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All HBS Web
(4,813)
- Faculty Publications (796)
- May 1992 (Revised May 2002)
- Case
NIKE in Transition (B): Phil Knight Returns
After returning to the CEO/COO job, Phil Knight makes changes to Nike's strategy, organization, and management between 1983 and 1987 aimed at making Nike more responsive to the market place. He takes cost-cutting measures, and experiments with several management and...
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Keywords:
Change;
Entrepreneurship;
Cost Management;
Growth and Development Strategy;
Brands and Branding;
Organizational Change and Adaptation;
Business Strategy
Bartlett, Christopher A. "NIKE in Transition (B): Phil Knight Returns." Harvard Business School Case 392-106, May 1992. (Revised May 2002.)
- September 1991 (Revised August 1996)
- Case
Procter & Gamble Co., The: Lenor Refill Package
By: John A. Quelch
The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package.
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Keywords:
Multinational Firms and Management;
Environmental Sustainability;
Product Launch;
Brands and Branding;
Consumer Products Industry;
Germany;
United States
Quelch, John A., Minette E. Drumwright, and Julie Yao. "Procter & Gamble Co., The: Lenor Refill Package." Harvard Business School Case 592-016, September 1991. (Revised August 1996.)
- March 1991 (Revised June 1993)
- Case
Chevron Corp.: Corporate Image Advertising
By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford...
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Keywords:
Surveys;
Multinational Firms and Management;
Research;
Advertising;
Brands and Branding;
Energy Industry;
United States
Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
- February 1991 (Revised July 1993)
- Case
Cultural Change at Nissan Motors
By: John P. Kotter
Depicts the reformation of Nissan Motor Co.'s corporate culture and the company's subsequent turnaround in market share and profits. In 1985, Yutaka Kume became president of Nissan and thereafter, he continually emphasized the need for internal change throughout the...
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Keywords:
Organizational Change and Adaptation;
Organizational Culture;
Leadership;
Behavior;
Governing Rules, Regulations, and Reforms;
Change Management;
Management;
Auto Industry;
Manufacturing Industry
Kotter, John P. "Cultural Change at Nissan Motors." Harvard Business School Case 491-079, February 1991. (Revised July 1993.)
- September 1990 (Revised January 1992)
- Case
Eli Lilly and Co. (A): Globalization
Examines the changes taking place in Eli Lilly in response to the globalization of the pharmaceuticals industry. Identifies the steps taken by management, problems currently faced, and challenges for the future. Allows examination of the process of implementing a...
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Keywords:
Change;
Globalization;
Global Strategy;
Business or Company Management;
Problems and Challenges;
Perspective;
Pharmaceutical Industry
Yoshino, Michael Y. "Eli Lilly and Co. (A): Globalization." Harvard Business School Case 391-032, September 1990. (Revised January 1992.)
- June 1990 (Revised March 1991)
- Case
Jonah Creighton (A)
By: Anne Donnellon and Joshua D. Margolis
How do you manage yourself and your interaction with others when you feel your personal values challenged? What should you be aware of as you proceed with sensitive, ethical issues? Jonah Creighton coordinates the company's fast-track training program, and when he...
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Keywords:
Business Divisions;
Ethics;
Moral Sensibility;
Values and Beliefs;
Human Resources;
Selection and Staffing;
Problems and Challenges
Donnellon, Anne, and Joshua D. Margolis. "Jonah Creighton (A)." Harvard Business School Case 490-090, June 1990. (Revised March 1991.)
- April 1990
- Case
Perrier Recall: A Source of Trouble
By: Stephen A. Greyser and Norman Klein
When a laboratory discovered traces of the carcinogen benzene in bottles of Perrier, Group Perrier of America immediately announced a voluntary U.S. recall of all Perrier brand imported water. This case describes press coverage of the U.S. recall and the worldwide...
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Greyser, Stephen A., and Norman Klein. "Perrier Recall: A Source of Trouble." Harvard Business School Case 590-104, April 1990.
- March 1990
- Case
Lehrer McGovern Bovis, Inc. (Abridged)
Describes the growth of a construction management company and the operating problems it now encounters. Designed to introduce students to the value of competition in the construction industry, to show how the techniques of value analysis can be used to strategic...
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Keywords:
Entrepreneurship;
Operations;
Construction;
Growth Management;
Quality;
Competition;
Problems and Challenges;
Performance Productivity;
Management Analysis, Tools, and Techniques;
Construction Industry
Wheelwright, Steven C. "Lehrer McGovern Bovis, Inc. (Abridged)." Harvard Business School Case 690-074, March 1990.
- January 1989 (Revised March 1995)
- Case
Du Pont Freon Products Division (A)
In 1988, the Du Pont Co. is abruptly confronted with solid scientific evidence that chlorofluorocarbons are destroying the earth's ozone shield. Du Pont, with its Freon brand product line serving markets for foam insulation, electronics solvents, and especially...
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Keywords:
Business Divisions;
Policy;
Management;
Brands and Branding;
Production;
Service Operations;
Natural Environment;
Competition;
Corporate Strategy;
Environmental Sustainability
Vietor, Richard H.K., and Forest L. Reinhardt. "Du Pont Freon Products Division (A)." Harvard Business School Case 389-111, January 1989. (Revised March 1995.)
- January 1989 (Revised June 1993)
- Case
General Electric: Compliance Systems
By: Robert L. Simons
After General Electric (GE) is indicted in 1985 for defrauding the Department of Defense, Chairman John F. Welch takes dramatic steps to prevent a recurrence. This case documents the new systems and procedures that are put in place to ensure that all GE employees are...
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Keywords:
Policy;
Contracts;
Business or Company Management;
Communication;
Business History;
Behavior;
Boundaries;
Management Style;
Cost Management;
Electronics Industry
Simons, Robert L. "General Electric: Compliance Systems." Harvard Business School Case 189-081, January 1989. (Revised June 1993.)
- June 1988
- Supplement
General Electric Co.: Jack Welch Question and Answer Session, October 28, 1987, Video
By: James L. Heskett
Jack Welch updates an MBA class on events which have taken place since 1984. Answers questions about his job and the task of leading a global company.
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Heskett, James L. "General Electric Co.: Jack Welch Question and Answer Session, October 28, 1987, Video." Harvard Business School Video Supplement 888-525, June 1988.
- June 1987 (Revised August 1988)
- Case
American Bank
By: Robert S. Kaplan
American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of...
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Keywords:
System;
Consolidation;
Commercial Banking;
SWOT Analysis;
Fair Value Accounting;
Cost Management;
Price;
Banking Industry;
North and Central America;
United States
Kaplan, Robert S. "American Bank." Harvard Business School Case 187-194, June 1987. (Revised August 1988.)
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (A)
By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's...
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Keywords:
Marketing Strategy;
Globalization;
Expansion;
Profit;
Conflict Management;
Consumer Products Industry;
Construction Industry;
Europe;
West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (B)
By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A).
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Keywords:
Marketing Strategy;
Globalization;
Expansion;
Profit;
Conflict Management;
Outcome or Result;
Consumer Products Industry;
Construction Industry;
Europe;
West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
- Research Summary
Branding in Digital and Social Media
By: Jill J. Avery
This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands. The work explores the branding...
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- Forthcoming
- Article
Canary Categories
By: Eric Anderson, Chaoqun Chen, Ayelet Israeli and Duncan Simester
Past customer spending in a category is generally a positive signal of future customer spending. We show that there exist “canary categories” for which the reverse is true. Purchases in these categories are a signal that customers are less likely to return to that...
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Keywords:
Churn;
Churn Management;
Churn/retention;
Assortment Planning;
Retail;
Retailing;
Retailing Industry;
Preference Heterogeneity;
Assortment Optimization;
Customers;
Retention;
Consumer Behavior;
Forecasting and Prediction;
Retail Industry
Anderson, Eric, Chaoqun Chen, Ayelet Israeli, and Duncan Simester. "Canary Categories." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online November 29, 2023.)
- Research Summary
Consumer-Brand Relationships and CRM
By: Jill J. Avery
This highly pragmatic stream investigates the contemporary practice of customer relationship management (CRM) by exploring the phenomenological, lived experience of consumers' relationships with brands. Using a contracting theory lens supplemented with knowledge of...
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- Research Summary
Creating and Consuming Brand Meaning
By: Jill J. Avery
This vibrant stream explores how managers build meaning into their brands through narrative stories, and nurture, leverage, and maintain meaning over time. It also explores how consumers use this meaning embedded in brands to construct their identities and live their...
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- Research Summary
Design Driven Innovation
By: Roberto Verganti
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- Teaching Interest
Digital Marketing Strategy
By: John A. Deighton
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details