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Show Results For
-
All HBS Web
(1,992)
- People (13)
- News (405)
- Research (1,263)
- Events (1)
- Multimedia (5)
- Faculty Publications (778)
- June 2002 (Revised September 2002)
- Case
Pokemon: Gotta Catch 'Em All (Abridged)
By: Youngme E. Moon
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
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Keywords:
Brands and Branding;
Age;
Business or Company Management;
Marketing Strategy;
Product Launch;
Cross-Cultural and Cross-Border Issues;
Copyright;
Video Game Industry;
Entertainment and Recreation Industry;
Japan;
Asia;
United States
Moon, Youngme E. "Pokemon: Gotta Catch 'Em All (Abridged)." Harvard Business School Case 502-092, June 2002. (Revised September 2002.)
- 07 Jul 2014
- News
Buzzfeed Is Officially A Case Study In Media Industry Disruption
- July 2018
- Case
Hironobu Tsujiguchi and His Sweet Revolution
By: Boris Groysberg and Naoko Jinjo
Hironobu Tsujiguchi, a Japanese chocolatier, had chosen an unusual path to success as a pastry chef. Instead of spending most of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and...
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Keywords:
Relevance;
Entrepreneurship;
Diversification;
Personal Development and Career;
Decision Making;
Food and Beverage Industry;
Japan
Groysberg, Boris, and Naoko Jinjo. "Hironobu Tsujiguchi and His Sweet Revolution." Harvard Business School Case 419-011, July 2018.
- November 2018 (Revised May 2019)
- Case
Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia
By: Kristin Fabbe, Safwan Al-Amin, Esel Cekin and Natalie Kindred
With SAR 14 billion ($3.7 billion) in 2017 revenues, Almarai was Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region,...
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Keywords:
Dairy;
Agriculture;
Kingdom Of Saudi Arabia;
Almarai;
Schorderet;
Food Security;
Public Policy;
Self Sufficiency;
Gulf;
GCC;
Business And Government;
Agribusiness;
Marketing;
Distribution;
Change Management;
Leading Change;
Strategy;
Government and Politics;
Policy;
Diversification;
Integration;
Horizontal Integration;
Vertical Integration;
Food;
Brands and Branding;
Growth and Development Strategy;
Business and Government Relations;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Consumer Products Industry;
Saudi Arabia;
Middle East
Fabbe, Kristin, Safwan Al-Amin, Esel Cekin, and Natalie Kindred. "Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia." Harvard Business School Case 719-020, November 2018. (Revised May 2019.)
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
shifting," she said. Panelist Rory Tahari, creative director and brand designer for Elie Tahari, Ltd.—and wife of designer Elie Tahari—said she saw a clear trend toward higher expectations from consumers in the fashion industry....
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- June 2001
- Case
AtomFilms
By: Bharat N. Anand and Taslim Pirmohamed
Examines the evolution of AtomFilms--one of the few companies that survived the spate of failures in digital entertainment in 2000--from the time of its founding in 1998 to its merger with Shockwave in December 2000. Within a short period of time, AtomFilms had built...
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Keywords:
Mergers and Acquisitions;
Resource Allocation;
Brands and Branding;
Organizational Structure;
Problems and Challenges;
Alliances;
Strategy;
Entertainment and Recreation Industry
Anand, Bharat N., and Taslim Pirmohamed. "AtomFilms." Harvard Business School Case 701-063, June 2001.
- January 2007
- Case
AMD: A Customer-Centric Approach to Innovation
By: Elie Ofek and Lauren Barley
AMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006...
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Keywords:
Customer Focus and Relationships;
Price;
Leadership;
Brands and Branding;
Product Launch;
Product Development;
Competitive Strategy;
Customization and Personalization;
Semiconductor Industry
Ofek, Elie, and Lauren Barley. "AMD: A Customer-Centric Approach to Innovation." Harvard Business School Case 507-037, January 2007.
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
channels are our most valuable customers.— Susan Vobejda, Gap Inc. Susan Vobejda (HBS MBA '97), senior director of brand management at Gap Inc., agreed with Nuzzo that the Internet works best in support of...
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- November 2000 (Revised June 2001)
- Case
Pokemon: Gotta Catch 'Em All
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
View Details
Keywords:
Age;
Entertainment;
Ethics;
Cross-Cultural and Cross-Border Issues;
Brands and Branding;
Entertainment and Recreation Industry;
Japan;
United States
Fournier, Susan M., and Andrea Carol Wojnicki. "Pokemon: Gotta Catch 'Em All." Harvard Business School Case 501-017, November 2000. (Revised June 2001.)
- April 1994 (Revised January 1995)
- Case
StarKist (A)
Set in April 1990, this case focuses on H.J. Heinz and its subsidiary, StarKist, the largest producer of canned tuna in the United States. During the 1980s, the public became increasingly concerned about tuna fishing practices that killed dolphins. StarKist was the...
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Keywords:
Business Subsidiaries;
Decision Choices and Conditions;
Laws and Statutes;
Management Teams;
Brands and Branding;
Environmental Sustainability;
Competition;
Mexico;
United States
Vietor, Richard H.K., and Forest L. Reinhardt. "StarKist (A)." Harvard Business School Case 794-128, April 1994. (Revised January 1995.)
- 12 Feb 2007
- Working Paper Summaries
Adding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels
- November 2015 (Revised November 2016)
- Case
Huaxia: Building a U.S.-Style Dairy in China
By: Tarun Khanna, Nancy Hua Dai and Juan Ma
In 2015, Charles Shao, chairman of Huaxia, considered the alternatives to ensure sustainable growth of Huaxia and rebuild the overall health of China's dairy industry. He came to China in 2004 and set up Huaxia dairy farm with the goal to build a world-class dairy farm...
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Keywords:
Entrepreneurship;
Strategy;
Corporate Social Responsibility and Impact;
Emerging Markets;
Agribusiness;
Agriculture and Agribusiness Industry;
China
Khanna, Tarun, Nancy Hua Dai, and Juan Ma. "Huaxia: Building a U.S.-Style Dairy in China." Harvard Business School Case 716-414, November 2015. (Revised November 2016.)
Stephen A. Greyser
Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details
Keywords:
sports
Unlock the Mysteries of Your Customer Relationships
Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: People now expect companies...
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- 24 Jul 2012
- First Look
First Look: July 24
information has increased considerably in the last decade, companies are still failing to disclose material information in a comparable format. We believe this has two downsides. On the one hand, companies are not adequately managing...
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Keywords:
Sean Silverthorne
- September 2010 (Revised April 2015)
- Case
Taj Hotels, Resorts and Palaces
By: Rohit Deshpande and Mona Sinha
The Taj Hotels, Palaces, and Resorts introduced a new brand architecture to counter lack of differentiation and confused positioning of its mixed bag of brands. After launching an economy and an upscale brand, it dithered over the launch of its upper upscale and luxury...
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Keywords:
Growth Management;
Brands and Branding;
Marketing Strategy;
Product Positioning;
Luxury;
Accommodations Industry;
India
Deshpande, Rohit, and Mona Sinha. "Taj Hotels, Resorts and Palaces." Harvard Business School Case 511-039, September 2010. (Revised April 2015.)
- March 1998 (Revised July 2001)
- Case
Haier Group, The (A)
By: Lynn S. Paine and Robert J. Crawford
Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned...
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Keywords:
Acquisition;
Business or Company Management;
Organizational Change and Adaptation;
Organizational Culture;
Success;
Consumer Products Industry;
China
Paine, Lynn S., and Robert J. Crawford. "Haier Group, The (A)." Harvard Business School Case 398-101, March 1998. (Revised July 2001.)
- 12 Feb 2008
- First Look
First Look: February 12, 2007
Helper's brand management team resulted in two potential solutions: (1) to reduce production costs through the simplification of the Hamburger Helper line by reducing the complexity of the product and...
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Keywords:
Martha Lagace
- May 1986
- Supplement
Gillette Co.: Dry Idea Advertising (A), Video
Presents an audiovisual account of the five year struggle to solve creative problems on the Gillette Co.'s Dry Idea brand antiperspirant. The Dry Idea creative review is divided into three parts: 1) review of early advertising, 2) reenactment of a 1983 meeting attended...
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Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), Video." Harvard Business School Video Supplement 886-511, May 1986.
Richard S. Tedlow
Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business.
Professor Tedlow received his B.A. from Yale in 1969 and his M.A. and Ph.D. in history from... View Details