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- Faculty Publications (87)
- September 2009 (Revised May 2011)
- Supplement
Acumen Fund: Measurement in Impact Investing (B)
By: Alnoor Ebrahim and V. Kasturi Rangan
As Acumen Fund, a global venture philanthropy firm, moves forward with an investment portfolio exceeding $22 million, it runs into two critical measurement problems. First, how should it track the performance of each investment when its interest is not just the bottom...
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Keywords:
Venture Capital;
Investment Portfolio;
Philanthropy and Charitable Giving;
Standards;
Corporate Social Responsibility and Impact;
Performance Evaluation;
Social Enterprise;
Competition;
Financial Services Industry;
Kenya
Ebrahim, Alnoor, and V. Kasturi Rangan. "Acumen Fund: Measurement in Impact Investing (B)." Harvard Business School Supplement 310-017, September 2009. (Revised May 2011.)
- September 2009 (Revised May 2019)
- Case
The London 2012 Olympic Games
By: John T. Gourville and Marco Bertini
It's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize...
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Keywords:
Pricing;
Customer Satisfaction;
Price;
Strategy;
Profit;
Revenue;
Sales;
Sports Industry;
London
Gourville, John T., and Marco Bertini. "The London 2012 Olympic Games." Harvard Business School Case 510-039, September 2009. (Revised May 2019.)
- May 2009 (Revised December 2009)
- Case
Reliance Baking Soda: Optimizing Promotional Spending
By: John A. Quelch and Heather Beckham
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past...
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Keywords:
Communication Strategy;
Quantitative Analysis;
Consumer Marketing;
Marketing Planning;
Product Management;
Sales Promotions;
Program Budgeting;
Marketing Strategy;
Advertising;
Product Marketing;
Budgets and Budgeting;
Sales;
Consumer Products Industry
Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending." Harvard Business School Brief Case 094-127, May 2009. (Revised December 2009.)
- January 2008
- Case
Lenovo: Building A Global Brand (Multimedia case)
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was...
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Keywords:
Marketing Strategy;
Multinational Firms and Management;
Information Infrastructure;
Global Strategy;
Acquisition;
Brands and Branding;
Manufacturing Industry;
Computer Industry;
China
Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (Multimedia case)." Harvard Business School Multimedia/Video Case 508-703, January 2008.
- January 2008
- Article
The Value of a Broader Product Portfolio
By: Bharat Anand
The mantra "Every product must stand on its own bottom line" may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity.
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Anand, Bharat. "The Value of a Broader Product Portfolio." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 20.
- Article
Commercial Returns at the Base of the Pyramid
By: Michael Chu
Keywords:
Profit
Chu, Michael. "Commercial Returns at the Base of the Pyramid." Innovations: Technology, Governance, Globalization 2, nos. 1/2 (Winter–Spring 2007): 115–146.
- November – December 2007
- Article
Fundamentally Flawed Indexing
By: Andre F. Perold
A new theory of finance is being advanced as providing definitive proof that holding stocks in proportion to their market capitalizations is an inferior investment strategy. The claim is that capitalization weighting necessarily invests more in overvalued stocks and...
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Perold, Andre F. "Fundamentally Flawed Indexing." Financial Analysts Journal 63, no. 6 (November–December 2007). (Winner of Graham and Dodd Best Perspectives Award For excellence in financial writing.)
- August 2007
- Article
Remedying Education: Evidence from Two Randomized Experiments in India
By: A. Banerjee, Shawn A. Cole, E. Duflo and L. Linden
This paper presents the results of two randomized experiments conducted in schools in urban India. A remedial education program hired young women to teach students lagging behind in basic literacy and numeracy skills. It increased average test scores of all children in...
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Banerjee, A., Shawn A. Cole, E. Duflo, and L. Linden. "Remedying Education: Evidence from Two Randomized Experiments in India." Quarterly Journal of Economics 122, no. 3 (August 2007): 1235–1264.
- January 2007 (Revised April 2011)
- Case
Farmacias Similares: Private and Public Health Care for the Base of the Pyramid in Mexico
By: Michael Chu and Regina Garcia-Cuellar
Farmacias Similares, serving Mexico's low-income sector, grew to $600 million sales and 3,400 drugstores while deep reforms to help the poor swept the public health system. Adjacent to each store, for $2 per visit, medical clinics provided access to doctors for 2.3...
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Keywords:
Private Sector;
Public Sector;
Health Care and Treatment;
Growth and Development Strategy;
Poverty;
Pharmaceutical Industry;
Retail Industry;
Mexico
Chu, Michael, and Regina Garcia-Cuellar. "Farmacias Similares: Private and Public Health Care for the Base of the Pyramid in Mexico." Harvard Business School Case 307-092, January 2007. (Revised April 2011.)
- 2007
- Chapter
Microfinance: Business, Profitability, and the Creation of Social Value
By: Michael Chu
The chapter examines the development of microfinance from its NGO origins to the present stage in which it is characterized by regulated commercial institutions capable of superior financial returns. It then looks at the creation of social value under these...
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Keywords:
Microfinance;
Investment Return;
Profit;
Governing Rules, Regulations, and Reforms;
Social Enterprise;
Non-Governmental Organizations;
Perspective;
Value Creation
Chu, Michael. "Microfinance: Business, Profitability, and the Creation of Social Value." Chap. 28 in Business Solutions for the Global Poor: Creating Social and Economic Value, by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, and Brooke Barton, 309–320. John Wiley & Sons, 2007.
- July 2006 (Revised October 2006)
- Case
Lenovo: Building A Global Brand
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was...
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Keywords:
Marketing Strategy;
Multinational Firms and Management;
Information Infrastructure;
Global Strategy;
Acquisition;
Brands and Branding;
Manufacturing Industry;
Computer Industry;
China
Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand." Harvard Business School Case 507-014, July 2006. (Revised October 2006.)
- 2004
- Book
Birth of a Salesman: The Transformation of Selling in America
This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and...
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Friedman, Walter A. Birth of a Salesman: The Transformation of Selling in America. Cambridge: Harvard University Press, 2004.
- November 2003 (Revised September 2021)
- Case
Ivar Kreuger and the Swedish Match Empire
By: Geoffrey Jones and Ingrid Vargas
Taught in Evolution of Global Business. Globalization and corporate fraud are the central themes of this case on the international growth of Swedish Match in the interwar years. Between 1913 and 1932, Ivar Kreuger, known as the "Swedish Match King," built a small,...
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Keywords:
History;
International Finance;
Globalized Firms and Management;
Crime and Corruption;
Ethics;
Monopoly;
Business and Government Relations;
Sweden
Jones, Geoffrey, and Ingrid Vargas. "Ivar Kreuger and the Swedish Match Empire." Harvard Business School Case 804-078, November 2003. (Revised September 2021.)
- August 2003
- Article
When Does the Market Matter? Stock Prices and the Investment of Equity-Dependent Firms
By: Malcolm Baker, Jeremy Stein and Jeffrey Wurgler
We use a simple model of corporate investment to determine when investment will be sensitive to non-fundamental movements in stock prices. The key cross-sectional prediction of the model is that stock prices will have a stronger impact on the investment of firms that...
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Baker, Malcolm, Jeremy Stein, and Jeffrey Wurgler. "When Does the Market Matter? Stock Prices and the Investment of Equity-Dependent Firms." Quarterly Journal of Economics 118, no. 3 (August 2003): 969–1006.
- July 2003 (Revised October 2018)
- Case
Starbucks: Delivering Customer Service
By: Youngme Moon and John Quelch
Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would...
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Keywords:
Customer Focus and Relationships;
Customer Satisfaction;
Profit;
Recruitment;
Marketing Strategy;
Service Operations;
Performance Improvement;
Planning;
Food and Beverage Industry
Moon, Youngme, and John Quelch. "Starbucks: Delivering Customer Service." Harvard Business School Case 504-016, July 2003. (Revised October 2018.)
- Article
Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation
Rangan, V. Kasturi. "Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation." Reflections (Society for Organizational Learning) 3, no. 4 (Summer 2002): 15–16.
- February 2002 (Revised February 2002)
- Case
Morgan Stanley Japan, 2002
By: Tarun Khanna and Louis P. DiLorenzo, Jr
Thierry Porte, president of Morgan Stanley Japan, had spent the brisk November day in Tokyo with Eric Best, Morgan Stanley's head of scenario planning, outlining the exercise that all of the managing directors in Japan would participate in shortly. Japan remained mired...
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Keywords:
Planning;
Economic Slowdown and Stagnation;
Investment Banking;
Multinational Firms and Management;
Banking Industry;
Financial Services Industry;
Japan;
United States
Khanna, Tarun, and Louis P. DiLorenzo, Jr. "Morgan Stanley Japan, 2002." Harvard Business School Case 702-458, February 2002. (Revised February 2002.)
- 2001
- Working Paper
When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms
By: Malcolm Baker, Jeremy Stein and Jeffrey Wurgler
We use a simple model of corporate investment to determine when investment will be sensitive to non-fundamental movements in stock prices. The key cross-sectional prediction of the model is that stock prices will have a stronger impact on the investment of firms that...
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Baker, Malcolm, Jeremy Stein, and Jeffrey Wurgler. "When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms." NBER Working Paper Series, No. 8750, December 2001. (First draft in 2001.)
- July 1996 (Revised January 2024)
- Case
THG Management Services
By: Regina E. Herzlinger and D. Scott Lurding
THG Management is in the second module of the Innovating in Health Care course that discusses how to start an innovative health care firm, in this case, a firm that deals with health insurance. THG Management, now bankrupt, examines the risks of lack of diversification...
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Keywords:
Managed Care;
Capitation;
Entrepreneurship;
Insurance;
Health Care and Treatment;
Risk Management;
Motivation and Incentives;
Expansion;
Health Industry;
Insurance Industry
Herzlinger, Regina E., and D. Scott Lurding. "THG Management Services." Harvard Business School Case 197-011, July 1996. (Revised January 2024.)
- Research Summary
Business Strategy at the Base of the Pyramid
Rangan is studying how businesses create value for the 4.2 billion low income, and poorer income residents at the base of the global income pyramid. These are individuals who live on less than $5/day. Providing food, water, sanitation, healthcare, education, skills...
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