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Show Results For
-
All HBS Web
(4,585)
- People (23)
- News (1,130)
- Research (2,419)
- Events (5)
- Multimedia (9)
- Faculty Publications (1,114)
- 17 Mar 2008
- Research & Ideas
The Lessons of Business History: A Handbook
Confined to specialist journals and books, business history research too often lacks the impact it should have on the research and practice of business management and the social sciences, according to the...
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by Sean Silverthorne
- 25 Jun 2014
- Working Paper Summaries
Does ‘Could’ Lead to Good? Toward a Theory of Moral Insight
- 26 Jul 2011
- News
An Entrepreneur of the Arts
moved to the United States in 1993 and settled in Chicago. An early blooming entrepreneur, Efimova founded Russian Pointe, her first company, in 1998 while she was a junior in college. Russian Pointe, a brand View Details
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
In the decades prior to the advent of radial tires," writes Donald Sull in Business History Review, "Firestone Tire & Rubber was viewed by some observers as the best managed U.S. tire...
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- February 2017
- Teaching Note
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s...
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Keywords:
Digital;
Ecommerce;
Experience;
Customer Experience;
Customer Relationship Management;
Channel Management;
Museums;
Arts Marketing;
Nonprofit;
Marketing;
Marketing Channels;
Marketing Strategy;
Customer Focus and Relationships;
Digital Marketing;
Digital Strategy;
Social Media;
E-commerce;
Entertainment and Recreation Industry;
Fine Arts Industry;
England;
United Kingdom;
Europe
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs...
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Keywords:
Brands and Branding;
Product Development;
Growth and Development;
Customer Value and Value Chain;
Digital Marketing;
Digital Strategy;
Segmentation;
Advertising;
Consumer Products Industry;
Apparel and Accessories Industry;
United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
- 02 Sep 2002
- Research & Ideas
The Role of Government When All Else Fails
In When All Else Fails: Government as the Ultimate Risk Manager, David A. Moss explores government's role as insurer of last resort in everything from crafting consumer protection law to bailing out airlines after September 11th. He...
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by Laura Linard
- 25 Jan 2010
- Research & Ideas
A Macroeconomic View of the Current Economy
If they didn't understand it already, executives and corporate managers have learned one huge lesson over the past couple of years: macroeconomics matters. Interest rates. Exchange rates. Trade deficits. The...
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by Sean Silverthorne
- 01 Feb 1999
- News
Too Much of a Good Thing?
extremely difficult to deal with for a variety of reasons. Bower, for his part, believes that enlightened management and intra-industry cooperation (with government playing a positive support role where...
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Garry Emmons
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
consumers to vote also engenders brand loyalty by giving users more of a sense of ownership over products. Once a company opens those floodgates, however, they are essentially...
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- 11 May 2022
- Blog Post
MoMBAs: The Inspiring Student Mothers of HBS
here will make the MBA experience very different from many of the students, but as long as your priorities are clear you can make it work and you will likely find more people around to help than you imagine. HBS mama memory? I started...
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- 08 May 2019
- Blog Post
In the Business of Flexibility
pure credibility. She has a career built on this. Authenticity is really important in the social impact world because so many companies are just now trying to capitalize on the space as it becomes ‘hot’.” As Managing Director View Details
- January 2016
- Case
COFCO
By: David E. Bell and Natalie Kindred
In 2015, COFCO, China's state-owned agribusiness giant, was working to protect China's food security (a key national security priority) by extending its control of the global food system through overseas acquisitions. At the same time, COFCO sought to grow its market...
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Keywords:
China;
Consumer Products;
Commodities;
Commodity Trading;
Grain Trade;
Globalization;
Internationalization;
Mergers And Acquisitions;
Foreign Acquisitions;
COFCO;
Frank Ning;
Gaoning;
Nidera;
Noble;
Competition;
Branded Products;
Food;
Markets;
Marketing;
Business and Government Relations;
Agribusiness;
Animal-Based Agribusiness;
Plant-Based Agribusiness;
Policy;
Trade;
Goods and Commodities;
Food and Beverage Industry;
China
- April 1983
- Supplement
Dansk Designs Ltd.: The Administration of Creativity, Video II
By: Hugo Uyterhoeven
Presents two divergent views on the administration of creativity. Jens Quistgaard, designer, discusses his feelings about Dansk's policy direction as it affects design creativity. Then Ted Nierenberg, president, discusses his type of management and some of the problems...
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Keywords:
Management;
Brands and Branding;
Problems and Challenges;
Creativity;
Balance and Stability
Uyterhoeven, Hugo. "Dansk Designs Ltd.: The Administration of Creativity, Video II." Harvard Business School Video Supplement 883-516, April 1983.
- 01 Sep 2015
- News
The Business of Love
inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to do dating.” As the meeting ends,...
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April White
Michael T. Moynihan
Michael Moynihan is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School. Mike is currently teaching Creating Brand Value, an MBA elective course on brand strategy. He has also served as an Executive Fellow at Harvard Business... View Details
- 12 May 2015
- News
A Flash of Insight
When American Airlines Flight 11 struck the North Tower of the World Trade Center on the bright, sunny morning of September 11, 2001, it set off a chain of dark events that...
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- 14 Oct 2020
- Blog Post
Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital
portfolio management which created a great preamble before Harlem Capital.” While working at ICV, Tingle and Pierre-Jacques were also part of the Management Leadership for...
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- 01 Dec 2015
- News
Golden State of Mind
him are heroes, plain and simple, because they have the capacity to change the world for the better. “Tim recognizes the difficulty of effecting change, and the need to celebrate the people who do that work,” says Jennifer Fonstad (MBA...
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Julia Hanna
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
his while not feeling impoverished or threatened when someone is calling the same product hers." Global Brands Managing the Brand-Product Continuum in Global Markets Dr. Hans-Willi Schroiff and David...
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by Working Knowledge editors