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- Faculty Publications (5)
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- All HBS Web (62)
- Faculty Publications (5)
- 01 Oct 2001
- News
Q&A: Orin Smith
drinks that would win the brand international recognition. Smith liked the café concept and the enthusiastic workers behind the counter; he took a substantial cut in pay to sign on as EVP and CFO. Today, the company operates approximately...
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- 01 Apr 2000
- News
A Place in the Sun
things and try to nurture and protect them," says Evanson, who doesn't feel the need to take a vacation from his work. "I'm pretty much in my own little world here," he laughs. Club Med: A Brand Restored On this planet of six billion...
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Julia Hanna and Garry Emmons
- 20 Jul 2022
- News
Wired to be Inspired
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Professor Ranjay Gulati, whose research looks at how the most resilient companies approach growth and profitability, chaired the Advanced Management Program at HBS for many years. Over time, more and more...
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- 11 Jul 2005
- Research & Ideas
The New International Style of Management
that has borrowed freely from others around the world. "With the United States accounting for approximately 30 percent of the world's GDP and as the home to 62 out of the 100 most valuable brands in the world, it's not surprising...
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by Garry Emmons
- 01 Jun 2005
- News
Do You Speak Business?
world’s GDP and as the home to 62 out of the 100 most valuable brands in the world, it’s not surprising that America is in the driver’s seat,” Quelch notes. He characterizes the U.S. model of management as focused on immediate outcomes...
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Garry Emmons
- 25 Mar 2014
- First Look
First Look: March 25
describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer...
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Sean Silverthorne
- 27 Jan 2009
- First Look
First Look: January 27, 2009
supplement: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=809093 Iris Running Crane: March 2011 Harvard Business School Case 809-071 In Spring 2011, Iris Running Crane, a 2009 HBS MBA, has finally achieved her goal of job offers from...
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Martha Lagace
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Mouse and the Wealthy Elephant Live Happily Ever After? Authors:James E. Austin and Herman B. Leonard Abstract What happens when small iconic socially oriented businesses are acquired by large corporations? Such mergers create significant...
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Martha Lagace
- 01 Mar 2010
- News
Money Matters
Burden Hall during orientation for the January 2001 cohort. That’s where Agarwala and Varma first met. “We stayed in contact as friends over the next two years, but there was no talk of starting a business,” recalls Agarwala. He and Varma...
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- 19 Jun 2007
- First Look
First Look: June 19, 2007
products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold...
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Martha Lagace
- 14 Jan 2014
- First Look
First Look: January 14
conglomerate Tata Group and Envision, an entrepreneurial alternative energy company based in China-and found significant commonalities. These three companies demonstrate the essential attributes of a game-changing organization: they are driven by purpose, View Details
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Sean Silverthorne
- 09 May 2017
- First Look
New Research and Ideas, May 9
platform, open/user innovation, and ecosystem strategies: 1) executive orientation and experience, 2) top management teams, 3) board-management relations, and 4) executive compensation. We discuss theoretical implications and consider...
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Sean Silverthorne
- 12 Sep 2006
- First Look
First Look: September 12, 2006
brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water. Coca-Cola and Pepsi-Cola had vied for the...
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Sean Silverthorne
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
organizations adopt these strategies, there may be tensions and multiple conflicting institutional logics. Additionally, we consider four strategic leadership topics and how they relate to platform, open/user innovation, and ecosystem strategies: (1) executive View Details
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Sean Silverthorne
- 19 Jan 2011
- First Look
First Look: Jan. 18
Financial Economics (forthcoming). Abstract This study identifies the effect of a key cultural dimension—egalitarianism—on a set of international investment outcomes. Egalitarianism expresses a society's cultural orientation with respect...
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Sean Silverthorne
- Web
Podcast - Managing the Future of Work
accelerate digitalization efforts. They started to turn to talent platforms to supplement that work. Similarly, they were suddenly confronting all sorts of business and management questions that they hadn’t anticipated, whether it’s how is Covid going to affect the way...
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- Web
Podcast - Managing the Future of Work
advantage of this technology and to experiment with it. My favorite thing that they deployed at their factory was this function called “remote expert.” Think of this as, “I’m a brand new worker, and I’m just learning how to install or...
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- 21 Feb 2017
- First Look
First Look at New Research: February 21
organizations transition to these strategies, there may be tensions and multiple conflicting institutional logics. Additionally, we consider four strategic leadership topics and how they relate to transitions to platform, open/user innovation, and ecosystem strategies:...
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Carmen Nobel
- 21 Jun 2011
- First Look
First Look: June 21
Maddalena Hotel & Yacht Club in north Sardinia, pose a branding challenge. Can all the properties, including the Forte Village, be successfully brought under one umbrella brand, namely, Eleganzia? Moreover, what should the character...
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Sean Silverthorne
- Web
Print View - Course Catalog
MBA (LIFE) Organizational Behavior Leslie Perlow Fall2024 Q1Q2 3.0 Creating Brand Value Marketing Michael Moynihan Fall2024 Q2 1.5 Creating Brand Value Marketing Julian de Freitas Spring2025 Q4 1.5 Creating...
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