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    • All HBS Web  (66)
      • Faculty Publications  (17)

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      • March 2022
      • Teaching Note

      On the Bubble: Startup Bootstrapping

      By: Jeffrey J. Bussgang and Tom Quinn
      This teaching note accompanies the case “On the Bubble: Startup Bootstrapping.” (HBS No. 822-033)  View Details
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      Bussgang, Jeffrey J., and Tom Quinn. "On the Bubble: Startup Bootstrapping." Harvard Business School Teaching Note 822-048, March 2022.
      • September 2021
      • Case

      On the Bubble: Startup Bootstrapping

      By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb
      Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high...  View Details
      Keywords: Business Startups; Business Growth and Maturation; Business Model; Business Plan; Disruption; Transformation; Trends; Customer Focus and Relationships; Customer Relationship Management; Decision Making; Cost vs Benefits; Decisions; Entrepreneurship; Venture Capital; Equity; Executive Compensation; Recruitment; Selection and Staffing; Disruptive Innovation; Technological Innovation; Job Interviews; Growth and Development Strategy; Ownership Stake; Opportunities; Applications and Software; Technology Adoption; Technology Industry; Web Services Industry; New York (city, NY); California; France
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      Bussgang, Jeffrey J., Tom Quinn, and Annelena Lobb. "On the Bubble: Startup Bootstrapping." Harvard Business School Case 822-033, September 2021.
      • October 2018
      • Case

      Safecast: Bootstrapping Human Capital to Big Data

      By: Ethan Bernstein and Stephanie Marton
      On March 11, 2011 at 2:46pm, a 9.1-on-the-Richter-scale, six-minute long earthquake unleashed a tsunami that ravaged the Tohoku region of Japan, damaging the Fukushima Daiichi Nuclear Power facility and releasing sufficient radioactive material into the air and ocean...  View Details
      Keywords: Citizen Science; Creative Commons; Open Data; Open Architecture; Volunteer-based Organization; Fukushima Daiichi Nuclear Power Facility; 311; Nuclear; Radiation; Crowdsourcing; Bgeigie; Geiger Counters; Kickstarter; Sustainability; Sustainable Business And Innovation; Design; Energy Generation; Social Entrepreneurship; Human Capital; Innovation and Invention; Crisis Management; Organizational Structure; Organizational Design; Information Technology; Business Model; Energy Industry; Technology Industry; Japan; North and Central America; Europe
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      Bernstein, Ethan, and Stephanie Marton. "Safecast: Bootstrapping Human Capital to Big Data." Harvard Business School Case 419-033, October 2018.
      • March 2018
      • Article

      Polluted Morality: Air Pollution Predicts Criminal Activity and Unethical Behavior

      By: Jackson G. Lu, Julia J. Lee, F. Gino and Adam D. Galinsky
      Air pollution is a serious problem that influences billions of people globally. Although the health and environmental costs of air pollution are well known, the present research investigates its ethical costs. We propose that air pollution can increase criminal and...  View Details
      Keywords: Pollutants; Behavior; Moral Sensibility; Crime and Corruption
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      Lu, Jackson G., Julia J. Lee, F. Gino, and Adam D. Galinsky. "Polluted Morality: Air Pollution Predicts Criminal Activity and Unethical Behavior." Psychological Science 29, no. 3 (March 2018): 340–355.
      • October 2017 (Revised November 2017)
      • Case

      Lovepop

      By: Robert F. White, Ramana Nanda and Olivia Hull
      As they prepare to graduate from Harvard Business School, the co-founders of greeting card company startup Lovepop need capital to cover the company’s operating costs and must choose between two seed financing offers. One offer is from an angel group and the other from...  View Details
      Keywords: Accelerator; Incubator; Seed Financing; Convertible Debt; Entrepreneurship; Venture Capital; Financing and Loans; Borrowing and Debt; Growth and Development Strategy; Valuation; Consumer Products Industry; Retail Industry; Boston; Massachusetts; United States
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      White, Robert F., Ramana Nanda, and Olivia Hull. "Lovepop." Harvard Business School Case 818-015, October 2017. (Revised November 2017.)
      • October 2016 (Revised November 2020)
      • Case

      Bootstrapping at Lightricks

      By: Robert White, Jeffrey J. Bussgang and Christine Snively
      By August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team of 30, earned a revenue run rate of nearly $10 million, and achieved modest profitability. The bootstrapped company had...  View Details
      Keywords: Business Startup; Information Technology; Internet and the Web; Entrepreneurship; Mobile and Wireless Technology; Information Infrastructure; Business Startups; Digital Marketing; Finance; Strategy; Technology Industry; Israel
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      White, Robert, Jeffrey J. Bussgang, and Christine Snively. "Bootstrapping at Lightricks." Harvard Business School Case 817-051, October 2016. (Revised November 2020.)
      • 2014
      • Other Teaching and Training Material

      Entrepreneurship Reading: Financing Entrepreneurial Ventures

      By: William R. Kerr, Ramana Nanda and James McQuade
      "Financing Entrepreneurial Ventures" introduces students to the key issues involved in the financing of entrepreneurial enterprises. The Reading begins by examining how business models shape external financing requirements. It then contrasts the choice to bootstrap...  View Details
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      Kerr, William R., Ramana Nanda, and James McQuade. "Entrepreneurship Reading: Financing Entrepreneurial Ventures." Core Curriculum Readings Series. Harvard Business Publishing 8072, 2014.
      • February 2013
      • Case

      18 Months in a Startup: Zaggora.com

      By: Tom Nicholas
      The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but...  View Details
      Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Apparel and Accessories Industry; Sports Industry
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      Nicholas, Tom. "18 Months in a Startup: Zaggora.com." Harvard Business School Case 813-140, February 2013.
      • January 2013
      • Case

      MuMaté

      By: Thomas Eisenmann and Alex Godden
      MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early...  View Details
      Keywords: Venture Capital; Growth Management; Negotiation; Expansion; Valuation; Entrepreneurship; Organizational Culture; Business Startups; Food and Beverage Industry
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      Eisenmann, Thomas, and Alex Godden. "MuMaté." Harvard Business School Case 813-085, January 2013.
      • January 2013 (Revised March 2013)
      • Supplement

      MuMaté (B-1): Confidential for Maxwell

      By: Thomas R. Eisenmann and Alex Godden
      MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early...  View Details
      Keywords: Venture Capital; Expansion; Negotiation; Valuation; Entrepreneurship; Food and Beverage Industry
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      Eisenmann, Thomas R., and Alex Godden. "MuMaté (B-1): Confidential for Maxwell." Harvard Business School Supplement 813-149, January 2013. (Revised March 2013.)
      • January 2013 (Revised March 2013)
      • Supplement

      MuMaté (B-2): Confidential for Cantor

      By: Thomas R. Eisenmann and Alex Godden
      MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early...  View Details
      Keywords: Venture Capital; Expansion; Negotiation; Valuation; Entrepreneurship; Food and Beverage Industry
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      Eisenmann, Thomas R., and Alex Godden. "MuMaté (B-2): Confidential for Cantor." Harvard Business School Supplement 813-150, January 2013. (Revised March 2013.)
      • August 2006
      • Article

      Confidence Intervals for Probabilities of Default

      By: Samuel G. Hanson and Til Schuermann
      In this paper we conduct a systematic comparison of confidence intervals around estimated probabilities of default (PD) using several analytical approaches as well as parametric and nonparametric bootstrap methods. We do so for two different PD estimation...  View Details
      Keywords: Credit Risk; Bootstrap; Mathematical Methods; Credit; Risk Management
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      Hanson, Samuel G., and Til Schuermann. "Confidence Intervals for Probabilities of Default." Journal of Banking & Finance 30, no. 8 (August 2006).
      • January – March 2006
      • Article

      The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth

      By: Candida G. Brush, Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene and Myra M. Hart
      Keywords: Growth and Development
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      Brush, Candida G., Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene, and Myra M. Hart. "The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth." Venture Capital 8, no. 1 (January–March 2006): 15–31.
      • April–May 2005
      • Article

      Markets for Partially-Contractible Knowledge: Bootstrapping Versus Bundling

      By: James J Anton and Dennis A. Yao
      We discuss how a seller can appropriate rents when selling knowledge that lacks legal property rights by solving either an expropriation or a valuation problem and then analyze how seller rents increase when a portion of the intellectual property (IP) can be protected....  View Details
      Keywords: Knowledge; Markets; Rights; Valuation; Problems and Challenges; Management Analysis, Tools, and Techniques; Intellectual Property; Strategy
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      Anton, James J., and Dennis A. Yao. "Markets for Partially-Contractible Knowledge: Bootstrapping Versus Bundling." Journal of the European Economic Association 3, nos. 2-3 (April–May 2005): 745–754. (Harvard users click here for full text.)
      • 2004
      • Working Paper

      The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth

      By: C. G. Brush, N. M. Carter, E. J. Gatewood, P. G. Greene and Myra M. Hart
      Citation
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      Brush, C. G., N. M. Carter, E. J. Gatewood, P. G. Greene, and Myra M. Hart. "The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth." Babson Working Paper Series, June 2004.
      • November 1995
      • Case

      InterZine Productions, Inc.

      By: William A. Sahlman and Jason Green
      Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on...  View Details
      Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry
      Citation
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      Sahlman, William A., and Jason Green. "InterZine Productions, Inc." Harvard Business School Case 396-174, November 1995.
      • Research Summary

      Lean Startup Management Practices

      By: Thomas R. Eisenmann

      Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new...  View Details

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