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Show Results For
-
All HBS Web
(3,524)
- People (15)
- News (909)
- Research (2,033)
- Events (7)
- Multimedia (58)
- Faculty Publications (1,437)
- Video
Patrick Chalhoub
Patrick Chalhoub, CEO of Dubai-based luxury retailer Chalhoub, discusses how his business in the 1980s identified the luxury brands it sold in the region, and how the family developed the first Concept...
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- November 2007 (Revised April 2008)
- Case
Russian Standard
By: Rohit Deshpande and Seth Schulman
In September 2006, Russian billionaire Roustam Tariko, founder and owner of Russian Standard, needed to develop a strategy for introducing Russia's most popular brand of premium vodka (RSO) to American consumers. In the past year, he had introduced Imperia, the firm's...
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Keywords:
Brands and Branding;
Marketing Strategy;
Product Positioning;
Food and Beverage Industry;
Russia;
United States
Deshpande, Rohit, and Seth Schulman. "Russian Standard." Harvard Business School Case 508-053, November 2007. (Revised April 2008.)
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
Think of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers? An emotional meaning that taps into thoughts View Details
- April 2017
- Supplement
Imprimis (D)
By: Ramon Casadesus-Masanell, Karen Elterman and Marc Appel
This case is a supplement to Imprimis (A, B, & C). It describes Imprimis’s 2015 decision to develop a $1 per pill compounded alternative to Daraprim, the branded drug that had recently undergone an extreme price hike, raising its price to $750 per pill. Imprimis also...
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Keywords:
Decision Choices and Conditions;
Growth and Development Strategy;
Pharmaceutical Industry;
United States
Casadesus-Masanell, Ramon, Karen Elterman, and Marc Appel. "Imprimis (D)." Harvard Business School Supplement 717-498, April 2017.
- August 2016
- Case
S'well: The Mass Market Decision
By: Youngme Moon
This case tells the story of how Sarah Kauss, a young female entrepreneur, built a premium water bottle brand from scratch. After having built a high-end brand, the key decision in the case is whether to begin expanding the S'well product portfolio to the mass market.
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Keywords:
Brands and Branding;
Marketing;
Business Startups;
Entrepreneurship;
Distribution;
Strategy;
United States
Moon, Youngme. "S'well: The Mass Market Decision." Harvard Business School Case 317-019, August 2016.
- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
by CNET (The Computer Network) in 1996 to start E! Online. Six months later, he was chosen to head the venture, now 100 percent owned by E! "E! Online is a fascinating space to work in," he relates. "It's the convergence of the Internet View Details
Keywords:
Eileen K. McCluskey
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
company created within the last five years that produces the number one flat-panel TV brand in the U.S., beating Sony, Samsung, and Panasonic. It created a brand View Details
Keywords:
by Martha Lagace
- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in...
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- 04 Feb 2013
- News
The 5 Questions Every Company Should Ask Itself
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, View Details
Keywords:
by Benson Shapiro
- 30 May 2011
- News
Focus Groups That Look Like Play Groups
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand Using guile, brilliant branding, and more than a few falsehoods, Helena Rubinstein lifted cosmetics from an accessory item for...
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- November 2000 (Revised July 2001)
- Case
Intuit QuickBooks
By: Rajiv Lal and Punima P Kochikar
Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online...
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Keywords:
Budgets and Budgeting;
Decisions;
Growth and Development;
Brands and Branding;
Market Participation;
Problems and Challenges;
Internet and the Web;
Value;
Web Services Industry
Lal, Rajiv, and Punima P Kochikar. "Intuit QuickBooks." Harvard Business School Case 501-054, November 2000. (Revised July 2001.)
- August 2000
- Case
Monster.com
Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and...
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Rayport, Jeffrey F., and Dickson Louie. "Monster.com." Harvard Business School Case 801-145, August 2000.
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
minutes at minimal cost with no branding or design skills required. As it sets out to raise its Series B, the founders make some critical changes to their business model, moving to a subscription model and...
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Keywords:
Dina Gerdeman
- 09 Feb 2016
- News
The Trump Brand, Win or Lose
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
important, widely shared problem. What then makes a blockbuster? Here are the Five S's, the five defining characteristics of blockbusters. How does your brand stack up? Sheer size. A blockbuster has a transformational impact on a company...
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- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
other partnerships in our sample, Tetra Pak strove to restrict exposure of its efforts and prevent a close association of its brand with the "Recyclable by Nature" (Reciclable por Naturaleza)...
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- October 1992 (Revised September 1993)
- Case
Nopane Advertising Strategy
By: David E. Bell
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results...
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Keywords:
Competition;
Intellectual Property;
Advertising;
Health Care and Treatment;
Brands and Branding;
Product Marketing;
Pharmaceutical Industry;
United States
Bell, David E. "Nopane Advertising Strategy." Harvard Business School Case 893-005, October 1992. (Revised September 1993.)