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Show Results For
-
All HBS Web
(3,523)
- People (15)
- News (915)
- Research (2,033)
- Events (7)
- Multimedia (60)
- Faculty Publications (1,437)
- October 2019 (Revised August 2022)
- Case
Nehemiah Mfg. Co.: Providing a Second Chance
By: Michael Chu, Brian Trelstad and John Masko
In 2009, Dan Meyer and Richard Palmer, two veterans of the fast-moving consumer goods (FMCG) industry, founded Nehemiah Manufacturing to build FMCG brands while providing jobs to Cincinnati, Ohio’s beleaguered urban core. Two years later, the pair made their first...
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Keywords:
Fast Moving Consumer Goods;
Social Entrepreneurship;
Retention;
Selection and Staffing;
Employment;
Human Capital;
Growth Management;
Brands and Branding;
Social Marketing;
Mission and Purpose;
Prejudice and Bias;
City;
Urban Scope;
Consumer Products Industry;
Manufacturing Industry;
Ohio;
United States
Chu, Michael, Brian Trelstad, and John Masko. "Nehemiah Mfg. Co.: Providing a Second Chance." Harvard Business School Case 320-008, October 2019. (Revised August 2022.)
- 12 May 2015
- Blog Post
A Summer Internship in General Management
Like many of his classmates, Andrew Ling (MBA 2015) decided to use the summer between his first and second year to try out something new. Formerly a consultant at McKinsey, he spent his summer working in a marketing and general management role at General Mills –...
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- November 2002 (Revised January 2004)
- Case
Gary Rodkin At Pepsi-Cola North America (B) (Abridged)
By: David A. Thomas, Gina Carioggia and Ayesha Kanji
After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,...
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Keywords:
Restructuring;
Leadership;
Brands and Branding;
Problems and Challenges;
Situation or Environment;
Conflict Management;
Alignment;
Food and Beverage Industry;
North America
Thomas, David A., Gina Carioggia, and Ayesha Kanji. "Gary Rodkin At Pepsi-Cola North America (B) (Abridged)." Harvard Business School Case 403-109, November 2002. (Revised January 2004.)
- 17 Jun 2015
- News
How Maria Sharapova Became the World’s Wealthiest Female Athlete
- June 2009 (Revised July 2009)
- Case
Moods of Norway
Describes a young fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their clothes as a way of gaining mindshare...
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Austin, Robert D., Shannon O'Donnell, and Dorte Krogh. "Moods of Norway." Harvard Business School Case 609-106, June 2009. (Revised July 2009.)
- April 2013
- Teaching Note
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and...
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- September 2013 (Revised June 2014)
- Case
Rana Plaza: Workplace Safety In Bangladesh (A)
By: John A. Quelch and Margaret L. Rodriguez
On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories,...
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Keywords:
Marketing;
Public Health;
Safety;
Workplace;
Human Rights;
Apparel and Accessories Industry;
Bangladesh
Quelch, John A., and Margaret L. Rodriguez. "Rana Plaza: Workplace Safety In Bangladesh (A)." Harvard Business School Case 514-034, September 2013. (Revised June 2014.)
- August 2023
- Case
BYD, China, and Global Electric Vehicle Rivalry
By: Cynthia A. Montgomery and Max Hancock
In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its...
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- November 2002 (Revised January 2004)
- Case
Gary Rodkin at Pepsi-Cola North America (B)
By: David A. Thomas, Gina Carioggia and Ayesha Kanji
After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,...
View Details
Keywords:
Restructuring;
Leadership;
Brands and Branding;
Problems and Challenges;
Situation or Environment;
Conflict Management;
Alignment;
Food and Beverage Industry;
North America
Thomas, David A., Gina Carioggia, and Ayesha Kanji. "Gary Rodkin at Pepsi-Cola North America (B)." Harvard Business School Case 403-108, November 2002. (Revised January 2004.)
- October 2002 (Revised July 2003)
- Case
Gary Rodkin at Pepsi-Cola North America (A)
By: David A. Thomas, Gina Carioggia and Ayesha Kanji
After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,...
View Details
Keywords:
Restructuring;
Leadership;
Brands and Branding;
Problems and Challenges;
Situation or Environment;
Conflict Management;
Alignment;
Food and Beverage Industry;
North America
Thomas, David A., Gina Carioggia, and Ayesha Kanji. "Gary Rodkin at Pepsi-Cola North America (A)." Harvard Business School Case 403-080, October 2002. (Revised July 2003.)
- 24 Sep 2019
- Working Paper Summaries
The Impact of Regulation on Strategic Positioning: Self-Regulation in the RTE Cereal Industry
- November 2009 (Revised May 2010)
- Case
Red Tomato: Keeping It Local
By: Jose B. Alvarez, Mary Louise Shelman and Laura Winig
This case describes the operating model and history of Red Tomato, a non-profit organization dedicated to branding and logistical support for locally grown produce farmers in the northeast U.S. The case highlights the challenges involved in making locally grown produce...
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Keywords:
Agribusiness;
Trends;
Food;
Local Range;
Consumer Behavior;
Logistics;
Supply Chain;
Nonprofit Organizations;
Agriculture and Agribusiness Industry;
Northeastern United States
Alvarez, Jose B., Mary Louise Shelman, and Laura Winig. "Red Tomato: Keeping It Local." Harvard Business School Case 510-023, November 2009. (Revised May 2010.)
- 16 Feb 2010
- News
Harvard Business School Faculty on Toyota Recall
- March 2020
- Technical Note
Influencer Marketing
By: Jill Avery and Ayelet Israeli
Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for...
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Keywords:
Influencers;
Marketing;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Media and Broadcasting Industry;
Advertising Industry;
Consumer Products Industry
Avery, Jill, and Ayelet Israeli. "Influencer Marketing." Harvard Business School Technical Note 520-075, March 2020.
- 06 Apr 2016
- News
Innovation Leaders Create Long-Term Value
- October 1997
- Case
L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude
By: Robert J. Dolan
L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United...
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Keywords:
Problems and Challenges;
Marketing Strategy;
Brands and Branding;
Globalization;
Beauty and Cosmetics Industry;
Retail Industry;
France;
United States
Dolan, Robert J. "L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude." Harvard Business School Case 598-056, October 1997.
- October 2023
- Case
Vida Health: Transforming Chronic Disease Treatment
By: William Sahlman and Nicole Tempest Keller
San Francisco based Vida Health, founded by Stephanie Tilenius, former vice president of Commerce and Payments at Google, was a B2B digital health startup focused on the treatment of cardiometabolic conditions, such as diabetes and obesity. Its innovative digital...
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Keywords:
Corporate Strategy;
Growth and Development Strategy;
Demand and Consumers;
Health Care and Treatment;
Product Marketing;
Risk and Uncertainty;
Technological Innovation;
Health Industry;
Technology Industry;
United States;
California;
San Francisco
Sahlman, William, and Nicole Tempest Keller. "Vida Health: Transforming Chronic Disease Treatment." Harvard Business School Case 824-001, October 2023.
- July 2012 (Revised July 2015)
- Case
Nalli Silk Sarees (A)
By: V.G. Narayanan, Namrata Arora and Vidhya Muthuram
Nalli Silk Sarees Private Limited was a family owned and operated business that retailed Indian ethnic wear. This 83-year-old company had enjoyed impressive growth with a $95 million turnover, a 22-store retail footprint, and had outdone its competitors by being the...
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Keywords:
Pricing Strategy;
Price;
Strategy;
Family Business;
Growth and Development;
Brands and Branding;
Growth and Development Strategy;
Expansion;
Competitive Strategy;
Apparel and Accessories Industry;
India
Narayanan, V.G., Namrata Arora, and Vidhya Muthuram. "Nalli Silk Sarees (A)." Harvard Business School Case 113-004, July 2012. (Revised July 2015.)
- 12 PM – 1 PM EDT, 01 Nov 2016
- Webinars: Trending@HBS
Leadership in the Digital Era
Digital technologies have revolutionized relationships, and leadership is no exception. To be truly engaged, effective leaders must harness the power of digital communications and branding rather than remain on the sidelines, frozen by fear and the unknown. The key is...
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- May 1998
- Background Note
Note on the Retailing Industry
By: David E. Bell and Ann Leamon
Presents a survey discussion of retailing and current issues. Examines the impact of changing consumer attitudes on the industry and outlines the industry's response: consolidation, adoption of technology, use of brands and private labels, and changing relationships...
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Keywords:
Transformation;
Debates;
Customers;
Surveys;
Partners and Partnerships;
Attitudes;
Adoption;
Consolidation;
Retail Industry
Bell, David E., and Ann Leamon. "Note on the Retailing Industry." Harvard Business School Background Note 598-148, May 1998.