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All HBS Web
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- News (55)
- Research (154)
- Multimedia (2)
- Faculty Publications (67)
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- 08 Aug 2019
- News
Shohoz Celebrates 5th Anniversary With New Brand Positioning
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the View Details
- 15 Jun 2016
- News
How China Won the Keys to Disney’s Magic Kingdom
- 14 Dec 2022
- News
Santa Claus Debates Whether to Outsource Toy Production
- 16 Aug 2010
- News
Sports Marketing Lifetime Achievement Award
- 01 Jun 2023
- News
Buy Big, Sell Small
If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay of the country’s $932 billion retail economy. The shops are...
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- 01 Jun 2023
- News
Cultivating Prosperity in Afghanistan
Kimberly Jung, pictured in a field of crocuses, returned to Afghanistan to understand how she and her cofounders could import saffron to the United States. Photo courtesy of Kimberly Jung During their first semester at HBS, former United States Army engineer officers...
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Jennifer Gillespie
- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
the fact that it is sustainable and eco-friendly, immediately struck a chord with her, and the idea to create a luxury brand was born! After two years of research and hard work, we officially launched MAYU in November 2018. “Fashion and...
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- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
dinner raised $1.3 million toward the club's extensive programming, pro bono consulting, and student scholarships as well as club staffing and operations. The evening opened with a welcome from Club president Clare Peeters (MBA 2000) and...
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Margie Kelley
- 01 Aug 1998
- News
High Honors
Johnson & Johnson in 1973 and in 1977 joined Standard Brands Incorporated. There she rose to become vice president of marketing for the margarine division. Standard merged with Nabisco in 1981, and in 1987 she was named president of...
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- 01 Jun 2022
- News
Case Study: Glass Half Full
extensions that would justify the heavy investment necessary to build a brand outside of Amazon. The question is whether there’s light at the end of the tunnel. Should Humpierres risk leaving Amazon in order...
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- 01 Sep 2014
- News
Case Study: Declawing the Competition
products. Offer a rewards program that for every X number of boxes purchased through subscription, a box will be sent free to a friend or family member of their choosing. The objective is to convert the recipient into a subscriber. Use social media View Details
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service...
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- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in...
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- 28 May 2019
- News
Case Study: Building the Base
given its popularity, I’d suggest they combine a newsletter strategy and opinion for more in-depth audio. That would allow them to gain more of the market via the new medium, without the extensive investment required for video. They could...
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- 01 Sep 2013
- News
A Hollywood Backstory
What can I say—even at nine years old, it spoke to me about assuming control over one's life. Twenty-five years later, after HBS, strategy consulting, and brand management, I chucked it all and decided I was a writer. Thank you, Benjamin...
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- 01 Dec 2019
- News
The Race Against Resistance
data, Kimble says: “We need to justify the higher prices of our drugs, and we need to do a better job of helping hospitals understand that by using a more extensive antibiotic up front compared to the older generic version that has some...
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Lisa Scanlon Mogolov
- 01 Jun 2016
- News
Case Study: On the Table
choices among payment vendors and difficulties finding employees with e-commerce experience, necessitating extensive training. The Question: Cahuzac and his cofounders had planned to run a furniture company, not a logistics one. How can...
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- 01 Jun 2003
- News
Up Against The Firewall
David H. Langstaff (MBA 1981), president and CEO of Veridian Corporation of Arlington, Virginia, a knowledge–systems company that works extensively in the area of cyber assurance and security. Explains Langstaff, “For managers, it’s not...
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