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- Faculty Publications (62)
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- 19 Apr 2011
- First Look
First Look: April 19
the concept of threat rigidity to the class and explore some of the team behaviors that result from this condition. Book: http://www.amazon.com/Group-Communication-Analysis-Appreciation-Application/dp/0757582958/ref=cm_cmu_up_thanks_hdr...
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Keywords:
Sean Silverthorne
- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch...
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Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Information Technology;
Information Infrastructure;
Value;
Value Creation;
Food and Beverage Industry;
Consumer Products Industry;
North and Central America;
United States
- Web
Podcast - Forum for Growth & Innovation
Harness Wealth has come to that segment and is trying to cover that gap that is happening with these growing millennials are becoming middle-aged people who have ... The needs for sophisticated services are growing, and they find...
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- Web
Podcast - Managing the Future of Work
Ubers of the world and the TaskRabbits. Is there a clear line or boundary between this high-end freelancer segment that you were just parsing into three different bins versus this broader gig landscape?Fuller: I think, as you pass through...
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- Web
Podcast - Forum for Growth & Innovation
that feels. I think ChotuKool is a perfect example of that because it started off as a, "Let's go develop an innovation for Godrej." The real opportunity, of course, was the fact that a whole segment of the population in India, which is...
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- Web
Podcast - Managing the Future of Work
people getting that is something that’s pretty hard to give up, and a lot of that has to do with behavioral economics and this endowment effect of you get something and it’s hard to give what you have up. It’s worth a lot more to you once...
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- Web
Print View - Course Catalog
customer segments and forecasting future sales, to predicting consumer behavior and evaluating the efficacy of product changes. Students will use the widely-deployed computing software R to conduct analyses...
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- Web
Podcast - Forum for Growth & Innovation
those, go look on these margins of stuff that we would have looked at as behavior and would say, "Well, let's not encourage that." The way we think about it is, in economics, we think about things like preference signaling, right? Being...
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- Web
Podcast - Managing the Future of Work
range of activities. It even sounded like one role was assessment—being able to see where the skills base of an organization is. A second part was benchmarking, compared to peer organizations on these key skills. To what degree does the enterprise View Details
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