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- 19 Feb 2013
- First Look
First Look: Feb. 19
Business School Case 513-036 As a he gets ready to release second quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of...
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Sean Silverthorne
- 22 Sep 2009
- First Look
First Look: September 22
president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item;...
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Martha Lagace
- 07 Feb 2017
- First Look
First Look at New Research: February 7
brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new...
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Sean Silverthorne
- 16 Sep 2008
- First Look
First Look: September 16, 2008
Strategy Harvard Business School Case 705-477 The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new...
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- 09 Feb 2016
- First Look
February 9, 2016
could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would...
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Sean Silverthorne
- 14 Nov 2006
- First Look
First Look: November 14, 2006
repositioned to serve the "traditional yet modern" Indian woman. The brand still carries some baggage from its past. GoldPlus, on the other hand, is a new brand that...
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Sean Silverthorne
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal—and inexpensive—chance to trade stock, apply for a loan, buy insurance, or pay a bill, traditional financial firms are View Details
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by Susan Young
- 01 Feb 2000
- News
Financial Services 24/7
industry is reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal - and inexpensive - chance to trade stock, apply for a loan, buy insurance, or pay a bill, traditional financial...
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Susan Young