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- September 1997 (Revised October 1997)
- Case
Bayer AG (A)
By: John A. Quelch
Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess...
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Keywords:
Management Teams;
Brands and Branding;
War;
Communication;
Trademarks;
Acquisition;
Government and Politics;
Biotechnology Industry;
Pharmaceutical Industry;
Germany;
North America;
United States
Quelch, John A., and Robin Root. "Bayer AG (A)." Harvard Business School Case 598-031, September 1997. (Revised October 1997.)
- September 1997
- Case
Bayer AG (B)
By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I.
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Keywords:
Globalized Firms and Management;
War;
Acquisition;
Trademarks;
Brands and Branding;
Communication Strategy;
Biotechnology Industry;
Pharmaceutical Industry;
Germany
Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
- August 1996 (Revised December 1999)
- Case
J Boats, Inc.
By: Robert L. Simons
During the 20-year evolution of a family-owned, entrepreneurial sailboat company, two founders leverage their design and marketing skills to build one of the most recognized brands in the recreational boating industry. The founder then considers management succession...
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Keywords:
Corporate Entrepreneurship;
Family Business;
Risk Management;
Financial Management;
Leveraged Buyouts;
Brands and Branding;
Competitive Strategy;
Capital Markets;
Valuation;
Shipping Industry;
Transportation Industry
Simons, Robert L. "J Boats, Inc." Harvard Business School Case 197-015, August 1996. (Revised December 1999.)
- November 1992 (Revised August 2001)
- Case
Eskimo Pie Corporation
In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public...
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Keywords:
Initial Public Offering;
Decisions;
Mergers and Acquisitions;
Performance Productivity;
Leadership;
Corporate Entrepreneurship;
Expansion;
Ownership;
Food and Beverage Industry;
Manufacturing Industry
Ruback, Richard S. "Eskimo Pie Corporation." Harvard Business School Case 293-084, November 1992. (Revised August 2001.)
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