Show Results For
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All HBS Web
(1,859)
- Faculty Publications (526)
Show Results For
-
All HBS Web
(1,859)
- Faculty Publications (526)
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
- September 1990 (Revised November 1994)
- Case
Kao Corp.
- January 1989 (Revised March 1995)
- Case
Du Pont Freon Products Division (A)
- September 1988 (Revised November 1988)
- Case
Watt Group: Consumer Product and Retailing Doctors (A)
- June 1985
- Case
Henkel Group: Umbrella Branding and Globalization Decisions
- February 1985 (Revised September 1988)
- Case
Komatsu Ltd.
- September 1984 (Revised February 1989)
- Case
Benetton (A)
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (A)
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (B)
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (A)
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
- April 1982 (Revised June 1993)
- Case
Hart Schaffner & Marx: The Market for Separately Ticketed Suits
- July 1981 (Revised October 1992)
- Case
Chipman-Union, Inc.: Odor-Eaters Socks
- May 1981 (Revised December 1992)
- Case
Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
- April 1978 (Revised January 1985)
- Case
Searle Medical Instruments Group (Abridged)
- December 1970 (Revised April 1983)
- Case
Product Management at United Brands
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Design Driven Innovation
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details