family
pleased with her dual role as a parent and a key player in getting this particular dot-com off to a running start. "I can't imagine a better place to understand the dynamics of the Internet," she says. "We've built a fairly complex site that's a combination of consumer...
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Julia Hanna
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
Capital Tech Opportunities who invests in B2B software companies in the late-stage growth phase. Hopkins cites an example that was brought to life in a case discussion attended by the protagonist, a founder of a company who had placed his...
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Jennifer Gillespie
- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer engagements, from transactions to long-term relationships; developing...
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Das Narayandas
- 01 Oct 2002
- News
Books
boardrooms, academia, and the business press to examine their roles in sustaining or promoting worrisome flaws in the process corporations use to fill their top office. — Laura Singleton (MBA '88) HBS Press Books in Brief As the recent failures of prominent View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
a large hotel chain reached out to express interest, Hoskins began to see the promise of B2B sales in the hospitality market. “They got the value right away,” says Hoskins. “It’s automatic: Your customers are healthier and getting better...
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Dan Morrell
- 01 Mar 2019
- News
Alumni and Faculty Books for March 2019
Earth. This book is an invitation to live in another story, the story of sustainable abundance. Cleantech Sell: The Essential Guide to Selling Resource Efficient Products in the B2B Market by Tony McDonald...
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- 10 Mar 2021
- News
Vision: A Unicorn Evolves
market fit.” In the beginning, Outreach didn’t have a pricing model: “We just kept upping the price, and people kept paying.” Yet the software, while powerful, was unstable. The team had built it quickly and on a budget, because...
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