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      • December 2022
      • Article

      Different Roots, Different Fruits: Gender-Based Differences in Cultural Narratives about Perceived Discrimination Produce Divergent Psychological Consequences

      By: Leigh Plunkett Tost, Ashley E. Hardin and Francesca Gino
      We examine whether narratives about, and the psychological consequences of, perceived gender discrimination differ between women and men. We argue that women and men have different dominant narratives about the reasons why people discriminate against people of their...  View Details
      Keywords: Gender Discrimination; Organizations; Prejudice and Bias; Gender; Perception
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      Tost, Leigh Plunkett, Ashley E. Hardin, and Francesca Gino. "Different Roots, Different Fruits: Gender-Based Differences in Cultural Narratives about Perceived Discrimination Produce Divergent Psychological Consequences." Academy of Management Journal 65, no. 6 (December 2022): 1804–1834.
      • 2022
      • Article

      Fairness via Explanation Quality: Evaluating Disparities in the Quality of Post hoc Explanations

      By: Jessica Dai, Sohini Upadhyay, Ulrich Aivodji, Stephen Bach and Himabindu Lakkaraju
      As post hoc explanation methods are increasingly being leveraged to explain complex models in high-stakes settings, it becomes critical to ensure that the quality of the resulting explanations is consistently high across all subgroups of a population. For instance, it...  View Details
      Keywords: Prejudice and Bias; Mathematical Methods; Research; Analytics and Data Science
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      Dai, Jessica, Sohini Upadhyay, Ulrich Aivodji, Stephen Bach, and Himabindu Lakkaraju. "Fairness via Explanation Quality: Evaluating Disparities in the Quality of Post hoc Explanations." Proceedings of the AAAI/ACM Conference on Artificial Intelligence, Ethics, and Society (2022): 203–214.
      • October 2021 (Revised November 2021)
      • Case

      Bodega Aurrera: eCommerce at the Base of the Pyramid

      By: Michael Chu, Álvaro Rodríguez Arregui, Carla Larangeira and Jenyfeer Martinez Buitrago
      Bodega Aurrera, serving the base of the pyramid and Walmart’s main Mexican format, is considering launching a full eCommerce channel as Covid-19 has erupted in the country. In 2019, Bodega Aurrera accounted for 45% of revenues and 2,748 of Walmex’s 3,416 stores. Having...  View Details
      Keywords: Ecommerce; Bottom Of The Pyramid; Digitalization; Omnichannel; Walmart; Business Model; Internet and the Web; Marketing Channels; Technology Adoption; E-commerce; Retail Industry; Latin America; Mexico
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      Chu, Michael, Álvaro Rodríguez Arregui, Carla Larangeira, and Jenyfeer Martinez Buitrago. "Bodega Aurrera: eCommerce at the Base of the Pyramid." Harvard Business School Case 322-059, October 2021. (Revised November 2021.)
      • July 28, 2021
      • Editorial

      Critical Jobs Are Going Unfilled. 5 Things Workers Want from Employers Now

      By: Rosabeth M. Kanter
      Keywords: Labor; Flexibility; Choice; Opportunities; Belonging; Values
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      Kanter, Rosabeth M. "Critical Jobs Are Going Unfilled. 5 Things Workers Want from Employers Now." CNN.com (July 28, 2021).
      • Article

      What Is Your Status Portfolio? Higher Status Variance across Groups Increases Interpersonal Helping but Decreases Intrapersonal Well-being

      By: Catarina R. Fernandes, Siyu Yu, Taeya M. Howell, Alison Wood Brooks, Gavin J. Kilduff and Nathan C. Pettit
      Individuals belong to multiple groups across various domains of life, which in aggregate constitute a portfolio of potentially distinct levels of experienced status. We propose a two-factor model for assessing the effects of an individual’s status portfolio, based on...  View Details
      Keywords: Status; Social Hierarchies; Helping; Perspective Taking; Anxiety; Status and Position; Groups and Teams; Perspective; Well-being
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      Fernandes, Catarina R., Siyu Yu, Taeya M. Howell, Alison Wood Brooks, Gavin J. Kilduff, and Nathan C. Pettit. "What Is Your Status Portfolio? Higher Status Variance across Groups Increases Interpersonal Helping but Decreases Intrapersonal Well-being." Organizational Behavior and Human Decision Processes 165 (July 2021): 56–75.
      • March 2021
      • Supplement

      Artea (A), (B), (C), and (D): Designing Targeting Strategies

      By: Eva Ascarza and Ayelet Israeli
      Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on...  View Details
      Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School PowerPoint Supplement 521-719, March 2021.
      • February 2021 (Revised March 2022)
      • Case

      Marvin: A Personalized Telehealth Approach to Mental Health

      By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley
      More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult...  View Details
      Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health & Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software
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      Herzlinger, Regina E., Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop, and Julia Kelley. "Marvin: A Personalized Telehealth Approach to Mental Health." Harvard Business School Case 321-127, February 2021. (Revised March 2022.)
      • September 2020 (Revised July 2022)
      • Teaching Note

      Artea (A), (B), (C), and (D): Designing Targeting Strategies

      By: Eva Ascarza and Ayelet Israeli
      Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and...  View Details
      Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (A), (B), (C), and (D): Designing Targeting Strategies." Harvard Business School Teaching Note 521-041, September 2020. (Revised July 2022.)
      • September 2020 (Revised July 2022)
      • Exercise

      Artea (B): Including Customer-level Demographic Data

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-level Demographic Data." Harvard Business School Exercise 521-022, September 2020. (Revised July 2022.)
      • September 2020 (Revised July 2022)
      • Exercise

      Artea (C): Potential Discrimination through Algorithmic Targeting

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (C): Potential Discrimination through Algorithmic Targeting." Harvard Business School Exercise 521-037, September 2020. (Revised July 2022.)
      • September 2020 (Revised July 2022)
      • Exercise

      Artea (D): Discrimination through Algorithmic Bias in Targeting

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. (Revised July 2022.)
      • September 2020 (Revised April 2021)
      • Exercise

      Artea: Designing Targeting Strategies

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...  View Details
      Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "Marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised April 2021.)
      • September 2020 (Revised July 2022)
      • Supplement

      Spreadsheet Supplement to Artea Teaching Note

      By: Eva Ascarza and Ayelet Israeli
      Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and...  View Details
      Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea Teaching Note." Harvard Business School Spreadsheet Supplement 521-705, September 2020. (Revised July 2022.)
      • 2020
      • Book

      Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You

      By: Frances X. Frei and Anne Morriss
      When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies.

      We offer a different worldview. We argue...  View Details
      Keywords: Leadership Skills; Belonging; Leadership; Management Skills; Trust; Organizational Culture
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      Frei, Frances X., and Anne Morriss. Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You. Boston: Harvard Business Review Press, 2020.
      • Article

      Time Use and Happiness of Millionaires: Evidence from the Netherlands

      By: Paul Smeets, A.V. Whillans, Rene Bekkers and Michael I. Norton
      How do the very wealthy spend their time, and how does time use relate to well-being? In two studies in the Netherlands, the affluent (N=863, N=690) and the general population (N=1232, N=306) spent time in surprisingly similar ways, such as by spending the same amount...  View Details
      Keywords: Time And Wellbeing; Millionaires; Social Class; Wealth; Happiness; Demographics; Netherlands
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      Smeets, Paul, A.V. Whillans, Rene Bekkers, and Michael I. Norton. "Time Use and Happiness of Millionaires: Evidence from the Netherlands." Social Psychological & Personality Science 11, no. 3 (April 2020): 295–307.
      • July 24, 2019
      • Article

      How to Make Even the Most Mundane Tasks More Motivating

      By: Jaewon Yoon, A.V. Whillans and Ed O'Brien
      Managers constantly encourage employees to think about why they do the work they do in order to give them a sense of purpose and fight against demotivation. But our latest research—with nearly 4,000 working adults in the U.S.—suggests that this hyperfocus on purpose...  View Details
      Keywords: Employees; Motivation and Incentives; Goals and Objectives; Perspective
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      Yoon, Jaewon, A.V. Whillans, and Ed O'Brien. "How to Make Even the Most Mundane Tasks More Motivating." Harvard Business Review (website) (July 24, 2019).
      • Article

      Valuing Time Over Money Is Associated with Greater Social Connection

      By: A.V. Whillans and Elizabeth W. Dunn
      Can the trade-offs that people make between time and money shape our social relationships? Across three studies, utilizing self-report (N=127; N=249) and behavioral outcomes (N=358), we provide the first evidence that the chronic orientation to prioritize time over...  View Details
      Keywords: Time; Belonging; Social Connection; Trade-offs; Well-being; Money; Value; Relationships; Social and Collaborative Networks
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      Whillans, A.V., and Elizabeth W. Dunn. "Valuing Time Over Money Is Associated with Greater Social Connection." Journal of Social and Personal Relationships 36, no. 8 (August 2019): 2549–2565.
      • 2019
      • Book

      The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power

      By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
      The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have...  View Details
      Keywords: Strategy; Technology; Platform; Internet and the Web; Management; Competitive Strategy; Digital Platforms
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      Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. Harper Business, 2019.
      • May–June 2019
      • Article

      U-Shaped Conformity in Online Social Networks

      By: Monic Sun, Michael Zhang and Feng Zhu
      We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption...  View Details
      Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media
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      Sun, Monic, Michael Zhang, and Feng Zhu. "U-Shaped Conformity in Online Social Networks." Marketing Science 38, no. 3 (May–June 2019): 461–480.
      • Article

      Facebook Undermines the Social Belonging of First Year Students

      By: A.V. Whillans and Frances Chen
      We examined whether an online social networking technology (Facebook) influenced students' perceptions of their peers' social connections as well as their own feelings of belonging. In this experiment (N = 601), students were assigned to view Facebook profiles with...  View Details
      Keywords: Facebook; Social Comparisons; Belonging; Social Connection; Relationships; Networks; Familiarity; Perception; Well-being
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      Whillans, A.V., and Frances Chen. "Facebook Undermines the Social Belonging of First Year Students." Special Issue on Examining Personality and Individual Differences in Cyberspace. Personality and Individual Differences 133 (October 15, 2018): 13–16.
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