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Show Results For
-
All HBS Web
(4,616)
- People (23)
- News (1,128)
- Research (2,417)
- Events (5)
- Multimedia (9)
- Faculty Publications (1,112)
- 21 Nov 2011
- Lessons from the Classroom
The New Challenge of Leading Financial Firms
you're a trader, for example, you have to trade, you have to lead, and you have to manage. You have three jobs." One way leadership of a financial firm differs from others is in the emphasis that must be View Details
- 26 Feb 2007
- Research & Ideas
The Power of the Noncompete Clause
a former assistant of his from setting up shop in the same town. But judges in the fifteenth century did not look favorably upon noncompetes, as the Bubonic plague had largely decimated the European labor supply. Legislation View Details
Keywords:
by Martha Lagace
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as...
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Keywords:
Arts, Entertainment
- Teaching Interest
Overview
By: Jill J. Avery
Creating Brand Value (MBA elective course)
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- August 2020 (Revised September 2020)
- Case
Facelift at Olay (A)
By: Sunil Gupta, Rajiv Lal and Olivia Hull
By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new...
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Keywords:
Advertising;
Advertising Campaigns;
Demographics;
Age;
Brands and Branding;
Marketing Channels;
Competitive Advantage;
Competitive Strategy;
Digital Marketing;
Transformation;
Marketing Strategy;
Social Marketing;
Beauty and Cosmetics Industry;
United States;
Ohio
Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (A)." Harvard Business School Case 521-011, August 2020. (Revised September 2020.)
- 01 Sep 2017
- News
The Shape of Things to Come
families in a particular region or area. Part of our job then is to help students understand what these other lives are like, because they will manage not just workers who are global like our students but...
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- 03 Mar 2003
- Research & Ideas
The Ingredients of a Deal Disaster
was U.S.-owned, it had a history of stable lifetime employment and a union that enjoyed close relations with management. However, when the plant's first U.S. manager instigated downsizing to enhance...
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- December 2015 (Revised February 2017)
- Case
BRF
By: David E. Bell and Natalie Kindred
In 2015, BRF's new leadership team is transforming several aspects of the Brazilian protein giant, which had grown sluggish after the 2011 merger that created it. Underlying their reforms are the common goals of reducing bureaucracy, streamlining decision making, and,...
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Keywords:
BRF;
Brasil Foods;
Tarpon;
Brazil;
Marketing;
Protein;
Commodity;
Commodities;
Branding;
Turnaround;
Culture;
Transformation;
Mergers;
Change Management;
Private Equity;
Distribution;
Food;
Goods and Commodities;
Supply Chain;
Mergers and Acquisitions;
Trade;
Brands and Branding;
Food and Beverage Industry;
Brazil
- 01 Mar 2019
- News
Action Plan: Fruit of the Vine
father’s that evolved into a hobby that turned into a business,” she says. “We not only wanted to be excellent stewards, we wanted to enhance its value.” As managing partner of Knudsen Vineyards, Knudsen...
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Keywords:
Ryan Jones
- 20 Apr 2015
- Research & Ideas
The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs
the most highly valued companies in the world. But how were they able to steer their companies through the volatile ups and downs of decades of changing technologies? What did they have in common? And what...
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- November 2018 (Revised April 2019)
- Case
Zespri Grows
By: David E. Bell and Natalie Kindred
Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but...
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Keywords:
Agribusiness;
Kiwi;
Kiwifruit;
Agriculture;
Global Supply Chain;
Branding;
Produce;
Coordinated Industry Structure;
Industry Coordination;
Countercyclical Supply;
New Product Development;
Product Strategy;
Differentiation;
Food;
Quality;
Trade;
Brands and Branding;
Marketing;
Strategy;
Global Strategy;
Change Management;
Organizational Change and Adaptation;
Globalization;
Globalized Firms and Management;
Competitive Strategy;
Resource Allocation;
Product Development;
Agriculture and Agribusiness Industry;
Consumer Products Industry;
Food and Beverage Industry;
New Zealand
Bell, David E., and Natalie Kindred. "Zespri Grows." Harvard Business School Case 519-047, November 2018. (Revised April 2019.)
- 06 Sep 2019
- Blog Post
The Business of Medicine: MD/MBA Students Having an Impact
students, many of whom would be the first in their family to attend college, to HMS for a three-day immersion program. Ameen says he has a natural inclination for business. At Columbia, he ran a campus laundry service and View Details
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
to the challenge. Think of it as a new strategic initiative facing huge execution challenges. These require senior management to get the best information they can about barriers to execution, and it requires...
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by Dina Gerdeman
- 14 Dec 2018
- Blog Post
The ABCs of Recruiting at HBS
Wilder House on the HBS campus. If you are meeting with a CPD staff member while you are on campus, you may be visiting our little house at the edge of campus by the Charles River. X – eXtra Stuff. We completely understand that you want...
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Keywords:
All Industries
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
related businesses in the local market or even in other countries. Stage III: Acquisition of New Capabilities. Becoming increasingly sophisticated as they competed with larger foreign rivals, the firms developed new capabilities in areas...
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by Nancy O. Perry
- 01 Jun 2005
- News
Profiles from the Class of 2005
places like HBS are fortunate,” she says. “We have a responsibility to take on issues we see around us. Wherever I am, I like to identify problems — or voids — and work with others to create structures and channels for addressing them.”...
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- 01 Apr 1997
- News
HBS Conferences Explore Range of Issues
AASU Holds 25th Annual Conference "Our Silver Past and Golden Future" was the theme of the 25th annual Career/Alumni Conference of the HBS African-American Student Union (AASU), held January 30 to February 2...
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- 21 Apr 2014
- News
Spirit of philanthropy advances Executive Education
transform and increase the perspectives of participants. "Harvard Business School is the preeminent place to be exposed to the world's best thinking on management and...
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- 01 Oct 1998
- News
Dinh Thi Hoa: Up from the Ashes of War
her first year out of HBS working as the Oil of Olay brand manager for Procter & Gamble (P & G) in Bangkok, Hoa returned to Hanoi to found...
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Keywords:
Dun Gifford, Jr. (MBA 1992)
- Research Summary
Overview
By: Jill J. Avery
I love brands and have been managing them and studying them for 25 years, as a brand manager and as an academic researcher and teacher. My research program focuses on brand management and customer relationship management and centers on themes relating to the meaning of...
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