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- All HBS Web (1,363)
- Faculty Publications (1,245)
- January 2022 (Revised November 2023)
- Case
Expanding the Culture of Learning at Kraft Heinz
By: Ashley V. Whillans and Carolyn Watson
The Kraft Heinz Company (KHC) was an American food company formed in 2015 by the merger of Kraft Foods Group, Inc and the H.J. Heinz Company. The company sold food products like Heinz Ketchup, Kraft Mac & Cheese, Kool-Aid, and Philadelphia cream cheese to supermarkets,...
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Keywords:
Learning;
Culture;
Work Culture;
Workplace Practices;
Mergers;
Mergers and Acquisitions;
Competitive Advantage;
Human Capital;
Training;
Performance Evaluation;
Growth and Development;
Personal Development and Career;
Employee Relationship Management;
Organizational Change and Adaptation;
Organizational Culture;
Food and Beverage Industry
- December 2021
- Case
Pairwise
By: José B. Alvarez and Annelena Lobb
Pairwise discusses the strategic approach of a company aiming to “snackify” fruits and vegetables by using CRISPR-Cas9 gene editing to create nutritious, bite-sized foods that could compete with packaged snacks. The company is confronting a number of challenges,...
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Keywords:
Gene Editing;
GMO;
Food;
Nutrition;
Competition;
Market Entry and Exit;
Public Opinion;
Competitive Strategy;
Consumer Behavior;
Food and Beverage Industry
Alvarez, José B., and Annelena Lobb. "Pairwise." Harvard Business School Case 522-058, December 2021.
- July 1983 (Revised November 1999)
- Teaching Note
Taylor Wine & Coke TN
By: Henry B. Reiling
Teaching Note for (1-284-002).
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Keywords:
Food and Beverage Industry
- June 2021
- Case
Selassie Atadika: Entrepreneurship in Africa
By: Boris Groysberg, Susan Seligson and Katherine Connolly Baden
This case profiles the career of Ghana-based chef and entrepreneur, Selassie Atadika. In the midst of the COVID-19 pandemic, she faced many questions about the future, such as: How could she convince Ghanaian consumers to view their native cuisine in a fresh,...
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Keywords:
Entrepreneur;
Women And Leadership;
Women-owned Businesses;
Food;
Entrepreneurship;
Growth and Development Strategy;
Food and Beverage Industry;
South Africa
Groysberg, Boris, Susan Seligson, and Katherine Connolly Baden. "Selassie Atadika: Entrepreneurship in Africa." Harvard Business School Case 421-093, June 2021.
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the...
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- November 2019
- Case
Edita: Making Choices in Uncertain Times
By: Caroline M. Elkins, Juan Alcácer, Alpana Thapar and Youssef Abdel Aal
After 15 years of steady growth and expansion, Edita, a leading Egyptian snack producer, faced a series of challenges in the wake of the Arab Spring. In January 2011, the Egyptian Revolution sparked political and economic turmoil that reflected the waves of protest and...
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Keywords:
Decision Making;
Developing Countries and Economies;
Economy;
Business or Company Management;
Price;
Crisis Management;
Growth and Development Strategy;
Distribution;
Risk and Uncertainty;
Business Strategy;
Expansion;
Currency;
Food and Beverage Industry;
Egypt;
Africa;
Middle East
Elkins, Caroline M., Juan Alcácer, Alpana Thapar, and Youssef Abdel Aal. "Edita: Making Choices in Uncertain Times." Harvard Business School Case 320-026, November 2019.
- October 2019 (Revised April 2020)
- Case
Carme Ruscalleda: The Chef as an Artist
By: Boris Groysberg, Carin-Isabel Knoop and Annelena Lobb
In October 2018, Chef Carme Ruscalleda, the most-starred woman chef in the world at the time, closed the doors of her Restaurant Sant Pau (Sant Pau), as she had on almost every night for the past 30 years—this time for the last time. Ruscalleda had opened the...
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Keywords:
Restaurants;
Sant Pau;
Personal Development and Career;
Family Business;
Leadership Style;
Innovation and Invention;
Food;
Success;
Food and Beverage Industry
Groysberg, Boris, Carin-Isabel Knoop, and Annelena Lobb. "Carme Ruscalleda: The Chef as an Artist." Harvard Business School Case 420-028, October 2019. (Revised April 2020.)
- July 2018 (Revised August 2018)
- Case
Rocky Mountain Condiments: Close Encounters with the Legal System for the First Time
By: Lena G. Goldberg
The founder of a Colorado start-up focused on developing a line of condiments confronts a host of legal issues that threaten the viability of her young enterprise. She is suing a co-packer for, among other things, breach of contract, theft of recipes and trade secrets,...
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Keywords:
Law And Regulation;
Start-ups;
Founders' Agreements;
Cross-Border Jurisdiction;
Torts;
Consumer Protection;
Non-disclosure Agreements;
Intellectual Property Protection;
Fraud;
Legal Remedies;
Law;
Lawsuits and Litigation;
Laws and Statutes;
Business Startups;
Contracts;
Intellectual Property;
Food and Beverage Industry
Goldberg, Lena G. "Rocky Mountain Condiments: Close Encounters with the Legal System for the First Time." Harvard Business School Case 319-029, July 2018. (Revised August 2018.)
- August 1998
- Teaching Note
Pillsbury: Customer Driven Reengineering TN
By: Robert S. Kaplan
Teaching Note for (9-195-144).
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Keywords:
Food and Beverage Industry
- 2017
- Working Paper
Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing
By: Ai Hisano
This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began...
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Hisano, Ai. "Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing." Harvard Business School Working Paper, No. 17-106, May 2017.
- February 2017
- Case
Valerie Daniels-Carter: High Growth Entrepreneurship via Franchising
By: Steven Rogers and Alyssa Haywoode
This case looks at entrepreneurship via franchising through the leadership of an African-American entrepreneur who owns almost 150 stores including Burger King, Pizza Huts, and Auntie Anne’s Pretzels. Her company is the largest female-owned franchise business in the...
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Keywords:
Giving And Philanthropy;
Weather And Climate Change;
Franchise Ownership;
Family Business;
Experience and Expertise;
Decisions;
Borrowing and Debt;
Food;
Philanthropy and Charitable Giving;
Business History;
Climate Change;
Motivation and Incentives;
Food and Beverage Industry
Rogers, Steven, and Alyssa Haywoode. "Valerie Daniels-Carter: High Growth Entrepreneurship via Franchising." Harvard Business School Case 317-030, February 2017.
- August 2016
- Supplement
HEINEKEN—Brewing a Better World (B)
By: Forest L. Reinhardt, José Alvarez and Tonia Junker
This is a follow-up to the “HEINEKEN—Brewing a Better World (A)” case, with updated information on sustainability at HEINEKEN and some new initiatives.
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Keywords:
Brands and Branding;
Corporate Strategy;
Supply Chain Management;
Food and Beverage Industry
Reinhardt, Forest L., José Alvarez, and Tonia Junker. "HEINEKEN—Brewing a Better World (B)." Harvard Business School Supplement 717-001, August 2016.
- December 1996 (Revised January 1997)
- Teaching Note
Kings Mountain Distillery, Inc.
By: William J. Bruns Jr.
Keywords:
Food and Beverage Industry
Bruns, William J., Jr. "Kings Mountain Distillery, Inc." Harvard Business School Teaching Note 197-042, December 1996. (Revised January 1997.)
- February 2016 (Revised June 2016)
- Supplement
The Maggi Noodle Safety Crisis in India (B)
By: Karthik Ramanna and Radhika Kak
The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles, citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe....
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Keywords:
Multinationals;
Globalization;
Regulation;
Customer Relations;
Business And Government;
Safety;
Leadership;
Food;
Multinational Firms and Management;
Governance Compliance;
Crisis Management;
Customer Focus and Relationships;
Business and Government Relations;
Food and Beverage Industry;
Delhi
Ramanna, Karthik, and Radhika Kak. "The Maggi Noodle Safety Crisis in India (B)." Harvard Business School Supplement 116-014, February 2016. (Revised June 2016.)
- August 2015 (Revised March 2017)
- Supplement
Planters Nuts (B): The Power of the Peanut
By: Robert J. Dolan and Donald K. Ngwe
This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign.
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Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts (B): The Power of the Peanut." Harvard Business School Supplement 516-012, August 2015. (Revised March 2017.)
- January 2015
- Case
Brentwood Associates: Exiting Zoës Kitchen
By: Joan Farre-Mensa and Stephanie Siu
The case discusses the trade-offs associated with the different exit options that private equity firm Brentwood Associates contemplated for its investment in Zoës Kitchen during the summer of 2013: an IPO, a sale to a strategic or financial acquirer, or waiting a few...
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Farre-Mensa, Joan, and Stephanie Siu. "Brentwood Associates: Exiting Zoës Kitchen." Harvard Business School Case 815-102, January 2015.
- October 2014
- Teaching Note
MuMaté
By: Thomas Eisenmann
This teaching note is designed for use with "MuMaté: Funding Growth," "MuMaté (B-1): Confidential for Maxwell," "MuMaté (B-2): Confidential for Cantor," HBS Nos. 814-063, 813-149, 813-150, to help faculty deepen student comprehension of business issues and energize...
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- December 2013 (Revised October 2014)
- Case
The Munich Oktoberfest: From Local Tradition to Global Capitalism
By: Juan Alcacer, Christian Bettinger and Andreas Philippi
Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so...
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Keywords:
Value Creation;
Product Positioning;
Marketing Channels;
Global Strategy;
Food and Beverage Industry;
Ohio;
Munich;
Brazil;
Bangalore;
Beijing
Alcacer, Juan, Christian Bettinger, and Andreas Philippi. "The Munich Oktoberfest: From Local Tradition to Global Capitalism." Harvard Business School Case 714-439, December 2013. (Revised October 2014.)
- August 2013
- Case
Desi Shack: Location Choice in the Big Apple
By: William R. Kerr and Alexis Brownell
Desi Shack is a “fast casual” restaurant, started by two HBS alumni, that serves Indian and Pakistani cuisine in midtown Manhattan. The founders are looking to expand into a second location and also plan to hire a COO, and there is very little room for error in the...
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Keywords:
Restaurant;
New York City;
Location Choice;
Entrepreneurship;
Food;
Geographic Location;
Food and Beverage Industry;
New York (city, NY)
Kerr, William R., and Alexis Brownell. "Desi Shack: Location Choice in the Big Apple." Harvard Business School Case 814-012, August 2013.
- August 2013
- Teaching Plan
Keurig and Green Mountain Coffee Roasters
By: Thomas R. Eisenmann and Aldo Sesia
Eisenmann, Thomas R., and Aldo Sesia. "Keurig and Green Mountain Coffee Roasters." Harvard Business School Teaching Plan 814-018, August 2013.