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All HBS Web
(3,160)
- News (977)
- Research (1,889)
- Events (15)
- Multimedia (21)
- Faculty Publications (864)
Show Results For
-
All HBS Web
(3,160)
- News (977)
- Research (1,889)
- Events (15)
- Multimedia (21)
- Faculty Publications (864)
- August 1984 (Revised October 1994)
- Case
Suave
By: Mark S. Albion
Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is...
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- Article
The Mixed Effects of Online Diversity Training
By: Edward H. Chang, Katherine L. Milkman, Dena M. Gromet, Robert W. Rebele, Cade Massey, Angela L. Duckworth and Adam M. Grant
We present results from a large (n = 3,016) field experiment at a global organization testing whether a brief science-based online diversity training can change attitudes and behaviors toward
women in the workplace. Our preregistered field experiment included an...
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Chang, Edward H., Katherine L. Milkman, Dena M. Gromet, Robert W. Rebele, Cade Massey, Angela L. Duckworth, and Adam M. Grant. "The Mixed Effects of Online Diversity Training." Proceedings of the National Academy of Sciences 116, no. 16 (April 16, 2019): 7778–7783.
- 13 Apr 2012
- HBS Seminar
Drazen Prelec, Professor of Management Science and Economics at MIT Sloan School of Management
- 2023
- Working Paper
Personalized Game Design for Improved User Retention and Monetization in Freemium Games
By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing
digital games is setting the level of difficulty, which essentially regulates the user’s ability to
progress within the game. This aspect is particularly significant in...
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Keywords:
Freemium;
Retention/churn;
Field Experiment;
Field Experiments;
Gaming;
Gaming Industry;
Mobile App;
Mobile App Industry;
Monetization;
Monetization Strategy;
Games, Gaming, and Gambling;
Mobile and Wireless Technology;
Customers;
Retention;
Product Design;
Strategy
Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
- Research Summary
Overview
Annie is interested in the effects of digitization and increased material abundance on consumption behaviors and the signals consumption decisions send to others. Annie studies topics including minimalism, digital payments in social relationships, scarcity, and...
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- Research Summary
Overview
Professor Ashraf's research applies insights from psychology, sociology, and economics to understand and affect behavior in development. Her current research interests fall into three broad categories: technology adoption, motivation and incentive design, and...
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Hanne Collins
Hanne is a PhD student in Organizational Behavior at Harvard Business School. She is interested in understanding how people navigate the complexities of conversation. She is especially interested in how people express and perceive listening in conversation, and...
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- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
behavioral ethics. I explore why some decisions are much more easily resolved in the classroom than in practice and offer three ways to more effectively prepare students:...
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Keywords:
Sean Silverthorne
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
policy instruments, and defaults. On the other hand, understanding the precise mechanisms underlying consumer losses is essential to predicting the impact of mechanism policies aimed primarily at reducing specific frictions or mental gaps...
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Keywords:
Sean Silverthorne
- 11 Apr 2018
- Research & Ideas
Sexual Harassment: What Employers Should Do Now
which employees act as “witnesses” to keep an eye out for inappropriate behavior and address it before it gets out of hand, says Professor Rosabeth Moss Kanter. If an employee View Details
Keywords:
by Dina Gerdeman
- November 2009 (Revised March 2011)
- Case
New York Life and Immediate Annuities
By: Julio J. Rotemberg and John T. Gourville
By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many...
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Keywords:
Insurance;
Personal Finance;
Product Marketing;
Consumer Behavior;
Retirement;
Salesforce Management;
Insurance Industry
Rotemberg, Julio J., and John T. Gourville. "New York Life and Immediate Annuities." Harvard Business School Case 510-040, November 2009. (Revised March 2011.)
- 10 Jul 2012
- Working Paper Summaries
Communicating Frames in Negotiations
Keywords:
by Kathleen L. McGinn & Markus Nöth
- June 2008
- Article
Psychological Influence in Negotiation: An Introduction Long Overdue
By: Deepak Malhotra and Max H. Bazerman
This paper discusses the causes and consequences of the (surprisingly) limited extent to which social influence research has penetrated the field of negotiation and then presents a framework for bridging the gap between these two literatures. The paper notes that one...
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Keywords:
Social Issues;
Research;
Framework;
Negotiation Tactics;
Decisions;
Power and Influence;
Behavior;
Ethics
Malhotra, Deepak, and Max H. Bazerman. "Psychological Influence in Negotiation: An Introduction Long Overdue." Journal of Management 34, no. 3 (June 2008): 509–531.
- Research Summary
Overview
John's research focuses on behavioral decision theory, which studies all the ways in which people systematically deviate from rational decision making. To date, his work has looked at the ways in which people irrationally respond to pricing, to product portfolios, and...
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Keywords:
Marketing
- Program
Leading and Building a Culture of Innovation
execute innovative ideas at scale. As you explore the culture and capabilities needed to inspire organization-wide innovation, you will practice the behaviors and skills needed...
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- 14 Jul 2022
- Research & Ideas
When the Rubber Meets the Road, Most Commuters Text and Email While Driving
A majority of commuters admit to multitasking on the road, including texting and reading emails, according to new research that reveals the widespread extent of distracted driving. About 87 percent of commuters are engaged in at least one...
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Keywords:
by Jay Fitzgerald
- 01 Sep 2023
- News
Alumni and Faculty Books
Edited by Margie Kelley The Happiness Handbook By Landon Carter (MBA 1967) Marshall and McClintic Publishing Have you ever wished you had the instruction manual for being a happy human on planet Earth? This book will answer some of life’s fundamental questions: Who am...
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Kris Johnson Ferreira
Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details
Keywords:
retailing
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
“perceptual narrowing” (hyperfocus on the task at hand with no attention to the environment), and behavioral conformity. As a leader, you can help fight these cognitive biases by being aware of them....
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Keywords:
by Boris Groysberg and Robin Abrahams
- 01 Dec 2003
- News
HIV/AIDS and Business
“It’s making corporations question the boundaries of who and what they are accountable for in their communities.” Barrett presented guidelines for cross-sector partnerships to fight the epidemic at “HIV/AIDS...
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