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- Faculty Publications (1,245)
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- All HBS Web (1,363)
- Faculty Publications (1,245)
- December 2013 (Revised October 2014)
- Case
The Munich Oktoberfest: From Local Tradition to Global Capitalism
By: Juan Alcacer, Christian Bettinger and Andreas Philippi
Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so...
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Keywords:
Value Creation;
Product Positioning;
Marketing Channels;
Global Strategy;
Food and Beverage Industry;
Ohio;
Munich;
Brazil;
Bangalore;
Beijing
Alcacer, Juan, Christian Bettinger, and Andreas Philippi. "The Munich Oktoberfest: From Local Tradition to Global Capitalism." Harvard Business School Case 714-439, December 2013. (Revised October 2014.)
- August 2013
- Case
Desi Shack: Location Choice in the Big Apple
By: William R. Kerr and Alexis Brownell
Desi Shack is a “fast casual” restaurant, started by two HBS alumni, that serves Indian and Pakistani cuisine in midtown Manhattan. The founders are looking to expand into a second location and also plan to hire a COO, and there is very little room for error in the...
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Keywords:
Restaurant;
New York City;
Location Choice;
Entrepreneurship;
Food;
Geographic Location;
Food and Beverage Industry;
New York (city, NY)
Kerr, William R., and Alexis Brownell. "Desi Shack: Location Choice in the Big Apple." Harvard Business School Case 814-012, August 2013.
- August 2013
- Teaching Plan
Keurig and Green Mountain Coffee Roasters
By: Thomas R. Eisenmann and Aldo Sesia
Eisenmann, Thomas R., and Aldo Sesia. "Keurig and Green Mountain Coffee Roasters." Harvard Business School Teaching Plan 814-018, August 2013.
- May 2012 (Revised October 2012)
- Case
Yum! Brands
By: Jordan Siegel and Christopher Poliquin
Yum!, the owner of KFC, Pizza Hut, and Taco Bell, asks what might be the lessons from its success in China for currently contemplated expansion into India and Africa. Also, the company contemplates whether Taco Bell can succeed abroad as part of a new expansion push....
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Keywords:
International Business;
International Marketing;
Global Strategy;
Competitive Strategy;
Food and Beverage Industry;
United States;
Europe;
Australia;
Africa;
Asia
Siegel, Jordan, and Christopher Poliquin. "Yum! Brands." Harvard Business School Case 712-422, May 2012. (Revised October 2012.)
- November 2011
- Article
KFC's Radical Approach to China
By: David E. Bell and Mary L. Shelman
Global companies face a crucial question when they enter emerging markets: how far should they go to localize their offerings? Typically they try to sell core products or services pretty much as they've been sold in Europe or the United States, with headquarters...
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Bell, David E., and Mary L. Shelman. "KFC's Radical Approach to China." Harvard Business Review 89, no. 11 (November 2011).
- August 2011 (Revised September 2011)
- Supplement
The Dannon Company: Marketing and Corporate Social Responsibility (B)
By: Christopher Marquis and Bobbi Thomason
Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.
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Marquis, Christopher, and Bobbi Thomason. "The Dannon Company: Marketing and Corporate Social Responsibility (B)." Harvard Business School Supplement 412-047, August 2011. (Revised September 2011.)
- June 2011 (Revised May 2012)
- Case
Nestlé SA: Nutrition, Health and Wellness Strategy
By: Rebecca M. Henderson and Ryan Johnson
In 1997 Nestlé committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices,...
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Keywords:
Nutrition;
Health;
Growth and Development Strategy;
Decision Choices and Conditions;
Goals and Objectives;
Value Creation;
Food and Beverage Industry
Henderson, Rebecca M., and Ryan Johnson. "Nestlé SA: Nutrition, Health and Wellness Strategy." Harvard Business School Case 311-119, June 2011. (Revised May 2012.)
- April 2011
- Teaching Note
Todovino: Can Your Rival be Your Friend? (TN)
By: Francisco de Asis Martinez-Jerez
Teaching Note for 111071.
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- April 2011
- Teaching Note
Yum! China (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for 511040.
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- December 2010
- Supplement
Urban Water Partners (B) (CW)
By: Karthik Ramanna and George Serafeim
Supplement to 111029
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- December 2009
- Article
From Pabst to Pepsi: The Deinstitutionalization of Social Practices and the Emergence of Entrepreneurial Opportunities
By: Shon R. Hiatt, Wesley Sine and Pamela Tolbert
Hiatt, Shon R., Wesley Sine, and Pamela Tolbert. "From Pabst to Pepsi: The Deinstitutionalization of Social Practices and the Emergence of Entrepreneurial Opportunities." Administrative Science Quarterly 54, no. 4 (December 2009): 635–667. (Winner of the 2008 Best Paper Award presented by Administrative Science Association of Canada.)
- September 1990 (Revised October 1990)
- Case
General Mills, Inc.: Annual Report Exercise
By: William J. Bruns Jr.
Bruns, William J., Jr. "General Mills, Inc.: Annual Report Exercise." Harvard Business School Case 191-049, September 1990. (Revised October 1990.)
- January 2009 (Revised February 2013)
- Case
Appellation Shanxi: Grace Vineyard
By: William C. Kirby, Michael Shih-ta Chen and Keith Chi-ho Wong
Grace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second-generation company leader, was at a crossroads in how she wanted to grow the business that her father...
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Keywords:
Family Business;
Growth and Development Strategy;
Family Ownership;
State Ownership;
Expansion;
Food and Beverage Industry;
China
Kirby, William C., Michael Shih-ta Chen, and Keith Chi-ho Wong. "Appellation Shanxi: Grace Vineyard." Harvard Business School Case 309-075, January 2009. (Revised February 2013.)
- October 2008 (Revised September 2011)
- Supplement
PepsiCo's Bid for Quaker Oats (B)
By: Carliss Y. Baldwin and Leonid Soudakov
Second in a series on PepsiCo's bid for Quaker Oats. Describes the negotiations between PepsiCo and Quaker including due-diligence process, first bid, and counteroffer. Quaker's counteroffer included a collar on equity consideration, and thus the case offers an...
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Keywords:
Mergers and Acquisitions;
Equity;
Bids and Bidding;
Negotiation Offer;
Negotiation Preparation;
Valuation;
Food and Beverage Industry
Baldwin, Carliss Y., and Leonid Soudakov. "PepsiCo's Bid for Quaker Oats (B)." Harvard Business School Supplement 209-078, October 2008. (Revised September 2011.)
- October 2008 (Revised September 2011)
- Supplement
PepsiCo's Bid for Quaker Oats (D)
Describes the final deal struck between PepsiCo and Quaker Oats, including the terms of collared consideration. Summarizes stock price announcement effects.
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Keywords:
Mergers and Acquisitions;
Announcements;
Stocks;
Price;
Risk Management;
Negotiation Deal;
Valuation;
Food and Beverage Industry
Baldwin, Carliss Y. "PepsiCo's Bid for Quaker Oats (D)." Harvard Business School Supplement 209-071, October 2008. (Revised September 2011.)
- October 2008 (Revised September 2011)
- Supplement
PepsiCo's Bid for Quaker Oats (C)
Third in a series of PepsiCo's bid for Quaker Oats. Describes the auction for Quaker Oats including terms of the bids. After winning the auction, Coke's stock price fell dramatically. Coke's Board then refused to approve the deal and withdrew. Quaker then approached...
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Keywords:
Mergers and Acquisitions;
Stocks;
Governing and Advisory Boards;
Auctions;
Bids and Bidding;
Negotiation Tactics;
Valuation;
Food and Beverage Industry
Baldwin, Carliss Y. "PepsiCo's Bid for Quaker Oats (C)." Harvard Business School Supplement 209-070, October 2008. (Revised September 2011.)
- August 2008 (Revised June 2010)
- Case
Concha y Toro
By: Rohit Deshpande, Gustavo A. Herrero and Ezequiel Reficco
Chile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price.
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Deshpande, Rohit, Gustavo A. Herrero, and Ezequiel Reficco. "Concha y Toro." Harvard Business School Case 509-018, August 2008. (Revised June 2010.)
- October 2006 (Revised May 2007)
- Case
Academia Barilla
By: David E. Bell and Mary L. Shelman
Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier...
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Keywords:
Supply Chain;
Plant-Based Agribusiness;
Brands and Branding;
Decision Choices and Conditions;
Family Ownership;
Nutrition;
Product Development;
Investment;
Food and Beverage Industry;
Italy
Bell, David E., and Mary L. Shelman. "Academia Barilla." Harvard Business School Case 507-001, October 2006. (Revised May 2007.)
- April 2006
- Teaching Note
Nestle and Alcon - The Value of a Listing (TN)
By: Mihir A. Desai and Kathleen Luchs
Keywords:
Food and Beverage Industry