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All HBS Web
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- News (12)
- Research (56)
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- Faculty Publications (17)
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- Web
Courses by Faculty Unit - Course Catalog
Q1Q2 3.0 Creating Brand Value Michael Moynihan Fall2024 Q2 1.5 Julian de Freitas Spring2025 Q4 1.5 Digital Marketing Workshop Jacob Cook Fall2024 Q1 1.5 Field Course: Business of the Arts (also listed under General Management and...
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- Web
Leadership Execution and Action Planning (LEAP) - Course Catalog
across cultural, political, and economic divides. Other topics include: Developing an organizational architecture that supports the expansion into new product-classes, market categories, and geographic regions. Maintaining an...
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- Web
Courses by Faculty Unit - Course Catalog
Q1Q2 3.0 Creating Brand Value Michael Moynihan Fall2024 Q2 1.5 Julian de Freitas Spring2025 Q4 1.5 Digital Marketing Workshop Jacob Cook Fall2024 Q1 1.5 Field Course: Business of the Arts (also listed under General Management and...
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- Web
Print View - Course Catalog
portfolio strategy and brand architecture increase the value of a firm’s brands? What's the best way for brands to go global? How are global View Details
- 14 Jan 2014
- First Look
First Look: January 14
Square' Strategy As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A...
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Sean Silverthorne
- Web
Courses by Faculty - Course Catalog
Renovation: Optimizing Product Line Architecture Marketing Spring2025 Q4 1.5 Dwight Angelini Real Estate Investing Finance Spring2025 Q3 1.5 Eva Ascarza Managing Customers for Growth Marketing Fall2024 Q2 1.5 Julia Austin Field Course:...
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- 01 Apr 1996
- News
Technology for Learning's Sake
initiative's rapid progress has been aided greatly by the strength of the technology groundwork that has been established at the School over the past few decades. "This is not something brand new," notes Professor F. Warren McFarlan,...
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by Deborah Blagg; photo by David Zadig
- 16 Apr 2013
- First Look
First Look: April 16
series that also comprises cases A, B, and D, and collectively covers JLL's evolution between the years 1999 and 2012. Purchase this case: http://hbr.org/search/113116-PDF-ENG Harvard Business School Case 113-117 Jones Lang LaSalle (2012): Integrated Services and the...
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Sean Silverthorne
- 15 Jan 2013
- First Look
First Look: January 15
Architecture of Transaction Networks: A Comparative Analysis of Hierarchy in Two Sectors Authors:Luo, Jianxi, Carliss Y. Baldwin, Daniel E. Whitney, and Christopher L. Magee Publication:Industrial and Corporate Change Abstract Many...
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Sean Silverthorne
- 18 Dec 2012
- First Look
First Look: December 18
novel proposals. Download the paper: http://ssrn.com/abstract=2184791 IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property Authors:Henkel, Joachim, Carliss Y. Baldwin, and Willy C. Shih...
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Carmen Nobel