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- All HBS Web (48)
- Faculty Publications (23)
Show Results For
- All HBS Web (48)
- Faculty Publications (23)
- March 2014
- Case
Jurlique: Globalizing Beauty from Nature and Science
By: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit...
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Keywords:
Australia;
China;
Environmental Strategies;
Green Business;
Marketing;
Entrepreneurship;
Globalization;
Beauty and Cosmetics Industry;
China;
Australia;
United States
Jones, Geoffrey, and Andrew Spadafora. "Jurlique: Globalizing Beauty from Nature and Science." Harvard Business School Case 314-087, March 2014.
- September 2012 (Revised January 2013)
- Case
J.C. Penney's 'Fair and Square' Pricing Strategy
By: Elie Ofek and Jill Avery
As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,...
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Keywords:
Change Management;
Consumer Behavior;
Management Teams;
Business Model;
Marketing Strategy;
Price;
Brands and Branding;
Decision Making;
Retail Industry;
United States
Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Case 513-036, September 2012. (Revised January 2013.)
- June 2001 (Revised March 2002)
- Case
Ducati
Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that...
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Pietro Satriano
Pietro Satriano is a Senior Lecturer at Harvard Business School. He sits on the boards of CarMax, the largest omni-channel used car retailer in the U.S. and Metro, a large regional grocery retailer in Canada. Pietro advises a number of food-tech startups and acts... View Details
- October 2013 (Revised January 2016)
- Case
J.C. Penney's 'Fair and Square' Strategy (Abridged)
By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,...
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Keywords:
Business Model;
Change Management;
Marketing Strategy;
Price;
Consumer Behavior;
Decision Making;
Management Teams;
Brands and Branding;
Retail Industry;
United States
Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Strategy (Abridged)." Harvard Business School Case 514-063, October 2013. (Revised January 2016.)
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
Keywords:
Martha Lagace
- 28 Feb 2017
- First Look
First Look at New Research, February 28
success factors for managing business experiments at the “incubation moment,” which appear to improve the prospects of success. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52307 forthcoming Strategy Science View Details
Keywords:
Sean Silverthorne
- 14 Jan 2014
- First Look
First Look: January 14
Square' Strategy As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A...
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Keywords:
Sean Silverthorne
- 20 May 2014
- First Look
First Look: May 20
Download working paper: http://ssrn.com/abstract=2270579 Cases & Course Materials Harvard Business School Case 314-114 The Park Hotels: Revitalizing an Iconic Indian Brand Priya Paul, chairperson of The Park Hotels, an award-winning...
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Keywords:
Sean Silverthorne
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and comparing prices at the point...
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Keywords:
by Manda Mahoney
- Web
Research - Global
Celebrity Brand? By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on...
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- Web
Europe - Global
February 2024 Deep Purpose Podcast Global CEO of Chanel Leena Nair: Building the Courage to Lead In this 'Deep Purpose' podcast episode, Professor Ranjay Gulati hosts Leena Nair, CEO of Chanel. She shares her journey from rural India to leading a global luxury View Details
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
Behavior unit at Harvard Business School. "Successful companies may be able to reposition a 'dying' technology by redefining its identity and value for the customer." Raffaelli details his research in the paper Technology...
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- 01 Aug 1998
- News
High Honors
determination, strength, and grace that has made her one of the most influential and noteworthy leaders in corporate America today. For the past 21 years, Fudge has demonstrated a remarkable ability to lead teams, reposition products, and...
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- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52104 forthcoming Strategic Management Journal Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions By: Menon, Anoop R., and Dennis Yao Abstract—This paper proposes...
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Keywords:
Sean Silverthorne
- 19 Jun 2012
- First Look
First Look: June 19
case:http://cb.hbsp.harvard.edu/cb/product/312002-PDF-ENG EILEEN FISHER: Repositioning the Brand Anat Keinan, Jill Avery, Fiona Wilson, and Michael I. NortonHarvard Business School Case 512-085...
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Keywords:
Sean Silverthorne
- 07 Apr 2015
- First Look
First Look: April 7
brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions about View Details
Keywords:
Sean Silverthorne
- 29 Apr 2014
- First Look
First Look: April 29
http://ssrn.com/abstract=1934217 Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions in Grand Strategy By: Menon, Anoop R., and Dennis A. Yao Abstract—This paper proposes an approach for modeling strategic...
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Keywords:
Sean Silverthorne
- 01 Jun 2020
- News
Check In
KHP’s investment strategy, if at all? MD: This downturn is terrible for the travel business, to be sure, but it does create significant investment opportunities. Our strategy has always been to find an existing hotel that we think would benefit from a capital...
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- 22 Sep 2009
- First Look
First Look: September 22
president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item;...
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Keywords:
Martha Lagace