Show Results For
-
All HBS Web
(5,147)
- Faculty Publications (1,024)
Show Results For
-
All HBS Web
(5,147)
- Faculty Publications (1,024)
- Article
Characterization of Satisfactory Mechanisms for the Revelation of Preferences for Public Goods
- 01 Jan 1977
- Conference Presentation
Short Term Natural Gas Consumption Forecasts: Optimal Use of National Weather Service Data
- Research Summary
Adoption of Machine Learning Models in Real World Decision Making
- Forthcoming
- Article
Branch-and-Price for Prescriptive Contagion Analytics
- Research Summary
Bringing Individuals Back In: The Effects of Career Experience on New Firm Founding (forthcoming Industrial and Corporate Change, 2003)
- Research Summary
Business Leaders and Corporate Responsibility
- Forthcoming
- Article
Canary Categories
- Research Summary
Capital Markets, Investment, and Competition
- Teaching Interest
Changing the Game: Negotiation and Competitive Decision Making
- Forthcoming
- Article
Chatbots and Mental Health: Insights into the Safety of Generative AI
- Research Summary
Compensatory Transfers in Collective Decision Making
- Research Summary
Competitive Arousal
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Corporate Reputation
- Research Summary
Creativity and Innovation
Starting in 2016, I undertook several new projects on creativity and innovation. The first, a revision of my 1988 componential theory of creativity and innovation, was coauthored with Michael Pratt (Boston College) and published in Research in Organizational... View Details
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Designing Productive Zones of Privacy
A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details
- Forthcoming
- Article
Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice
- Research Summary