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Show Results For
-
All HBS Web
(7,320)
- People (21)
- News (1,523)
- Research (4,401)
- Events (50)
- Multimedia (53)
- Faculty Publications (2,705)
- Article
Putting the 'Relationship' Back into CRM
By: Susan Fournier and Jill Avery
Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and...
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Keywords:
Marketing;
CRM;
Customer Relationship Management;
Brand Building;
Brand Management;
Customer Lifetime Value;
Customer Focus and Relationships;
Customer Satisfaction;
Marketing Strategy;
Brands and Branding;
Consumer Products Industry
Fournier, Susan, and Jill Avery. "Putting the 'Relationship' Back into CRM." MIT Sloan Management Review 52, no. 3 (Spring 2011): 63–72.
- Article
Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry
By: Ramana Nanda and Tarun Khanna
This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local entrepreneurs in India's software industry. We find that local entrepreneurs who have...
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Keywords:
Diasporas;
Entrepreneurship;
Applications and Software;
Information Technology Industry;
India
Nanda, Ramana, and Tarun Khanna. "Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry." Journal of Economics & Management Strategy 19, no. 4 (Winter 2010): 991–1012.
- 24 Mar 2023
- HBS Seminar
Geoffrey Jones, Harvard Business School
- May 2002 (Revised August 2006)
- Case
Yangcheng: AES in China
AES, an American electric power company with 141 plants worldwide, is just completing construction of a 2,100-MW plant in China--the largest ever. The project, a joint venture with five local companies, has several environmental, ownership, and operational issues as...
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Keywords:
Energy Generation;
Joint Ventures;
Foreign Direct Investment;
Environmental Sustainability;
Problems and Challenges;
Energy Industry;
China
Vietor, Richard H.K. "Yangcheng: AES in China." Harvard Business School Case 702-006, May 2002. (Revised August 2006.)
- April 2008 (Revised May 2010)
- Case
Visions of Web 3.0
By: Thomas R. Eisenmann and David Andrew Vivero
Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website...
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Keywords:
Business Startups;
Entrepreneurship;
Strategy;
Technology Adoption;
Digital Platforms;
Internet and the Web
Eisenmann, Thomas R., and David Andrew Vivero. "Visions of Web 3.0." Harvard Business School Case 808-147, April 2008. (Revised May 2010.)
- May 15, 2012
- Article
Ensuring Quality Cancer Care: A Follow-Up Review of the Institute of Medicine’s 10 Recommendations for Improving the Quality of Cancer Care in America
By: Tracy E. Spinks, Heidi W. Albright, Thomas W. Feeley, Ron Walters, Thomas W. Burke, Thomas Aloia, Eduardo Bruera, Aman Buzdar, Lewis Foxhall, David Hui, Barbara Summers, Alma Rodriguez, Raymond DuBois and Kenneth I. Shine
Responding to growing concerns regarding the safety, quality, and efficacy of cancer care in the United States, the Institute of Medicine (IOM) of the National Academy of Sciences commissioned a comprehensive review of cancer care delivery in the US health care system...
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Keywords:
Cancer;
Quality;
Cancer Care In The U.S.;
Quality Improvement;
Health Care and Treatment;
Health Industry;
North and Central America
Spinks, Tracy E., Heidi W. Albright, Thomas W. Feeley, Ron Walters, Thomas W. Burke, Thomas Aloia, Eduardo Bruera, Aman Buzdar, Lewis Foxhall, David Hui, Barbara Summers, Alma Rodriguez, Raymond DuBois, and Kenneth I. Shine. "Ensuring Quality Cancer Care: A Follow-Up Review of the Institute of Medicine’s 10 Recommendations for Improving the Quality of Cancer Care in America." Cancer 118, no. 10 (May 15, 2012): 2571–2582.
- June 2020 (Revised October 2020)
- Case
What Went Wrong with Boeing's 737 Max?
By: William W. George and Amram Migdal
This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines...
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Keywords:
Communication;
Communication Intention and Meaning;
Communication Strategy;
Forms of Communication;
Announcements;
Decision Making;
Decision Choices and Conditions;
Judgments;
Ethics;
Moral Sensibility;
Values and Beliefs;
Globalization;
Global Strategy;
Governance;
Corporate Accountability;
Governance Controls;
Human Resources;
Resignation and Termination;
Leadership;
Leadership Style;
Management;
Business or Company Management;
Crisis Management;
Management Practices and Processes;
Management Skills;
Management Style;
Management Systems;
Risk Management;
Time Management;
Markets;
Demand and Consumers;
Digital Platforms;
Supply and Industry;
Duopoly and Oligopoly;
Industry Structures;
Operations;
Product Development;
Organizations;
Organizational Change and Adaptation;
Organizational Culture;
Outcome or Result;
Failure;
Success;
Planning;
Strategic Planning;
Problems and Challenges;
Relationships;
Business and Community Relations;
Business and Government Relations;
Business and Stakeholder Relations;
Risk and Uncertainty;
Safety;
Strategy;
Transportation;
Air Transportation;
Aerospace Industry;
Air Transportation Industry;
Africa;
Ethiopia;
Asia;
Indonesia;
North and Central America;
United States;
Seattle;
Chicago
George, William W., and Amram Migdal. "What Went Wrong with Boeing's 737 Max?" Harvard Business School Case 320-104, June 2020. (Revised October 2020.)
- 17 Mar 2020
- Cold Call Podcast
Is There a Winner in Huawei’s Digital Cold War with the US?
- February 2015
- Case
Transforming Verizon 2015: Going Above the Network
By: Rosabeth Moss Kanter and Daniel Fox
In 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future. Meanwhile, a rising leader within the organization, Marni Walden, leads change with a new, company-wide product...
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Keywords:
Verizon;
Lowell McAdam;
Marni Walden;
Verizon Wireless;
Telecommunications;
Wireless Communications;
Organizational Change And Transformation;
Organizational Culture;
Corporate Strategy;
Corporate Structure;
Reorganization;
Positioning;
Transformation;
Leadership;
Managing Change;
Organizational Change and Adaptation;
Communication Technology;
Innovation Leadership;
Wireless Technology;
Telecommunications Industry;
United States
Kanter, Rosabeth Moss, and Daniel Fox. "Transforming Verizon 2015: Going Above the Network." Harvard Business School Case 315-068, February 2015.
- 22 Sep 2021
- News
Racial Equity Staff Efforts Across Campus
Laura Katsnelson
Laura Katsnelson is a doctoral candidate in the Strategy unit at Harvard Business School with interests in how companies impact social and employment outcomes. Her job market paper is about the value of flexibility to DoorDash drivers and the factors that shape...
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- 06 Sep 2005
- What Do You Think?
What are the Lessons of New Orleans?
practical ends in mind." Dennis Crane added that "true leadership does make a difference." Related to this was Yuko Nakanishi's observation that "any ambiguity in terms of View Details
Keywords:
by James Heskett
- March 2021
- Teaching Plan
The Black New Venture Competition
Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business, some stemming from deep systemic discrimination. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to...
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Keywords:
Analytics;
Startup;
Start-up;
Startup Financing;
Financing;
Startups;
Start-ups;
Business And Community;
Business And Society;
Business Growth;
Discrimination;
Women;
Women-owned Businesses;
African Americans;
African-american Entrepreneurs;
African-american Investors;
African-American Protagonist;
African-American Women;
Early Stage Funding;
Early Stage;
Innovation & Entrepreneurship;
Innovation Competitions;
Entrepreneurial Financing;
Business Plan;
Business Startups;
Diversity;
Gender;
Race;
Entrepreneurship;
Venture Capital;
Small Business;
Leadership;
Information Technology;
Competition
- December 1999 (Revised October 2003)
- Case
BRL Hardy: Globalizing an Australian Wine Company
Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a...
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Keywords:
Global Strategy;
Joint Ventures;
Product Launch;
Brands and Branding;
Competitive Strategy;
Business Subsidiaries;
Negotiation Style;
Food and Beverage Industry
Bartlett, Christopher A. "BRL Hardy: Globalizing an Australian Wine Company." Harvard Business School Case 300-018, December 1999. (Revised October 2003.)
- July 1999 (Revised January 2003)
- Case
Harley-Davidson Motor Company: Enterprise Software Selection
Describes Harley-Davidson's decision process for defining and selecting an enterprise-wide procurement software package and the institutional changes introduced as part of this process. Tells the story of Harley-Davidson's approach in developing integrated business...
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Keywords:
Organizational Change and Adaptation;
Information Technology;
Groups and Teams;
Software;
Motorcycle Industry
Austin, Robert D., Deborah Soule, and Mark J. Cotteleer. "Harley-Davidson Motor Company: Enterprise Software Selection." Harvard Business School Case 600-006, July 1999. (Revised January 2003.)
- Response
Kiva as a Test of Our 'Societal Creativity'
Response to "Kiva and the Birth of Person-to-Person Microfinance" by Matt Flannery (Innovations case discussion)
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Austin, Robert D. "Kiva as a Test of Our 'Societal Creativity'." Innovations: Technology, Governance, Globalization 2, nos. 1/2 (Winter–Spring 2007): 57–62.
- January 2010 (Revised March 2011)
- Case
Ben Bernanke: Person of the Year?
By: Lakshmi Iyer and Matthew C. Weinzierl
In response to the economic and financial crisis of 2008–2009, the Federal Reserve greatly expanded the scale and scope of its activities. Though lauded by many experts for its actions, the Fed and its chairman, Ben Bernanke, faced harsh criticism from some public...
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Keywords:
Financial Crisis;
Central Banking;
Governance Controls;
Policy;
Crisis Management;
Power and Influence;
Public Administration Industry;
United States
Iyer, Lakshmi, and Matthew C. Weinzierl. "Ben Bernanke: Person of the Year?" Harvard Business School Case 710-051, January 2010. (Revised March 2011.)
- September 2006 (Revised July 2012)
- Case
PSI India—Will Balbir Pasha Help Fight AIDS? (A)
By: Elie Ofek and Peter Wickersham
In 2002, Population Services International (PSI) was committed to curbing the growing HIV/AIDS epidemic in India. Sanjay Chaganti, program director of HIV/AIDS at PSI India, has to decide on the best communication strategy to achieve this goal. Up to this date most...
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Keywords:
Advertising Campaigns;
Communication Strategy;
Health Disorders;
Marketing Communications;
Social Marketing;
Social Enterprise;
India
Ofek, Elie, and Peter Wickersham. "PSI India—Will Balbir Pasha Help Fight AIDS? (A)." Harvard Business School Case 507-032, September 2006. (Revised July 2012.)
- March 2002
- Case
AOL, Cisco, Yahoo!: Building the Internet Commons
By: James E. Austin
Since the spring of 2001, AOL, Cisco, and Yahoo! had collaborated on ways to improve the effectiveness of using the Internet to benefit society. Each company considered itself strongly committed to philanthropy, making significant charitable donations, and fostering a...
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Keywords:
Internet and the Web;
Philanthropy and Charitable Giving;
Business and Community Relations;
Information Technology Industry;
Web Services Industry
Austin, James E. "AOL, Cisco, Yahoo!: Building the Internet Commons." Harvard Business School Case 302-088, March 2002.